15 - Advertising Analysis Assignment PDF

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Comprehensive notes from Ms. Zura...

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BBI2O

Name:__________________

Advertisement Analysis Assignment TASK: Find a print advertisement and answer the following questions. For some questions, you will need to reference your notes from this unit and for other questions you will need to do some of your own thinking/research. Please staple your advertisement to the back of this paper. NOTE: you may choose to analyze a broadcast/radio ad if you are able to submit the ad electronically to my email. 1. What type of advertising is being used? What is the frequency and durability of the ad?

2. Describe the general mood or feeling of the ad; what emotions does the ad invoke in the viewer?

3. Describe how the ad attracts your attention and convinces you to keep reading.

4. Who do you believe is the intended target market for this ad? Explain why.

5. Describe how the use of colour reinforces the overall message of the ad.

6. What commonly used advertising techniques are present in this ad? Explain how each one is being used.

Curriculum Expectation Demonstrate an understanding of the importance and role of marketing in business;

Level 1 Demonstrates a limited understanding of marketing and ability to analyze effectiveness of a print advertisement

Rubric Level 2

Level 3

Demonstrates some understanding of marketing and ability to analyze effectiveness of a print advertisement

Demonstrates a good understanding of marketing and ability to analyze effectiveness of a print advertisement

Level 4 (above and beyond) Demonstrates a thorough/insightful understanding of marketing and ability to analyze effectiveness of a print advertisement...