48270 subjectoutline PDF

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SUBJECT OUTLINE 48270 Entrepreneurship and Commercialisation Course area

UTS: Engineering

Delivery

Autumn 2020; standard mode; City

Credit points 6cp Requisite(s)

120 Credit Points in Bachelor's Degree owned by FEIT OR 120 Credit Points in Bachelor's Honours Embedded owned by FEIT OR 120 Credit Points in Bachelor's Combined Degree owned by FEIT OR 120 Credit Points in Bachelor's Combined Honours owned by FEIT OR 120 Credit Points in Bachelor's Combined Honours co-owned by FEIT

Result type

Grade and marks

Attendance: on campus. Forms of attendance, mode of delivery and assessment requirements in this subject have changed to enable social distancing and reduce the risks of spreading COVID-19 in our community. Consequently, the Subject Outline information for this subject has changed. Details of the changes are published in an addendum to the Subject Outline which is available on UTSOnline/Canvas.

Subject coordinator Dr Sojen Pradhan Office: CB11.10.209 Phone: 9514 4484 Email: [email protected] The subject co-ordinator and other teaching staff may be contacted by email or phone if you have matters of a personal nature to discuss, e.g. illness, study problems, team problems, team re-assignment, or a request for an appointment outside the given consultation hours. Please always include the SUBJECT NUMBER (48270) in any email sent to the teaching team. Emails must be sent from the student's UTS email address - it is the university protocol that staff will not respond to email from, or send emails to, any other email addresses for currently enrolled students.

Teaching staff Sojen Pradhan [Contact details as above] Shaun Bettridge Email: [email protected] Marcin Kreglicki Email: [email protected]

Subject description This later stage undergraduate subject develops students' understanding of the various roles within an enterprise, using a business planning framework to present topics such as strategy, marketing, operations, personnel, and finance. This subject has strong practical orientation, using contemporary case studies to broaden students' perspectives and demonstrate the application of the concepts covered. This subject is taught just before students enter the commercial world, to provide them with insight into the other functions of an organisation, and allow them to communicate more effectively with these roles.

Subject learning objectives (SLOs) Upon successful completion of this subject students should be able to:

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1. Analyse a market or industry in order to identify opportunities for innovation. 2. Propose and design a new product or service in relation to current opportunities. 3. Analyse the viability of a new product or service and develop a business plan 4. Present documentation, and communicate with stakeholders on a new product or service.

Course intended learning outcomes (CILOs) This subject also contributes specifically to the development of the following Course Intended Learning Outcomes (CILOs): Socially Responsible: FEIT graduates identify, engage, interpret and analyse stakeholder needs and cultural perspectives, establish priorities and goals, and identify constraints, uncertainties and risks (social, ethical, cultural, legislative, environmental, economics etc.) to define the system requirements. (B.1) Design Oriented: FEIT graduates apply problem solving, design and decision-making methodologies to develop components, systems and processes to meet specified requirements. (C.1) Collaborative and Communicative: FEIT graduates work as an effective member or leader of diverse teams, communicating effectively and operating within cross-disciplinary and cross-cultural contexts in the workplace. (E.1) Reflective: FEIT graduates critically self-review their performance to improve themselves, their teams, and the broader community and society. (F.1)

Teaching and learning strategies The format of the subject will be weekly 3-hour workshops broken up into three components: presenting management theory together with interactive tasks to demonstrate the application of the theory; case studies of business startups; and weekly quizzes. The topic presentations will follow the contents from reference books and other readings listed in this subject outline and video tutorials. These topics require students to read the reference books and to actively participate in discussions. Questions will be asked after each topic presentation and students' responses are captured. General feedback will be provided during the workshop and face-to-face feedback can be arranged during the consultation hours.

Content (topics) Business Plan Overview Global Competitiveness Entrepreneurship Products and Services Strategic Analysis Market Analysis Competitive Analysis Environment Analysis SWOT Analysis Direction Setting Direction and Objectives Competitive Advantage Marketing Product development Intellectual Property Protection Pricing Distribution and Sales Promotion Market Research Personnel 09/04/2020 (Autumn 2020)

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Personality Characteristics Entrepreneurial Characteristics Organisation Structure Organisation Culture Leadership Integration Ownership

Program Week/Session

Dates

Description

Week 1

13 Mar

During week 1 students should become familiar with the materials available on UTSOnline including the Subject Outline. Important information about the subject will be presented in this week's class. Topics: - Intro to Subject - Intro to Entrepreneurship - Business in engineering - Entrepreneurs vs Managers - Design Thinking

Week 2

20 Mar

Topics: - Business Life Cycle - Porter’s Five Forces - SWOT - Opportunity Analysis

Week 3

27Mar

Topics: - Operation Models - Business Processes - Core value generation

Week 4

3 Apr

Topics: - Business Strategies - Resources and Capabilities - Value Proposition Notes: Reminder: Assessment Item 1 'Part A - Assessment task 1' is due on Wednesday, 8th April Drop-in session is available from 12 to 2 PM on Fridays from this week at FEIT Learning Precinct (FLP) - CB11.05.300

Week 5

10 Apr

Good Friday - Public Holiday Notes: Due: Assessment Item 1 'Part A - Assessment task 1' By 11:59 PM, Wednesday, 8th April Via Turnitin Reminder: Assessment Item 1 'Part B - Assessment task 2' is due next week

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Week 6

17 Apr

Topics: - Business Plan - Business Model - Implementation Plan Notes: Due: Assessment Item 1 'Part B - Assessment task 2' By 11:59 PM, Wednesday, 15th April Link will be provided in the class. You must review two other video pitches with constructive feedback by 1 PM, Friday (17th April).

STUVAC

24 Apr

**** StuVac - Study Vacation **** Notes: Drop-in session continues as usual at FLP.

Week 7

1 May

Topics: - Legal and Business Structure - Team Management - Market Positioning

Week 8

8 May

Topics: - Marketing - Pricing - Prototyping

Week 9

15 May

Topics: - Financial Analysis - Budgeting - Forecasting

Week 10

22 May

Topic: - Logistics and Supply Chain

Week 11

29 May

Progress on Business Plan Notes: Reminder: Assessment Item 2 (Assessment task 3) is due next week

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Week 12

5 Jun

Revision Notes: Due: Assessment Item 2 (Assessment task 3) By 11:59 PM, Sunday, 7th June Via Turnitin Reminder: Booking for the Assessment Item 3 (Assessment task 4). Pitch and Viva voce

STUVAC

12 Jun

**** StuVac - Study Vacation ****

Assessment

19 Jun

Assessment Item 3 (Assessment task 4): Pitch and Viva Voce (as per individual booking) (Room and time will be provided)

Assessment Students will be assessed individually in all assignments except the second assignment. Assignment 2 will be assessed as a group, which means each group member will receive the same mark. If some members of the group feel that other member(s) are not contributing, the lecturer or tutor should be informed. You can request for peer assessment of the group so that each group member will receive marks based on the peer assessment.

Assessment task 1: Part A: Market Analysis Intent:

To understand a particular market and its competition. Based on the situation of the market, this assessment will prepare students to identify new opportunities for a start-up or an existing business and possible threats before starting a business plan.

Objective(s): This assessment task addresses the following subject learning objectives (SLOs): 1 and 3 This assessment task contributes to the development of the following Course Intended Learning Outcomes (CILOs): B.1 and E.1 Type:

Report

Groupwork:

Individual

Weight:

25%

Task:

Within a market of choice, understand the existing competition and identify Porter’s five forces in the market. Explore opportunities in the market through a chosen strategy and outline the potential challenges that can be faced.

Length:

1500 - 2000 words

Due:

11.59pm Wednesday 8 April 2020

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Assessment task 2: Part B: Video Pitch and Peer Review Intent:

To explore opportunities in a particular market and pitch verbally (video format). This assessment will also allow students to review peers’ videos and provide feedback.

Objective(s): This assessment task addresses the following subject learning objectives (SLOs): 2 and 3 This assessment task contributes to the development of the following Course Intended Learning Outcomes (CILOs): C.1 and F.1 Type:

Presentation

Groupwork:

Individual

Weight:

10%

Task:

Create a one-minute video pitch based on a business idea in your chosen market. Review the pitches of 2 peers who will be randomly allocated.

Length:

One-minute video and constructive feedback

Due:

11:59 PM, Wednesday 15th April (Video) & 1 PM, Friday 17th April (Feedback to two video pitches) See also Further information.

Assessment task 3: Business Plan Intent:

To develop a business plan for a start-up business or a new product or service of an existing business.

Objective(s):

This assessment task addresses the following subject learning objectives (SLOs): 1, 2, 3 and 4 This assessment task contributes to the development of the following Course Intended Learning Outcomes (CILOs): C.1 and F.1

Type:

Report

Groupwork:

Group, group and individually assessed

Weight:

40%

Task:

In a group of three, develop a business plan.

Length:

Maximum 40 pages and appendices

Due:

11.59pm Sunday 7 June 2020

Assessment task 4: Pitch and Viva Voce 09/04/2020 (Autumn 2020)

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Intent:

To test the understanding of concepts covered in the subject and working through the business plan.

Objective(s): This assessment task addresses the following subject learning objectives (SLOs): 1, 2, 3 and 4 Type:

Presentation

Groupwork:

Individual

Weight:

25%

Task:

Pitch the business plan individually and answer one of the questions (a list of questions will be provided before the end of the session).

Length:

2-minute Pitch plus 5 minutes for oral exam

Due:

UTS Exam period Date, time and venue will be scheduled towards the end of session.

Further information:

Results for the business plan assessment will not be published prior to the final examination.

Assessment feedback It is anticipated that assessment feedback be provided within 3 weeks of the assessment due date.

Minimum requirements In order to pass the subject, a student must achieve an overall mark of 50% or more.

Recommended texts Burns, Paul, A New Venture Creation: A framework for entrepreneurial start-ups, 2nd Edition, 2018, Macmillan Intl. Barringer, Bruce R and Ireland, R. Duane, Entrepreneurship: Successfully Launching New Ventures, Global Edition eBook, 6th Edition 2019, Pearson

References Malhotra N., Basic Marketing Research, 4th Edition, 2012 Prentice Hall. Grant R., Jordan J. Foundations of Strategy, 2nd Edition, 2015 Wiley. Grant R. Cases to Accompany Comtemporary Strategy Analysis, 7th Edition, 2010 Wiley Manyika J. McKinsey, Disruptive Technologies www.mckinsey.com 2015 Wild J., Subramangam K., Financial Statement Analysis, 11th Edition, McGraw-Hill Irwin 2014 Dessler G., Human Resource Management, 12th Edition, Prentice Hall 2011 Dorf R. and Byers T., Technology Ventures, From Idea to Enterprise, McGraw-Hill Irwin 4th Edition 2015 Pickton D., Integrated Advertising, Promotion and Marketing Communications, Pearson, 6th Edition 2014 The Global Competitiveness Report, World Economic Forum, reports.weform.org 2015 Trott P. Innovation Management and new product development, 5th Edition 2012 Venture Capital and Private Equity, Lerner J, 5th Edition 2012 Bygrave W., Entrepreneurship. 3rd Edition.Wiley 2014 Hisrich R. Entrepreneurship, McGraw-Hill Irwin 9th Edition 2013

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Kingston W. Beyond intellectual property: matching information protection to innovation, Cheltenham UK 2010 Hoggett J., Accounting, Wiley, 2012 Osterwalder, A. and Peigner, Y. "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" 2010. Thiel, P. "Zero to One: Notes on Startups, or How to Build the Future" Crown Publishing Group, 2014. van der Pijl, P., Lokitz, J. and Solomon, L.K. "Design a Better Business: New Tools, Skills and Mindset for Strategy and Innovation" Wiley 2016. Kotler P., Marketing. Prentice Hall 8th Edition 2013 Stanford N. Corporate Culture, Wiley 2011 Mello J., Strategic Human Resource Management,4th Edition, Thomson 2015 Global Entrepreneurship Monitor, Global Report 2015 www.gemconsortium.org Hendrickson L., Australian Innovation System Report 2014, www.industry.gov.au Slack N., Chambers S. and Johnston R., Operations Management, 6th Edition, Pearson Education, Latest Edition 2010 Timmons J. and Spinelli, New Venture Creation: Entrepreneurship for the 21st Century, 9th Edition; McGraw-Hill Latest Edition 2012 Thompson A., Strickland A. and Gamble J.; Crafting and Executing Strategy, The Quest for Competitive Advantage, 18th Edition McGraw-Hill Irwin 2015

Graduate attribute development For a full list of the faculty's graduate attributes refer to the FEIT Graduate Attributes webpage. For the contribution of subjects taken in the Bachelor of Engineering (Honours) or Master of Professional Engineering to the Engineers Australia Stage 1 Competencies, see the faculty's Graduate Attributes and the Engineers Australia Stage 1 Competencies webpage.

Assessment: faculty procedures and advice Marking criteria Marking criteria for each assessment task will be available on the Learning Management System: UTS Online. Extensions When, due to extenuating circumstances, you are unable to submit or present an assessment task on time, please contact your subject coordinator before the assessment task is due to discuss an extension. Extensions may be granted up to a maximum of 5 days (120 hours). In all cases you should have extensions confirmed in writing. Special consideration If you believe your performance in an assessment item or exam has been adversely affected by circumstances beyond your control, such as a serious illness, loss or bereavement, hardship, trauma, or exceptional employment demands, you may be eligible to apply for Special Consideration. Late penalty Work submitted late without an approved extension is subject to a late penalty of 10 per cent of the total available marks deducted per calendar day that the assessment is overdue (e.g. if an assignment is out of 40 marks, and is submitted (up to) 24 hours after the deadline without an extension, the student will have four marks deducted from their awarded mark). Work submitted after five calendar days is not accepted and a mark of zero is awarded. For some assessment tasks a late penalty may not be appropriate – these are clearly indicated in the subject outline. Such assessments receive a mark of zero if not completed by/on the specified date. Examples include: a. weekly online tests or laboratory work worth a small proportion of the subject mark, or b. online quizzes where answers are released to students on completion, or c. professional assessment tasks, where the intention is to create an authentic assessment that has an absolute 09/04/2020 (Autumn 2020)

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submission date, or d. take-home papers that are assessed during a defined time period, or e. pass/fail assessment tasks. Querying results If you wish to query the result of an assessment task or the final result for a subject: Assessment task: query the result with the Subject Coordinator within 5 working days of the date of release of the result. Final subject result: submit an application for review within 5 working days of the official release of the final subject result.

Academic liaison officer Academic liaison officers (ALOs) are academic staff in each faculty who assist students experiencing difficulties in their studies due to: disability and/or an ongoing health condition; carer responsibilities (e.g. being a primary carer for small children or a family member with a disability); and pregnancy. ALOs are responsible for approving adjustments to assessment arrangements for students in these categories. Students who require adjustments due to disability and/or an ongoing health condition are requested to discuss their situation with an accessibility consultant at the Accessibility Service before speaking to the relevant ALO.

Statement about assessment procedures and advice This subject outline must be read in conjunction with the Coursework Assessments policy and procedures.

Statement on copyright Teaching materials and resources provided to you at UTS are protected by copyright. You are not permitted to re-use these for commercial purposes (including in kind benefit or gain) without permission of the copyright owner. Improper or illegal use of teaching materials may lead to prosecution for copyright infringement.

Statement on plagiarism Plagiarism and academic integrity At UTS, plagiarism is defined in Rule 16.2.1(4) as: 'taking and using someone else's ideas or manner of expressing them and passing them off as ... [their] own by failing to give appropriate acknowledgement of the source to seek to gain an advantage by unfair means'. The definition infers that if a source is appropriately referenced, the student's work will me...