271734430 Amity Internship Report Recovered PDF

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Summer Internship ReportOnCorporate Communications and the use of Social MediaByRohan JangidAMBA Class of 2014-####### Under the Supervision of####### Prof####### In Partial Fulfillment of Award of Bachelors of Business AdministrationAMITY SCHOOL OF BUSINESSAMITY UNIVERSITY UTTAR PRADESHSECTOR 125, ...

Description

Summer Internship Report On Corporate Communications and the use of Social Media

By

Rohan Jangid A30201914047 MBA Class of 2014-2016

Under the Supervision of

Prof.Krishnan In Partial Fulfillment of Award of Bachelors of Business Administration

AMITY SCHOOL OF BUSINESS AMITY UNIVERSITY UTTAR PRADESH 1

SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA

AMITY UNIVERSITY UTTAR PRADESH AMITY SCHOOL OF BUSINESS

DECLARATION

I, Rohan Jangid student of Master Of Business Administration from Amity School of Business, Amity University Uttar Pradesh hereby declare that I have completed Summer Internship on “Corporate Communications and the use of Social Media” as part of the course requirement.

I further declare that the information presented in this project is true and original to the best of my knowledge.

Date: 26/06/15

Rohan Jangid 2

Enroll. No: A30201914037 Place: Mumbai

MBA Class of 2014-16

AMITY UNIVERSITY UTTAR PRADESH AMITY SCHOOL OF BUSINESS

CERTIFICATE

3

I hereby certify that Rohan Jangid student of Master of Business Administration at Amity School Of Business, Amity University Uttar Pradesh has completed Summer Internship on “Corporate Communications and the use of Social Media”, under my guidance.

Prof.Krishnan Sr. Faculty Marketing dpt.

Acknowledgement

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I am grateful to Siemens LTD. for providing me an opportunity to explore the operational aspects through Summer Internship Program I am extremely grateful to Prof.Krishnan(My Faculty Guide) and Mr. Arun Soares (My Industry Guide) who gave me triggering points to think, to move ahead in my internship and directed me whenever needed. And also, for being a source of inspiration and guidance, for the constructive in valuable suggestions and constant support during my summer training and in materializing this report. I also owe my thanks to all the office members of all the departments in the company especially Mr. Ashish Chaudhary (Asst. Manager), my work would not be completed without their cooperation.

20th June 2015 Student Name & Signature”: Rohan Jangid Enroll. No: A30201914047 Program: MBA

Table of Content 5

Topic

Page no.

Introduction & Company

6 - 11

Profile Objective of the study Research Methodology

12 13

Introduction of Management

14 - 17

Activities In Event

18 - 19

Event Planning

20 - 21

Evolution of Event Marketing

22 - 32

Event Management in Delhi

32 - 33

Company's Profile

34 - 36

Data Analysis

37 - 38

Analysis & Interpretation

39 - 52

Keys Problem

53

Recommendations

54

Bibliography

55

Annexure – I

56 - 59

Annexure – II

60

INTRODUCTION 6

Corporate Communication is a management function or department, like marketing ,finance, or operations dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organization In today’s global corporation, this function serves as the conscience of the corporation and is responsible for the organizations reputation. Previously called public relation or public affairs, corporate communication has taken on new importance in the 21st century as a result of crises at companied like Enron and Toyota. The department usually oversees communication strategy, media relations, crisis communication, internal communications, reputation management, corporate responsibility, investor relations, government affairs and sometimes marketing communication The person running the department is the chief communications officer of the firm and reports directly to the chief executive officer in many of the global organizations due to critical importance of the function today .

EXECUTIVE SUMMARY:

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In today's fast-paced business environment, employees at all levels find themselves being asked to handle more tasks, meet more deadlines, take on more responsibilities, and adapt to more change. Added to these challenges is the constantly shifting diversity of the workplace, where coworkers cope with generational, gender, age and cultural differences. Communication, both verbal and nonverbal, is at the foundation of everything we do and say, and is especially important in the 21st century workplace. The good news is that communication is a learned skill, and can be improved upon with the right training. The focus of this course is to heighten students’ awareness of workplace communication, and add new interpersonal skills, with the end result of becoming a more competent communicator overall. Target areas include: the process and functions of communication, behavioral patterns, perceptions as reality, verbal and nonverbal cues and behaviors, confidence, assertiveness, tact, anger management, criticism and constructive feedback, conflict resolution, team building, leadership, interviewing, and communicating more effectively with technology (email, Skype, texting, etc.).

Company Profile : Siemens 8

History: Werner von Siemens was born on December 13, 1816Born as the fourth of 14 children to a tenant farmer in Lenthe near Hanover.With tight financial situation, Werner von Siemens could not take his final exams and instead joined the Prussian army to gain access to engineering training• This created a solid base for his future work in electrical field. Werner von Siemens once said, “I have a dream of founding a worldwide business, with power and reputation. Few entrepreneurs of that period had the determination of Siemens, who sought international success with inventions. Besides being a businessman, he was also a great scientist. Amongst his many inventions, the most important discovery was the dynamo electric principle. In 1847, Werner von Siemens constructed the pointer telegraph .This innovation laid the foundation of our Company, Siemens & Halske Telegraph Construction Company, Berlin.

Some Early Inventions: 1866: Discovery of dynamo-electric principle 1879: First electric Railway 1899: Three-phase express Railcar 1930: Construction of Multi- purpose electric locomotive 1939: Production version of Electron microscope 1958: World’s first implantation of Cardiac Pacemaker

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First Steps In India:

In 1867, Siemens started construction of the Indo-European telegraph from London to Calcutta • This was to facilitate the Queen’s request to communicate from London to her people in colonial India • Our founder personally supervised laying of this line • The line ran from London to Beriln, Warsaw, Teheran and Calcutta • It covered a distance of 12,000 Kilometers and transmitted a message in just 28 minutes

First own branch in India: • In 1922, Siemens opened its first branch in Calcutta and subsequently set up offices in Bombay and Rangoon • During World War II, the company’s assets and properties were confiscated, forcing the company to abandon operations. • Even so, Siemens never gave up and re-entered after the war. • Ernst von Siemens had then recognized the potential of India, when he said, “How can we ignore a Country of 380 million people?”

Re-entry in India: • Around 1954, a team from Siemens came to India and started operating as a department under the umbrella of Protos Engineering Company Pvt. Ltd. • In 1956, a small workshop was set up under the Mahalaxmi bridge, Bombay, with handful of people. • Here, operations began with repairs and assembly of Switchboards.

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Birth of Siemens in India: On March 2, 1957, Siemens was incorporated under the name – Siemens Engineering & Manufacturing Co. of India Private Ltd. • The company was registered under the Indian Companies Act. • In 1961, Siemens became a Public Limited company with restricted external shareholding. • In 1971, Siemens was listed on the stock exchange.

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The journey continues: 1957: Manufacturing of Switchboard at Worli works Bombay. 1959: Manufacturing of Medical equipment at Worli Works, Bombay. 1960: Manufacturing of Switchgears 1966: Production of Motors at Kalwa. 1981: Manufacturing of Switchboards at Nashik. 1991: Low Voltage Switchgear factory at Aurangabad. 1993: Manufacturing of Digital Switching system at Salt Lake Works –SPCNL was set up. 1995: Manufacturing of Medical equipment at Goa. 1995: Osram India Ltd. set up with a factory at Sonepat. 1998: Formation of Siemens Hearing Instruments Pvt. Ltd. 2001: Setting up of Technical Skills Development Center in Kalwa 2004: Corporate Technology center setup in Bangalore 2006: Acquired Isolator business of Elpro and a stake in Flender Ltd. 2006: 50 years of manufacturing presence. 2007: Setting up Transformer factory, Kalwa and Turbines factory, Vadodara. 2009: Setting up of Bogie factory, Aurangabad. 2010: Expansion Of Steam Turbine & Compressor Factory,Vadodara.

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• A Rs 12,000 crore company in India • With 21 manufacturing facilities in the country with over 60 offices • A company with an excellent image and reputation; also recipient of numerous awards and accolades, the latest one being the Most Respected Company in India in the engineering Sector from Business World

Mission Siemens is a global and innovative network of people •

Who use their knowledge in the field of electrical engineering and electronics and electrical engineering to benefit customers throughout the world

•

Who learn continually

•

Who work together closely

•

Who have the courage to make quick decisions

•

Who are proud of their efforts to contribute to the company’s success

Vision: Over the last 50 years, 12

We have been empowered to dream. Empowered to perform. Empowered to achieve. Empowered to excel. And turn ‘the impossible’ into ‘possible’ As our founder did.

Values: Deliver on commitments Delight customers Develop people

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Siemens Businesses

Electrification, automation and digitalization are the long-term growth fields of Siemens. In order to take full advantage of the market potential in these fields, our businesses are bundled into nine divisions and healthcare as a separately managed business.

Power and Gas: The Power and Gas Division is the trusted partner for world class products and solutions for the oil and gas, power and industrial markets. The Division is dedicated to deliver its customers reliable, efficient, clean and safe products and solutions.

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Energy Management: The Energy Management Division is one of the leading global suppliers of products, systems, solutions, and services for the economical, reliable, and intelligent transmission and distribution of electrical power. The portfolio includes facilities and systems for the low-voltage and distribution power grid level, smart grid solutions and high-voltage transmission systems.

Digital Factory: The Digital Factory Division offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and reducing the time to market of their products.

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Financial Services The Financial Services Division (SFS) provides business-to-business financial solutions. Around the globe, we support customer investments with project and structured financing as well as leasing and equipment finance.

Wind Power and Renewables: The Wind Power and Renewables Division is a leading supplier of reliable, environmentally-friendly and cost-efficient renewable energy solutions. Driving down the cost of wind power is our key target as we strive to make renewable energy fully competitive with conventional energy sources.

16

Building Technology:

Building Technologies is the world market leader for safe, energy efficient and environmentally friendly buildings and infrastructure. As a technology partner, consultant, service provider, system integrator and product supplier, Building Technologies offers fire protection, security, building automation, heating, ventilation and air conditioning (HVAC) and energy management products and services.

Process Industries and Drives: Measurably increase your productivity and improve your time to market – with innovative, integrated technology across the entire lifecycle. We support you in continuously improving the reliability, safety, and efficiency of products, processes and plants.

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Key People:

Sunil Mathur | Managing Director and Chief Executive Officer





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Mr. Sunil Mathur is Managing Director and Chief Executive Officer, Siemens Ltd. Mr. Mathur earned a Bachelor of Science degree from Punjab University and is a Chartered Accountant (member of the Institute of Chartered Accountants of India). He has been with Siemens for over 26 years, holding several senior management positions in Germany and the UK in the Energy and Industry Sectors. Starting his career in the Internal Audit team in Delhi in 1987, he moved on to join the Business Administration Group in the Energy Sector. He was Cluster CFO for South Asia in July 2008 and was Executive Director and Chief Financial Officer of Siemens Ltd. from December 2008 till December 2013. During his stint as the CFO of Siemens India, Mr. Mathur was part of Siemens AG CFO’s Management Team that consisted of the Sector CFOs, the Heads of the Corporate Departments and selected Country CFOs.

Christian Rummel | Executive Director and Chief Financial Officer

Mr. Christian Rummel earned his German High school degree and graduated in Business Management (Industriekaufmann). He has been with Siemens for over 24 years during which he has held various management positions. Mr. Rummel began his career in Siemens AG as a Commercial Apprentice in 1989 and soon thereafter took over the role of Finance Manager Sales (Power Transmission & Distribution), Mannheim, Germany. In 2004, he was appointed as Vice President - Finance & Business Administration, Energy

19

Sector, Germany and in 2006 as Managing Director & Chief Financial Officer, Audiology Solutions Business Unit, Healthcare Sector, Germany. Mr. Rummel was till recently the Senior Vice President & Chief Financial Officer, Molecular Imaging, and Healthcare Sector since 2009 based in USA.

OBJECTIVES OF THE STUDY

The main purpose of this study is to study the Corporate Communications and the use of Social Media

•

Study the problems faced by corporate communications

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Study the relevance of corporate communications

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Study the barriers in corporate communication

•

Keys to successful corporate communications

•

Importance of Corporate Communication

•

Benefits of Corporate Comcmunication

20

Research Methodology

21

The research methodology used in this project is “Data collection”. Detailed discussions with event management firms and the corporate clients. Subsequent additions were made to the interview schedule to suit the specific events under study. The information gathered was studied and analyzed. It reveled certain issues in event marketing which need further attention and some suggestions have been given to make the Event Marketing industry more effective in order to utilize its full potential and be mutually beneficial for the Event Marketing agency, the Corporate and the customer

Primary Sources: • • •

Survey Method with random sampling was used Sample size was 50 Pilot study with Questioner was used for gathering of data

Secondary Sources: The secondary information was gathered from: • • •

various marketing journals and books on event marketing internet websites Daily newspaper reading in order to keep track of various kinds of events also proved helpful.

Tools Used for analysis: •

SPSS (Statistical Package for the Social Sciences) was used to analyses the data which was collected, to attain the maximum accuracy possible..

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Introduction to Corporate Communication

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends.It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization.

 Methods and tactics Three principal clusters of task-planning and communication form the backbone of business and the activity of business organizations. These include management communication, marketing communication, and organizational communication. •

Management communication takes place between management and its internal and external audiences. To support management communication, organizations rely heavily on specialists in marketing communication and organizational communication.[citation needed]

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•

Marketing communication gets the bulk of the budgets in most organizations, and consists of product advertising, direct mail, personal selling, and sponsorship activities.

•

Organizational communication consist of specialists in public relations, public affairs, investor relations, environmental communications, corporate advertising, and employee communication.

The responsibilities of corporate communication are: •

to flesh out the profile of the "company behind the brand" (corporate branding)

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to minimize discrepancies between the company's desired identity and brand features

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to delegate tasks in communication

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to formulate and execute effective procedures to make decisions on communication matters

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to mobilize internal and external support for corporate objectives

•

to coordinate with international business firms

A Conference Board Study of hundreds of the US’s largest firms showed that close to 80 percent have corporate communication functions that include media relations, speech writing, employee communication, corporate advertising, and community relations. The public is often represented by self-appointed activist non-governmental organizations (NGOs) who identify themselves with a particular issue. Most companies have specialized groups of professionals for communicating with different audiences, such as internal communication, marketing communication, investor relations, government relations and public relations.

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 Corporate branding A corpo...