6- Product Brand - worksheet 6 PDF

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worksheet 6...

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MKT 8035 WORKSHEET # 6 PRODUCT BRAND TEAM # __7_______ SEC # ____9________ Discussion among all group members should take place and answer the following questions. It is important that all team members have input in developing the product concept to ensure their full buyin and participation. Select the product(s)/services - After weighing options, team must agree on one product(s)/service to pursue Globally. In the case of a disagreement – please refer to your Team Contract – you should have agreed on how to resolve disagreements. Product(s) /Services – Definition – What is it? Services of swiggy can be defined as online food ordering and delivering platform.

Product Features – includes, sizes, colour, packaging, labelling, image, warranties, composition, etc. (other features maybe valid depending upon product – ie: Flavour) (Add/Delete to Table below) If your Team has chosen a service – please vary the chart accordingly. Features (Current Product) Size Packaging Labelling Category

Depends upon food products Tamper proof packaging Using company logo tapes Benefits obtain on subscription

Global Product (list any differences & Why?) As products are regional so items may vary No differences No differences No differences

Key Competitive Advantage of this product(s)/services. Growth in diversifying business beyond food and reaching to daily items.

EXAMPLES: (for an Article – look at @APA for other formats) Intext Citation: (Authors's Last Name, Year of Publication, p.#) Reference: Author, (Year,Month Day). Title of Article. Title of Magazine. DOI or (Retrieved month day year, database name/URL

References:

Swiggy. Mobile App Development Company - Native & Hybrid App Development. https://www.tristatetechnology.com/blog/how-swiggy-businessmodel-works-and-make-money/...