Title | 6. Walmart Questions - Tutorial work from weeks 1 to 7 |
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Course | The Markets Of Asia |
Institution | Western Sydney University |
Pages | 1 |
File Size | 60.6 KB |
File Type | |
Total Downloads | 102 |
Total Views | 153 |
Tutorial work from weeks 1 to 7...
Walmart Takes on The World - Questions A. Introduction & Globalizing Wal-Mart: Where and how to begin? 1.Why did Wal-Mart decide to develop its business internationally?
2.Has Wal-Mart been successful internationally?
3. How did Wal-Mart decide which countries to enter ? Which were the first regions it entered?
4. Describe how Wal-Mart entered its firs country Mexico? a.. What were some of the “product” and “place” issues that Walmart experienced in Mexico?
5. What were Wal-Mart’s challenges in Brazil and how did it overcome them? B. The Challenge of China 1.Describe the environment that Wal-Mart faced in 1996 when it entered China?
2.What entry mode did Wal-Mart use to enter China initially? Was this venture successful? Why or why not?
3.What were some of the mistakes that Wal-Mart made in China ?
4.What were some of the strategies Wal-Mart used in China to achieve success?
5.Explain Wal-Mart’s strategies with regards to relationship building.
6.What were the advantages of the acquisition strategy used by Wal-Mart used to purchase “Trust-Mart”.
C. The Challenge of India 1.Why is the retail market in India inefficient?
2.What are some of the environmental challenges in India?
3.How has Wal-Mart begun to build a foundation for entering India?...