Areas of Consideration Case Analysis for Marketing PDF

Preview

Summary

Details about areas of consideration for marketing. Applicable to case analysis. This describes...

Description

Areas of Consideration Pros Cathy can consider expanding Through

the

her business by getting another method,

Cathy

slot,

and

operate

while

Cons pre-order The sales from will

still the pre-order may

the establish and maintain the not be enough to

canteen is still closed during the loyalty of her customers even cover up from the 'academic year-end. She can after a few months of not expenses paid for consider

accepting

pre-orders operating the busines

the

rent

of

2

from the faculty, staff and other

spaces, or even

employees

one space on the

Through

in

this,

the she

school. can

gain

income and use a portion of it to

commercial complex

pay the rent for the months when she is not allowed to open in the university

Cathy can consider expanding her business by getting another slot, and operate while the canteen is still closed during the 'academic year-end. She can consider acc



Cathy can consider expanding her business by getting another slot, and operate while the canteen is still closed during the 'academic year-end. She can consider accepting pre-orders from the faculty, staff and other employees in the school. She can also increase the mark-up of her canteen products to cover up expenses. In terms of the

products offered, Cathy can add another set of menu in order to attract more customers. Another set of menus may include complementary products such as snacks and cold drinks. 

Through this, she can gain income and use a portion of it to pay the rent for the months when she is not allowed to open in the university (pros)



Cathy can consider not expanding her business on commercial complex to avoid further loss due to to the school’s regulation disallowing businesses to continue operations, while still paying the rent after the academic year ends. She can also wait after a year, after the first batch of Senior High will become college, before acquiring an additional position on the commercial complex.



Cathy must first focus on her current canteens and expansion of those. Since Cathy has 3 canteens all over the school, and assuming that the school has a wide area by catering all primary, secondary except Senior High School and college, Cathy can add another slot of canteen on other buildings of the university to establish customer familiarity, gain more profit, serve a wider range of customers, and to penetrate the market of canteen on the university. Moreover, Assuming that there is a close

competition between Cathy’s canteen and her other competitors, especially, she can obtain a competitive advantage through innovative marketing strategies such as Buy-one-take-one, Free 50 lunches during University Day, free complementa such as Juice, or cheap baked goods. As handy as it may, but, getting as much contact as you can to your customers is essential to obtain a desirable market.

Cathy...