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A Project Report On EMPLOYEE ENGAGEMENT AS A PROMISING STRATEGY In TAJ FROZEN FOODS INDIA PRIVATE LTD JEJURI Submitted to SAVITRIBAI PHULE PUNE UNIVERSITY In partial fulfillment of the requirement for the award of the degree of Master of Business Administration (MBA) MISS ANISHA ANIL Under the guida...

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A Project Report On

EMPLOYEE ENGAGEMENT AS A PROMISING STRATEGY In

TAJ FROZEN FOODS INDIA PRIVATE LTD JEJURI Submitted to

SAVITRIBAI PHULE PUNE UNIVERSITY In partial fulfillment of the requirement for the award of the degree of Master of Business Administration (MBA) By

MISS.KADAM ANISHA ANIL Under the guidance of

Prof. SHILPA KUNDLE THROUGH

PIMPRI CHINCHWAD COLLEGE OF ENGINEERING PUNE. ACADEMIC YEAR (2020-2021)

DECLARATION I am ANISHA ANIL KADAM student of PIMPRI CHINCHWAD COLLEGE OF ENGINEERING PUNE (MBA), here by declares that the project report entitled “EMPLOYEE ENGAGEMENT AS A PROMISING STRATEGY” written and submitted by me to the Savitribai Phule Pune University, in partial fulfillment of the requirements for the awards of degree of Master of Business Administration. Under the guidance of Prof. Shilpa kundle Madam. It is my original work and the conclusions drawn therein are based on material collected by myself. Further, I also declared that tried to my best to complete this work with almost sincerity, honesty and accuracy. It is an authentic work and has not been submitted to any other University / Institute for award of any degree / diploma.

Date: / / 2020 Place: NIGDI

ACKNOWLEDGMENT

The completion of project is always due to efforts from numerous people. I take this opportunity to express my gratitude to all those who have help me undertaking this project successfully. A successful Project can never be prepared by the singular effort of the person to whom the project is assigned but it also demands the help and guardianship of some conversant person who under activity or passively in the completion of the successful project. My sincere thanks to Prof. Shilpa kundle Madam guide for the project, my deepest regard for his excellent guidance, encouragement and patience; this made possible for the successful completion of the project. Thanks, with regards.

Date: / /2020 Place: NIGDI

TABLE OF CONTENTS

PAGE NUMBER Sr. No

TOPIC

1.

INTRODUCTION TO THE TOPIC

2.

OBJECTIVES OF STUDY

3.

COMPANY PROFILE

4.

RESEARCH METHODOLOGY

5.

DATA ANALYSIS AND INTERPRETATIONS

6.

RECOMMENDATIONS / SUGGESTIONS

7.

CONCLUSIONS

8.

BIBLIOGRAPHY

9

ANNEXURE

5-6

7-8

10-21

21-35

35-43

43-44

44-46

47

48-54

CHAPTER-1 INTRODUCTION OF THE TOPIC

INTRODUCTION TO THE TOPIC: -

INTRODUCTION: -

Human resource executives in India continue to struggle with talent management issues, particularly retention. The quest to find the best way to retain employees has taken HR pundits through concepts such as employee review, employee satisfaction and employee delights. The latest idea is “Employee Engagement”, a concept that holds, that, it is the degree to which an employee is emotionally bonded to his organization and passionate about his work that really matters. Engagement is about motivating employees to do their best. An engaged employee gives his accompany his hundred percent. The quality of output and competitive advantage of a company depends upon the quality of its people. It has been proved that there is an extrinsic link between employee engagement, customer loyalty and profitability. When employees are effectively and positively engaged with their organization, they form an emotional connection with the company. This impacts their attitude towards the company clients, and thereby improves customer satisfaction and service levels. Most organizations realize today that a satisfied employee is not necessarily the best employee in terms of loyalty and productivity. It is only an engaged employee who is intellectually and emotionally bound with the organization, feels passionately about its goals and is committed towards its values who can be termed thus. He goes the extra mile beyond the basic job responsibility and is associated with the actions that drive the business. Moreover, in times of diminishing loyalty, employee engagement is a powerful retention strategy. The fact that it has a strong impact on the bottom line adds to its significance. A successful employee engagement helps create community at the workplace and not just a workforce. As organization globalizes and become more dependent on technology in a virtual working environment, there is a greater need to connect and engage with employees to provide them with an organizational identity. Especially in Indian culture this becomes more relevant given the community feeling which organization provide in our society. There are a lot of HR things. They are called fads. Those are the bandwagons upon which we hop. Perhaps it’s time to evaluate whether employee engagement is a fad or a new knowledge domain for which HR executives can help make their companies a better place to work.

CHAPTER -2 OBJECTIVES OF STUDY

OBJECTIVES OF THE STUDY: Objectives of the present study are as follows: OBJECTIVES         

To examine the strategies adopted and practices followed in Taj Frozen Foods Ltd regarding employee engagement system. To examine the importance given by employees to their work and the level of their satisfaction. To find out whether the changes in technology in Taj Frozen Foods Ltd have been properly matched by training and development of its manpower. To study the effectiveness of free flow of information between the management and the employees. To examine the effect of work culture/environment on employees. To find out whether the employees are being adequately compensated for their service and labor. To examine whether the welfare measures provided truly reflect the management’s philosophy and policy. To check whether the employee engagement survey outcome is being implemented or not. To suggest measure for improvement.

REVIEW OF LITERATURE: An organizations productivity is measured not in terms of employee satisfaction but in terms of employee engagement. Employees are said to be engaged when they show a positive attitude towards organization and express a commitment to remain within the organization. It is the level of commitment and involvement an employee has towards the organization and its values. An engaged employee is aware of the business context and work with colleagues to improve performance within the job for the benefit of the organization. Engagement at work was conceptualized by Kahn (1990) as the harnessing of organizational members selves to their work roles. In engagement people employ and express themselves physically, cognitively and emotionally during their role performances. The second related construct to engagement in organizational behavior is the notion of flow advanced by Csikszentmihalyi (1975). He defines’’ flow’’ as the holistic sensation that people feel when they act with total involvement. Flow is the state in which there is little distinction between the self and environment. When individual is in flow state little conscious control are necessary for their actions. Employee engagement is thus a level of commitment and involvement an employee has towards the organization and its values. The organization must work to develop and nurture engagement which requires a two-way relation between employer and employee. Thus, employee engagement is a barometer that determines the association of a person with the organization.

Engagement is most closely associated with existing construction of job involvement. Job involvement is defined as the degree to which the job situation is central to the person and his/her identity. Kanungo (1982) maintained that job involvement is thought that depend on need saliency and the potential of job to satisfy these needs. Thus, job involvement results from a cognitive judgment about the need satisfying abilities of the job. Job in this view is tied to one’s self-image. Furthermore, engagement entails the active use of emotions. Finally, engagement may be thought of as an antecedent to job involvement in that individual who experience deep engagement in their roles should come to identify with their jobs. When Kahn talked about employee engagement, he gave importance to all three aspects physical, cognitive and emotional. Whereas in job satisfaction importance has been more given to cognitive side. According to study of Watson Wyatt, the profit chain establishes relationship between profitability, customer loyalty and employee satisfaction, loyalty and productivity. The link in the chain (which should be regarded as propositions) are as follows; profit and growth are stimulated primarily by customer loyalty. Loyalty is a direct result of customer satisfaction. Satisfaction is largely influenced by the service provided to customers. Satisfied, loyal and productive employee creates value. Employee satisfaction in turn results primarily from high quality support services and policies that enable employees to deliver result to customers. HR practitioners believe that an engagement challenges has a lot to do with how employee feels about work experience and how he/she is treated in the organization. It has lot of to do with emotions which are fundamentally related to drive bottom line success in company. Employee engagement represents an alignment of maximum job satisfaction with maximum job contribution. By plotting a given population against these two axes, a five distinct employee segment are identified- fully engaged almost engaged, honeymooners and hamsters, crash and burn and disengaged. According to BW-HR global survey 34% employee in India are fully engaged and 13% are disengaged. As many as 29% are almost engaged.

CHAPTER-3 COMPANY PROFILE

Company Profile: -

TAJ FROZEN FOODS INDIA LTD JEJURI Name of Organization: Name of the organization in which researched undergone the project work was “TAJ FROZEN FOODS INDIA LTD JEJURI” (TFFIL).

Address of the Company: TAJ Frozen Foods India Limited, PLOT No. C-90, JEJURI MIDC INDUSTRIAL ESTATE, TAL PURANDHAR, PUNE MH 412303.

TAJ FROZEN FOODS INDIA LTD JEJURI: -

TAJ Frozen Foods India Limited is a Non-govt company, incorporated on 28 Dec, 2004. It's a public unlisted company and is classified as 'company limited by shares'. Company's authorized capital stands at Rs 400.0 lakhs and has 95.0% paid-up capital which is Rs 380.0 lakhs. TAJ Frozen Foods India Limited last annual general meet (AGM) happened on 29 Sep, 2017. The company last updated its financials on 31 Mar, 2017 as per Ministry of Corporate Affairs (MCA). TAJ Frozen Foods India Limited is majorly in Manufacturing (Food stuffs) business from last 16 years and currently, company operations are active. The professional and ambitious new generation is on the fast track, striving for the best time management. Taj Frozen Foods India Ltd. (TFFIL) empowers them with convenient food solutions. TFFIL has a range of Frozen Heat N Eat Parathas and Snacks items. Our chefs work round the clock to ensure that the customers enjoy the traditional homemade taste in a healthy manner. The company uses High-tech machines like Individual Quick Freezer (IQF), Blast Freezer and Plate Freezers for preserving the nutritional value of food products in a natural way without adding any chemical preservatives. TFFIL is instrumental in providing Frozen Indian Ethnic Vegetables which are expertly selected for its tenderness and flavor are processed using latest freezing technique. These Frozen Products can hold their nutritional values for two years if stored at -18°C/0°F or below. In a way enhancing the life of Mother Nature’s nutritious gift and allowing mankind to enjoy the goodness of this gift the whole year round. TFFIL has set very high standards for its products and has brought a new look to Authentic Asian food Company.

Company Details: CIN Company Name Company Status RoC Registration Number Company Category Company Sub Category Class of Company Date of Incorporation Age of Company

U15440PN2004PLC020075 TAJ FROZEN FOODS INDIA LIMITED Active RoC-Pune 20075 Company limited by Shares Non-govt company Public 28 December 2004 15 years, 8 month, 0 days

Objectives of Organization: Long Term Objectives: * Expanding market by providing more nutritious products that delight customers. * Diversify frozen food products.

Mid-term Objectives: * Ensure the supply of frozen food in high quality * Ensure frozen food manufacturing carried out in accordance with standards set.

Short Term Objectives: * Ensure the quality of frozen food produced meet and comply with legal nutritional India. * Provide food frozen at an affordable rate * Ensure profit target achieved.

Organization Structure: The organization structure can be divided into three separate parts: 1 The owners, i.e. the member societies 2 The representatives of the owners, i.e. the board of directors 3 The servants, i.e. the management Similar structure is present in the owner societies internally. They have 9 to 11 directors Who have one elected chairman and one elected vice chairman. Any society can become member of Taj Frozen Foods India Ltd if it fulfills the following conditions. - It has 51 people as its member and they must be from different family - It gives 10 rupees per person as share capital - Have to be from independent revenue village

ORGANIZATIONAL STRUCTURE: -

OWNERS (Members Societies)

Representative owners (Board of Directors)

Management

Vision of Organization:   

To provide healthy, fresh and non-fat foods to valuable customers and to be No.1 frozen food Brand. We will provide best quality products and services and non-fat food, attractive and superlative ambience to our customers We will offer delicious and healthy combination of non-fat frozen foods with dazzling varieties of fresh toppings

Mission of Organization: 

Became a frozen food manufacturer in India.

  

To provide frozen food to the population in India Provide a high satisfaction to customers of various terms Generating profits and higher returns to owners.

Management profile of Organization: -

Name

Designation

MANDAR MUKUND HUNDEKAR

Director

UTTAM SHIVRAM ZAGADE

Director

AJAY RATNAKAR PALKAR

Director

PRADEEPTO KUMAR BISWAS

Director

SWATI AJAY PALKAR

Director

Other Companies Associated with-

Company

Designation

SHIV RAMA MOTELS PRIVATE LIMITED

Director

ARCTIC AGRO FOODS PRIVATE LIMITED

Director

TAJ FOOD PRODUCTS PRIVATE LIMITED

Director

Product Profile of Company: Taj Frozen foods India Ltd Jejuri provide large range of products, It has main five categories IQF Vegetables, Fruits and Herbs, Snacks and Curried Veg, Dairy Products, Parathas and roti's, and in all of these there is variety of Products Provided to customers. The concept of marketing starts with buying and selling the products the term marketing is defined by the different ways. But overall, it does mean to the rate of affordable to the customers.

A. IQF Vegetables: Arvi (Colacassia),Avial Veg. Mix,Bhindi (Cut) Okra, Bhindi (Whole) Baby Okra,Carrot,Cassava (Mogo) ,Manioc Cauliflower,Chauri (Cut) Long Beans, Choliya (Green Bengal Lentiles),Coconut Shredded, Drumsticks (Sagrada),Dudhi (Bottle Gourd), Dum Aloo (New Baby Potatoes) ,Eggplant, French Beans (Cut),Green Chili (Whole),Green Peas (Garden Peas),Guar (Cluster Beans),Kantola (Indian Gourd)

B. Fruits & Herbs: Alphonso Mango Pulp, Chickoo Slices, Chilies, Coriander, Crushed Garlic Cubes, Crushed Ginger Cubes, Curry Leaves, Custard Apple (Pulp), Ginger Cubes, Green Chili (Cubes), Green Jackfruit, Guava Pulp, Lemongrass, Mango Slices, Peeled Garlic, Strawberry, Totapuri Mango Pulp

C. Snacks & Curried Veg.: Aloo Mutter, Aloo Tikki, Amritsari Choley, Bhindi Masala, Dal Makhani, Dal Tadka, Dhokra, Khada Pav Bhaji Wrap, Veg Jalfrezi Wrap, Chole Paneer Wrap, Spinach Corn Wrap, Paneer Tikka Wrap, Karela Masala, Lilva Kachori, Makai Chivda, Moong Dal Kachori, Mutter Paneer, Palak Paneer, Patra / Patra Pakoda, Patra Rolls, Pav Bhaji

D. Dairy Products: Gulab jamun, Ras Malai, Paneer Cubes, Kulfi – Products, Sweets - Products

E. Parathas & Reties: Aloo Palak Paratha, Aloo Paratha, Chapatti, Garlic Naan, Gobi Paratha, Lachcha Paratha, Makai Ki Roti, Malabar Paratha, Mathiya, Methi Thepla, Mix Veg Paratha, Mooli Paratha, Paneer Tikka

Paratha, Plain Paratha, Puran Puree, Puree, Rumali Roti, Spring Onion Paratha, Tandoori Naan, Tortilla Fine Wheat

CHAPTER-4 Research Methodology

RESEARCH METHODOLOGY: -

PROBLEM OF STATEMENT: -

Organization are focusing on employee engagement as a promising strategy to increase retention and improve productivity (Lockwood,2007); however, there remains a surprising shortage of research on employee engagement in the academic literature (Macey & Schneider, 2008; Saks,2006). Macey and Schneider (2008) suggested that attention to employee engagement is only now moving from the practitioner to the academic literature. While human resource researchers and practitioners are being asked to play an increased role in the development of engagement-enhancing strategies, and employee engagement is being included in organizational strategic planning, little research about how to effectively develop employee engagement exists. The research supporting the possible importance of employee engagement is clear; yet, research about how to create employee engagement and what might be the outcomes of doing so is remarkably undeveloped. This knowledge gap has created a void of information to guide further research and practice aimed at facilitating employee engagement in organizations.

RESEARCH DESIGN: -

The research was design taking into account two levels. At the first level the focus was to design a questionnaire for the users of Taj Frozen Foods India Ltd. At the second level the users of Taj frozen were interviewed to understand their perception about Taj Frozen Foods Ltd. They were asked about their perception and expectation from Taj Frozen Foods. In short, the strategy was based on two major inferences that are perception and expectation of the users of Taj Frozen Foods Ltd So the research process in that employee engagement is an important consideration in improving quality of products and services.

DATA SOURCES: Researcher was collected the data for the research project from primary sources and secondary sources. Primary data are the data gathered for a specific purpose or for a specific research project and it is collected by the researcher. Secondary data are data that were collected for another purpose and already exist somewhere.

1. Primary Data Sources: Researcher has collected primary data through questionnaire. A well-structured questionnaire was used for the survey. The questionnaire was formed in such a way that it will be applicable for the users of Taj Frozen Foods. This survey also helped in understanding the expectation of users of Taj Frozen Foods from company.

Primary data required for the study was collected by using from following sources: A) Interview Method B) Through Questionnaire 2. Secondary Data Sources: The secondary is those which have already been collected by someone else and which have already passed through the statistical process. Secondary data required for the project was sources; from following sources: 1. Internet 2. Bo...