AB0601 AY20Sem1 Course outline PDF

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Summary

AB0601 Course Outline...

Description

NANYANG TECHNOLOGICAL UNIVERSITY NANYANG BUSINESS SCHOOL AB0601 COMMUNICATION MANAGEMENT FUNDAMENTALS _________________________________________________________________________

Academic Year

:

2020/21

Pre-requisites

:

–

No. of AUs

:

2

Semester

:

1

Course Description and Scope This course seeks to equip you with the skills to communicate effectively in professional business contexts. Career success is often the outcome of constructive workplace relationships and productive collaboration within or across teams. Entrepreneurs, employees as well as self-employed individuals must harness communication skills in order to articulate ideas to customers, suppliers, government and other organisations in the business ecosystem. This course provides you with an introduction to communication principles and theoretical frameworks, which will be applied to written and oral communication, small talk, and social media communication.

Course Learning Objectives By the end of this course, you should be able to: 1. Apply the prevailing communication principles and two frameworks – the Strategic Contingency Model and Aristotle’s three rhetorical appeals – to manage communication in a business context (LO1) 2. Strategise and organise a non-sensitive informative message in a professional business document (LO2) 3. Deliver a professional presentation, demonstrate appropriate verbal and non-verbal communication skills, develop compelling content customised to a workplace audience, exploit the use of visual aids such as slides, and manage Q&A (LO3) 4. Explore and critique social media usage for personal and corporate image management, and be analytical of current as well as new developments of social media particularly critical to business (LO4) 5. Initiate discussions, respond spontaneously to questions and comments, and make contributions that advance the level and depth of discussion (LO5) Learning & Teaching Methods The course is hands-on, practical and interactive, conducted over a 13-week period with one 2-hour seminar per week. You will be given ample opportunities to apply theoretical frameworks to practice presentations and writing practice tasks. You are expected to participate actively and to interact openly to provide constructive feedback at all seminar classes, through class and e-learning discussions, group writing tasks, presentations, and tutor and self or peer feedback sessions. You will receive constructive feedback on your presentations and written assignments from your tutor and sometimes from your peers. This may be provided in class, through small group sessions, or electronically via email or the eUreka system. All presentations will also be video-taped, which will allow opportunities for self-evaluation.

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Course Assessments Components

Marks

Individual/Group

Social Media Assessment

25

Individual

Oral Assessment

30

Individual

Written Assessment

20

Individual

Class Participation

25

Individual

Total

100

Assessment Plan Learning Goals

Course Learning Objective

Assessment Method

Assessment Rubrics

Social Media Students will demonstrate their understanding of social media usage

Students will analyse and critique current as well as new developments in social media usage (LO4)

Students will deliver an oral presentation which evaluates case-examples to demonstrate understanding of current and new developments in social media usage

Rubrics for Social Media Assessment

Oral Communication Students will learn to deliver professional presentations and manage Q&A

Students will learn to deliver professional presentations: through appropriate verbal and non-verbal communication skills; compelling and informative content and effective slide usage; they should also manage Q&A spontaneously and confidently (LO1 & LO3)

Students will deliver an oral presentation and be assessed for communication strategy, content development, verbal and non-verbal delivery, appropriate use of visuals and their spontaneous response to Q&A

Rubrics for Oral Assessment

Written Communication Students will learn to write professional business documents

Students will learn to strategise and organise a non-sensitive informative message in a professional, high quality business document (LO1 & LO2)

In response to a given case study, students will write an email message and be evaluated for communication and organisational strategy, content development, language control and design

Rubrics for Written Assessment

Class Participation

Students will develop competence and confidence in speaking spontaneously, both in initiating discussions and responding to questions and comments (LO5)

Students’ attendance, attitude and contributions in class will be systematically documented and scored for quantity and quality

Rubrics for Class Participation

*Refer to the assessment rubrics found in the AB0601 NTULearn Main Course Site.

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The Social Media Assessment and Oral Assessment tasks will be released through the AB0601 NTULearn Main Course Site at least 2 weeks before the presentation. For the Written Assessment, students will be briefed about the venue and seating plan a week before the assessment date.

Attendance and Grades You are expected to complete all assigned pre-class readings and activities, attend all seminar classes punctually, and take all scheduled assignments and tests by the due dates. You are expected to take responsibility to follow up with course notes, assignments and course-related announcements for seminar sessions they have missed. In the event that you are unable to be present for an assessment, an MC must be submitted to UPO within 2 working days from the assessment date. If students are absent from any assessment without a valid MC or approved LOA, you will score “0” for the assessment.

Academic Integrity Good academic work depends on honesty and ethical behaviour. The quality of your work as a student relies on adhering to the principles of academic integrity and to the NTU Honour Code, a set of values shared by the whole university community. Truth, Trust and Justice are at the core of NTU’s shared values. As a student, it is important that you recognise your responsibilities in understanding and applying the principles of academic integrity in all the work you do at NTU. Not knowing what is involved in maintaining academic integrity does not excuse academic dishonesty. You need to actively equip yourself with strategies to avoid all forms of academic dishonesty, including plagiarism, academic fraud, collusion and cheating. If you are uncertain of the definitions of any of these terms, you should go to the academic integrity website for more information. Consult your instructor(s) if you need any clarification about the requirements of academic integrity in the course.

Textbooks and Other Resources Type

Title

Author(s)

Publication

Call number

Location

Ulrike Murfett & David Yew

2015

Main Textbook

Communication Strategies for the Global Workplace (2nd ed.), Pearson Education

HD30.3.M975 2015

Library Outpost, Reserves

Business Communication: Building Critical Skills (6th ed.), McGraw-Hill/Irwin

Kitty O. Locker & Stephen Kyo Kaczmarek

2014

HF5718.L815B 2014

Library Outpost, Reserves

Essentials of Business Communication, Cengage Learning

Mary Ellen Guffey & Dana Lowey

2016

HF5718.3G941 2016

Library Outpost, Reserves

Other Resources

Additional readings and other relevant materials to supplement the Textbook will be posted on the AB0601 NTULearn Seminar Group Site by your tutor. Please check your Seminar Group Site regularly for announcements and new uploads.

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Course Instructors Instructor

Office Location

Phone

Email

Ms Audrey Yong

S3-B1B-58

6790 5704

[email protected]

Dr Constance Chay

S3-B2C-87

6790 5724

[email protected]

Ms Catherine Cheng

S3-B1C-115

6790 4648

[email protected]

Mrs Daisy Teh

S3-B2B-54

6790 5669

[email protected]

S3-B2A-15

6790 5729

[email protected]

Ms Lee Hui Kwang

S3-B2B-68

6790 5719

[email protected]

Mr Kelvin Yeo

S3-B2C-102

6790 5711

[email protected]

Mr David Yew #

Ms Annetha Ayyavoo

–

[email protected]

Ms Brenda Lee

–

[email protected]

Ms Chan Boh Yee

–

[email protected]

Mr Jason Phan

–

[email protected]

Mr Mehdi Namazie

–

[email protected]

Ms Nicola Green

–

[email protected]

Ms Sara Lim

–

[email protected]

Dr Vivien Ler

–

[email protected]

Ms Yeow Mei Sin #

[email protected]

Course Co-ordinator

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