7.3 Linking creativity and analytics BUSS5221 Analytical and Creative Mindset PDF

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3.3 Tackling barriers to creativity BUSS5221 Analytical and Creative Mindset...

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17/06/2021

7.3 Linking creativity and analytics: BUSS5221 Analytical and Creative Mindset

7.3 Linking creativity and analytics

This section provides a pause for us to reflect on how creativity and analytics are being brought together in various settings to better make sense of the world around us.

Creativity and analytics - a perfect marriage! In Module 1.3, we learned that warp is all the data that you have, the weft are the creative thoughts and ideas that you have invoked. Depending on how you weft, each story will be different, but the creative ideas (weft) are needed to result in a story (fabric). Just focusing solely on the warp is not going to yield an interesting story. Just focusing on the warp alone may mean that you may miss a very creative solution to a problem (i.e., the possibilities of weft), especially if it is multi-faceted with many possible solutions. Now, here is a perfect opportunity to reflect on the above by watching a video by Anthony Koithra. You may have heard of Boston Consulting Group (BCG). Founded in 1963, BCG is one of the most prestigious and the second-largest consulting firm by revenue in the world. Anthony Koithra is a Managing Director & Partner in the New York offices of BCG Digital Ventures, The Boston Consulting Group's innovation, incubation and investment firm. Koithra is a creative technologist and startup advisor, working with tech companies in New York. He created bluewhitered.org, he also designed the Who We Are card game, and he has written, directed and shot short films screened at festivals around the world (https://www.newinc.org/ (https://www.newinc.org/) ). Let's hear Anthony talk about his passion in linking creativity and analytics on a video specially created for BUSS5221!

https://canvas.sydney.edu.au/courses/29115/pages/7-dot-3-linking-creativity-and-analytics?module_item_id=1098423

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7.3 Linking creativity and analytics: BUSS5221 Analytical and Creative Mindset

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Having watched the video above, let's reflect on 6 questions before we move on. Using the prompts in the tool below, enter your answers and export them as a PDF once you are done. Your educators won't see your answers. The last question posed in the tool provides you with the perfect opportunity to sit back and think about how your perceptions have changed so far during this semester. Have a go now!

https://canvas.sydney.edu.au/courses/29115/pages/7-dot-3-linking-creativity-and-analytics?module_item_id=1098423

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7.3 Linking creativity and analytics: BUSS5221 Analytical and Creative Mindset

Reflection tool

Reflection

Reflection Reflections

1) What are some of the creative concepts that Anthony covers in his video?

continued Save your reflection

2) What are some of the analytics concepts that Anthony covers in his video? (Maybe have a look at the introduction pages of Modules 8 to 12)

3) Reflecting on the warp, what are some of the warps that Anthony is utilising?

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https://canvas.sydney.edu.au/courses/29115/pages/7-dot-3-linking-creativity-and-analytics?module_item_id=1098423

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