AMB201 Quant - Survey and Consent Form Men 41 PDF

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AMB201 Quant - Survey and Consent Form Men 41 Assessment 2 part 1...

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Participant information for QUT Student Research Project

Australian Consumers and Smartphone-Shopping QUT Ethics Approval Number 1500000542 RESEARCH TEAM CONTACTS AMB201 Unit Coordinator: Name: Dr Clinton Weeks Email: [email protected]

AMB201 Student: Name: Email:

DESCRIPTION This project is being undertaken as part of the requirements for AMB201 Marketing and Audience Analytics, an undergraduate research subject at QUT. The purpose of this project is to provide students with the opportunity to engage in a real research project, and to collect and analyse real data. The project explores individuals’ views regarding a topic relevant to marketing. Data collection will take the form of a survey. The survey will relate to the topic of: Australian Consumers and Smartphone-Shopping (shopping via smartphone)

PARTICIPATION You must be 18 years or older to participate in this project. Your participation will be in the form of a survey that should take about 10-15 minutes. Your responses will be uploaded to a database made available to students for analysis. You are free to examine the questions in the survey prior to agreeing to participate to ensure you are fully comfortable. Please note that some questions are about things like personality characteristics as we are interested in how these relate to the topic. Your participation in this project is entirely voluntary. You may withdraw your participation at any time during the survey without comment or penalty, and you may ask for your data to be discarded at any point up until completion of the survey, when it will be entered into the class database. Your decision to participate will in no way impact upon your current or any future relationship with QUT.

EXPECTED BENEFITS The project is expected to provide important experiences for students completing AMB201 Marketing and Audience Analytics. The information that you provide will be analysed to develop recommendations for advertisers, marketers and public relations professionals, for example, through the development of a university research report.

RISKS There are no risks beyond normal day-to-day living associated with your participating in this project.

PRIVACY AND CONFIDENTIALITY All responses are anonymous and will be treated confidentially. The names of individual persons are not required in any of the responses. Only the person conducting the survey and the teaching team involved in the project will be able to link responses with the identities of participants. Your name will not be entered into the class database. Any hardcopy surveys will be kept in a secure place and only the researcher and the teaching team involved will have access to them. Anonymous data from this project may be used in QUT academic research in the future. Your name and signature are for consent purposes only and are not used to identify respondents.

CONCERNS/COMPLAINTS (REGARDING THE CONDUCT OF THE RESEARCH PROJECT) QUT is committed to research integrity and the ethical conduct of research projects. However, if you do have any concerns or complaints about the ethical conduct of the project you may contact the QUT Research Ethics Unit on 07 3138 5123 or email [email protected]. The QUT Research Ethics Unit is not connected with the research project and can facilitate a resolution to your concern in an impartial manner.

QUESTIONS / FURTHER INFORMATION ABOUT THE PROJECT If you require any further information about the project please contact one of the research team members listed above.

CONSENT TO PARTICIPATE We ask you to sign the written consent form (attached) to confirm your agreement to participate.

Thank you for helping with this research project. Please keep this sheet for your information.

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Participant information for QUT Student Research Project

Australian Consumers and Smartphone-Shopping QUT Ethics Approval Number 1500000542 RESEARCH TEAM CONTACTS AMB201 Unit Coordinator: Name: Dr Clinton Weeks Email: [email protected]

AMB201 Student: Name: Email:

STATEMENT OF CONSENT By signing below, you are indicating that you: •

Are 18 years or older.

•

Have read and understood the information document regarding this project.

•

Have had any questions answered to your satisfaction.

•

Understand that if you have any additional questions you can contact the research team.

•

Understand that you may withdraw from participating at any time during the survey without comment or penalty, and may ask for your data to be discarded at any point up until the completion of the survey.

•

Understand that data from this project may be used in future QUT research.

•

Understand that you can contact the Research Ethics Unit on 07 3138 5123 or email [email protected] if you have concerns about the ethical conduct of the project.

•

Agree to participate in the project.

Respondent Name

Respondent Signature

Date

AMB201 Student Researcher Name

Researcher to retain this sheet (hardcopy to be submitted as part of assignment requirements)

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Please circle a number to indicate your agreement with the following statements: Strongly Agree

Strongly Disagree

Context: Shopping in general When making a purchase, I would rather be safe than sorry.

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I enjoy interacting with others when I shop.

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I often make unplanned purchases.

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I hate to spend time gathering information on products

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I do not like complicated things.

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I usually buy the cheapest product available.

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For me, shopping is a social experience.

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When I shop, I like to be in charge.

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I usually purchase items on sale.

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For me, the first task of shopping is to get it done.

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I am happiest when I get done shopping.

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When out with friends, I like to influence what we do.

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I do not find shopping to be enjoyable.

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I like to purchase things on a whim.

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It is convenient to shop from home.

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I concentrate on getting the shopping done rather than looking around.

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I like to be sure about a product before I purchase it.

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I avoid risky purchases.

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It is important to me that I can shop anytime I choose.

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When shopping, I like to dominate the situation.

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I tend to think twice before committing myself to a purchase.

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I would avoid using credit cards online.

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It is important to me that I can shop no matter where I am.

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I often find myself checking prices.

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When shopping, I like to be in control.

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My primary aim in shopping is to complete the trip as planned.

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Survey Page 1

Please circle a number to indicate your agreement with the following statements: Strongly Agree

Strongly Disagree

Context: Shopping in general The ability to quickly compare products is important to me.

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I would feel safe giving my personal details over the Internet.

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When I shop, I enjoy the social interaction I experience with others.

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When shopping, I like to find what I want quickly.

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The best people to shop with are those who help you get it done.

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When making a purchase, I like to be self-directed.

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Buying online is too risky.

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I always stick to my shopping lists.

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A person can save a lot of money by shopping for bargains.

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The process of shopping is pleasant.

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I typically have fun when I am shopping.

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Please circle a number to indicate your agreement with the following statements: Strongly Disagree

Context: Shopping with a smartphone

Strongly Agree

I think shopping on a smartphone is a good way to shop.

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The thought of using my smartphone to shop makes me happy.

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I plan to shop using my smartphone in the near future.

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I feel excited at the thought of shopping on my smartphone.

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Using a smartphone to shop is useful to me.

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I do not like the thought of shopping on a smartphone.

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4 5

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Making purchases via a smartphone is risky.

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I believe shopping on a smartphone is an effective way to make purchases.

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I will seek out products to buy via my smartphone in the near future.

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I think shopping on a smartphone is an easy way to buy things.

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I intend to make purchases using my smartphone in the near future.

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4 5

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The thought of buying things via my smartphone makes me feel good.

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Survey Page 2

Please circle a number to indicate how you feel about the idea of online shopping in general: Context: Online Shopping in general Bad

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Good

Dislike

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Like

Unpleasant

1

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Pleasant

Dissatisfactory

1

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Satisfactory

Undesirable

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Desirable

Negative

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Positive

Unfavourable

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Favourable

Unenjoyable

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Enjoyable

Unappealing

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Appealing

Please circle a number to indicate how you feel about the idea of traditional physical in-store shopping in general: Context: Traditional Physical In-Store Shopping in general Bad

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Good

Dislike

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Like

Unpleasant

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Pleasant

Dissatisfactory

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Satisfactory

Undesirable

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Desirable

Negative

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Positive

Unfavourable

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10

Favourable

Unenjoyable

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Enjoyable

Unappealing

1

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Appealing

Survey Page 3

Questions on this page are optional (if you feel uncomfortable answering) What is your age, in years?

_________ years

What is the postcode of your suburb of residence?

___

___ ___ ___

What is your nationality?

What is your gender?

Man

What is your relationship status?

Woman

Other

Single

From which location do you access the Internet the most?

Home

Which method of online communication do you use more frequently?

Email

Prefer not to say

Partnered

Work/Uni

Other

Instant messaging (online chat)

On average, how many hours each week do you spend using the Internet (i.e., actively engaged with it)?

______ hours per week

On average, how many hours each week do you spend using social media (i.e., actively engaged with sites like Facebook)?

______ hours per week

On average, how many people do you email each week?

______ people per week

On average, how many people do you chat online with each week (i.e., chat with via online instant messaging)?

______ people per week

Please use an X to indicate your responses to the following: Which types of devices do you regularly use to access the Internet? (mark all that apply) Desktop computer Laptop Tablet computer (including iPads, e-readers) Smart phone Smart Television Gaming console Other, please specify: ______________________

Thank you for your time

Survey Page 4...