Apple Inc. Essay PDF

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APPLE INC. Globalization, MCC

This computer company began in the industry on the 20th century, it was not known because it began in California and just working by company’s orders. But the history of how this company grows is one of the most interesting because it was created by two colleges drop-outs friends that decided to work with computers. They began working with computers at night in the garage that was where they used to made their work, but after their succeed they began to work in many other product that developed the electronic world. Steve Jobs who is actually the chairman and CEO of the company and Steve Wozniak who is the co-founder founded the International American company, Apple Inc. in Cupertino, California on 1976. While Steve Jobs was in college he got a summer job with the company Hewlett Packard; better known as hp, in which he worked with Steve Wozniak. Then, Steve Jobs took a job as a technician in the company Atari that is a manufacture of video games. These jobs gave them more experience about electronics devices. These two colleges students had a huge passion for the electronics devices, so they dropped out college and decided to create their own company. When Steve Jobs was working at Atari he met Ronal Wayne, who drew the first Apple Logo and wrote the three men’s original partnership agreement, and also wrote the Apple I manual. On 1976 they began to sell the Apple I personal computer kit, which was hand-built by Steve Wozniak and it was just the basic features such as a keyboard, monitor, and case. The Apple I was market-priced at ($2,572 in 2011 dollars, adjusted for inflation), the company had its first order by the local computer store “Byte Shop” that placed an order of 50 Apple I but these founders had their first problem, they did not have enough money to buy the parts of the Apple I for make it. So, Jobs convince a local part supplier to give them the parts that they need and they will pay it in 30 days. There were two important happenings for the Apple Inc. on 1977, Ronal Wayne sold his part of the company to Jobs and Wozniak, and also the Apple II was introduced to the market. The Apple II

came with color graphics and used the floppy disk that makes it different from its major rivals, the TRS-80 and Commodore PET. So the VisiCalc create a business spreadsheet program exclusively to the Apple II that gave more reasons to buy it. Jobs and Wozniak realized that this will succeed, but they didn’t have the sufficient founds to create a large quantity so they decided to offer it to the producer of the CPU that the Apple II was using. Also, this year apple had their first ad agency, which was made it by Rob Janov and the logo he made is the one that the company still use. On 1978 Steve Jobs decided to sign an agreement with Xerox PARC consists of a visit to Xerox labs in exchange for a million dollars when Apple shares trading on the stock market. On December 12, 1980, Apple got into the stock market and just a few Apple employees owned company stock. Within minutes, the 4.6 million shares were sold at $22 per share, so now the Apple’s investment was $100 million. At the same time dozens of Apple employees became millionaires, which gives the global expansion of the company. Even though Apple II was being a succeed and it was still popular Jobs wanted to work faster on a new computer, because he knows that Apple II popularity will decrease and they want to be prepare and have the newest version of computer. So, the Apple III went to the market on 1980 but it had some technical problems and it was not as popular as the Apple II. Between 1981 and 1985, Jobs worked on the Apple Lisa and the first Macintosh. Apple Lisa was one with all the good characteristics to succeed after the failure of Apple III; these computers were created for companies’ purpose. While the Macintosh was a project started by Jef Raskin, that was to build a small computer, not expensive and easy to use, basically designed for the domestic market. Apple Lisa finally came in early 1983 and became the first personal computer with GUI and mouse, but even though its innovation Apple Lisa did not have the expected selling and this was mainly because its high price of $10,000. After the failures of Apple III and Apple Lisa, The Macintosh went to the market on January 24, 1984. They sold half a million units that year but then the sales were slowing down, which was producing panic in Apple Company. So they decided to combine the Lisa and Macintosh projects into one, making the Apple Lisa computer with a high resolution Macintosh. At the end of the 1984, the Macintosh was released to the public, followed by the LaserWriter that was a printer. The Mac was

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particularly strong in this market due to its advanced graphic skills; these means were part of a perceptive graphical user interface. In 1985, it created a huge struggle between Steve Jobs and CEO John Sculley, who had been contracted by Jobs himself two years earlier. Jobs was not willing to receive orders by someone in the company that he founded. So, Sculley learned that Jobs had been trying to organize a coup and called a board meeting on April 10, 1985, in which, Apple's board was unanimous on the side of Sculley and Jobs was removed of his duties as manager. On October 23, 2001, Apple introduced the iPod, digital audio player. This device has evolved to include several models designed to meet the needs of different users. The iPod is the market leader in portable music players by a significant margin, with over 100 million units shipped as of April 9, 2007. Apple has partnered with Nike to introduce the Nike iPod Sport Kit allows runners to synchronize and monitor their runs with iTunes and the Nike website. Apple also has iTunes, which is a program do actualize the iPods and to download original and legal music, videos, movies, TV programs, and applications for it. The Conference & Expo in January 2007, Steve Jobs revealed the long expected iPhone, a convergence of Internet-enabled iPod and smartphone. In the 2007 Macworld conference, Jobs gave a demonstration of Apple TV (formerly known as iTV12); a video device intended to connect the iTunes content sales with HDTVs. The device connects to the user's TV and syncs, either via Wi-Fi or wired network, with the iTunes library on a computer, where it emits the information flow. The iPad is a new class of device developed by Apple Inc. announced on January 27, 2010; it’s in a category between a smartphone and a laptop. The functions of the iPads are similar to other portable devices like the ones for the iPhone or iPod touch, but the screen is bigger and the hardware is more powerful, it runs on an adapted version of the iPhone operating system (IOS), With a redesigned user interface to take advantage of the larger size of the device and the ability to use the service iBookstore Apple iBooks to the application (software for reading electronic books). Apple also offers a wide range of professional software titles. Their range of server software includes the operating system Mac OS X Server. Apple was one of several highly successful companies founded in 1970. It was

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one of the pioneers in the casual boss, a manager who no longer wears a jacket and tie. Other successful businesses similar to the cultural aspects of the same period are Southwest Airlines and Microsoft. Steve Jobs often walked around the office barefoot even after Apple belonged to the Fortune 500 ranking. This feature has become a stamp of the company trying to differentiate themselves from competitors. The company has grown and has been addressed by a number of chief executives, each with its own idea of what Apple should be, some original character, but Apple still has a reputation for fostering individuality and excellence. To recognize the best of its employees, Apple created the scholarship program. Members of the Apple Fellows are those who have made extraordinary technical or leadership contributions to personal computing, while in the company Apple grants to date have been granted a few individuals including Bill Atkinson, Steve Capps, Rod Holt Alan Kay, Guy Kawasaki, Al Alcorn, Don Norman and Steve Wozniak

According to surveys by JD Power, Apple has the highest brand and repurchases loyalty of any manufacturer of hardware and software components. While this brand loyalty is considered unusual for any type of product. Mac users will gather at the Apple Expo and Macworld in San Francisco, shows where Apple introduces new products each year to the industry and the public. Mac developers in turn gather at the annual Apple Worldwide, the Developers Conference. The opening of Apple Stores can take thousands of people from their homes, with groups of people waiting in front for days before the opening. The first Apple logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. However, the first design was not liked by a lot of people at Apple, so a redesign was commissioned Rob Janoff, who presented a variety of monochromatic logos based on the same block. Liked the concept, but Jobs insisted that the logo include rainbow colors to highlight the humanization of the company and the image quality of the Mac. In late April 2009, Apple reported a net profit of U.S. $1200 million that is 15%

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higher than the same period last year as there were strong sales of the iPhone and the iPod. In January 2010 presented to the public the iPad, a new class of device. It was announced that Apple has sold since 2001 more than 250 million iPods

In conclusion, Apple was one of several highly successful companies founded in 1970. The company has grown and has been directed by many chief executives, each one with its own idea of what Apple should be, some more original than others, but Apple still has a reputation of individuality and excellence.

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Bibliography

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http://www.thescreamonline.com/technology/applehistory/applehistory.ht ml

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http://www.fundinguniverse.com/company-histories/Apple-Computer-IncCompany-History.html

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http://www.youtube.com/watch?v=59jFJeBdwjc

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http://www.theapplemuseum.com/

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http://en.wikipedia.org/wiki/Apple_Inc.#1976.E2.80.931980:_The_early_ye ars

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http://www.youtube.com/watch?v=emaXXqXPhqA&feature=related (Video)

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http://blogalize.typepad.com/micro/apple/

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http://www.oppapers.com/essays/Internal-External-Factors-AppleComputers/115489

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