Assignment-3B Group-100-1 PDF

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Warning: TT: undefined function: 32University of Technology SydneyEntrepreneurship and CommercializationPLAFREE BUSINESS PLAN100% Plastic Free Bubble Tea ShopContents1 Contact details .............................................................. Error! Bookmark not defined. Foreword...................

Description

PLAFREE BUSINESS PLAN 100% Plastic Free Bubble Tea Shop

University of Technology Sydney Entrepreneurship and Commercialization

Contents 1.

2.

3.

4.

5.

6.

Foreword............................................................................................................................. 4 1.1

Contact details .............................................................. Error! Bookmark not defined.

1.2

Author of Plan ............................................................... Error! Bookmark not defined.

1.3

Version Control ............................................................................................................ 4

Executive summary ............................................................................................................. 4 2.1

Environment issues...................................................................................................... 4

2.2

Our company ............................................................................................................... 4

2.3

Our mission.................................................................................................................. 5

2.4

Our vision .................................................................................................................... 5

2.5

Product or services ...................................................................................................... 5

2.6

Market.......................................................................................................................... 5

2.7

Competitive Advantages .............................................................................................. 5

2.8

Capabilities .................................................................................................................. 6

2.9

Objective...................................................................................................................... 6

2.10

Strategy ....................................................................................................................... 6

2.11

Our management team ................................................................................................ 7

Product and Services .......................................................................................................... 7 3.1

Description................................................................................................................... 7

3.2

Typologies ................................................................................................................... 8

3.3

Life cycle...................................................................................................................... 8

3.4

Product adoption.......................................................................................................... 9

Market Analysis................................................................................................................... 9 4.1

Market size .................................................................................................................. 9

4.2

Market trend................................................................................................................. 9

4.3

Market analysis ............................................................................................................ 9

4.4

Distribution channel ..................................................................................................... 9

Environment Analysis – SLEPT (Need research) ................................................................ 9 5.1

Social Factor ................................................................................................................ 9

5.2

Legal and Political Factor ............................................................................................10

5.3

Economic Factor .........................................................................................................10

5.4

Technological Factor ...................................................................................................10

Competitive Analysis ..........................................................................................................10 6.1

Competitive Advantages .............................................................................................10

6.2

Suppliers.....................................................................................................................10

6.3

Customer ....................................................................................................................11

6.4

Competitors (More analysis) .......................................................................................12

7.

6.4.1

Overall .................................................................................................................12

6.4.2

Comfortable atmosphere .....................................................................................12

6.4.3

Menus ..................................................................................................................12

6.4.4

Price ....................................................................................................................12

6.4.5

Easy to go............................................................................................................12

6.4.6

Drink quality and services ....................................................................................12

6.4.7

Available parking .................................................................................................13

SWOT Analysis (Explanation and research) ......................................................................13 7.1

Strength ......................................................................................................................13

7.2

Weak ..........................................................................................................................13

7.3

Opportunity .................................................................................................................13

7.4

Threat .........................................................................................................................13

8.

Risk Analysis (find risk and try to solve it) ..........................................................................13

9.

Marketing plan ...................................................................................................................13

9.1

Product or services .........................................................................................................13 9.1.1.1

Key performance Indicators (KPIs) ...................................................................13

9.1.1.2

Product ranges .................................................................................................14

9.1.1.3

Product development stage ..............................................................................14

9.1.1.4

Product innovation............................................................................................14

9.1.1.5

Intellectual Property ..........................................................................................15

9.1.1.6

Standardization of product................................................................................15

9.1.1.7

Insurance .........................................................................................................15

9.1.1.8

Packaging ........................................................................................................15

9.1.1.9

Action plan .......................................................................................................16

9.2

Pricing ............................................................................................................................16 9.2.1.1

Key Performance Indicators (KPIs) ..................................................................16

9.2.1.2

Competitors pricing ..........................................................................................16

9.2.1.3

Pricing control ..................................................................................................16

9.2.1.4

Action plan .......................................................................................................17

9.3

Distribution and Sale ...................................................................................................17

9.3.1.1

Key Performance Indicators (KPIs) ..................................................................17

9.3.1.2

Distribution channel..........................................................................................18

9.3.1.3

Sale pipeline.....................................................................................................19

9.3.1.4

Purchase process.............................................................................................19

9.3.1.5

Sale support .....................................................................................................19

9.3.1.6

Locations ..........................................................................................................19

9.3.1.7

System .............................................................................................................20

9.4

Promotion ...................................................................................................................20

9.4.1.1

Key Performance Indicators (KPIs) ..................................................................20

9.4.1.2

Promotion strategy ...........................................................................................20

9.4.1.3

Telecommunication ..........................................................................................20

9.4.1.4

Media ...............................................................................................................21

With present communication technology, PlaFree can now more easily achieve prospective clients through internet techniques such as blogs and social media where the brand awareness of our company could be raised. Our business is not only preparing to achieve national clients; we are also preparing to achieve global clients in the future by closing shops in other nations rather than Australia when income has reached a stage where it yields enormous profit. But for now, the main aim of Ingenious Company is to reach prospective national customers using the previous technique: ...........................................21 9.4.1.5

Action plan .......................................................................................................21

10.

Operation plan................................................................................................................21

11.

Financial plan .................................................................................................................21

12.

Personal plan .................................................................................................................21

1. Foreword 1.1 Version Control Version No. 1 2 3 4

Version Date

Details

09/08/2019 16/08/2019 23/08/2019 30/08/2019

Pre-draft notes Cover and Executive Summary Product or Services and Market Analysis Environment, Competitive and Risk Analysis

2. Executive summary 2.1 Environment issues 2.2

Our company

PlaFree is a daily beverage shop which originally use organic material including cups, straws and especially, 100% plastic free. The company was founded by Khoa Le, Duy Bui, and Phuc Nguyen, who is responsible for the day-to-day work of the company. Although our background is engineering, we are all share the same passion to build our own business as well as the desiring to bring the best experiences when the customers come to visit our shop. PlaFree is a 100% plastic free beverage company that has been set up to create profit as well as compete positively with its rivals; however, to accomplish this, we must guarantee that we get our business structure correct, as this will go a long way in determining whether or not we are going to accomplish our goals. Our company is a Boba tea shop dealing with all kinds of beverage, from smelly cup of coffee to sweet Boba cup with delicious toppings. In general, we are going to sell our bubble tea as a ready-to-drink beverage item goes with fast decomposes cup and bamboo straw. Our bubble tea will be an extraordinary replacement for traditional tea and still give our different customers the best of experience.

2.3

Our mission

As a team, with all of our effort and dedication, we have created various amounts of good products with the desire to change the drinking habit of young people and contribute our self to the environmental protection.

2.4

Our vision

That starts with being transparent, beyond what you'd hope for normal companies. That also means that we're dare to try new things. In order to attain our goal, we will always ensure that we monitor and communicate honestly and transparently with our clients on of all products.

2.5

Product or services

Instead of merely providing products or providing business services, we decided to combine those two types, providing both products (beverage, coffee, souvenir cups, etc.) and services (online shipping, daily delivery,…) so we can make the most out of our store and our company.

2.6

Market

The 2017-23 worldwide bubble tea market was estimated to be at $1,950 million in 2016 and is expected to achieve $3,214 million by 2023, increasing at CAGR of 7.40 million from 2017 to 2023, according to a new study released by Allied Market Research, which has the headline "The Basic Ingredients, Flavors and Component: Global Opportunity Analysis and Industry Forecast." More than 42 per cent of the worldwide bubble tea industry was represented in 2016 by the black bubble tea segment. In addition, the bubble tea industry will grow enormously and by the end of 2025 will reach some USD 10976 million, with a CAGR of some 9,3% in the forecast era.

2.7

Competitive Advantages

In Sydney, we can see that there are a lot of places which sale Asia’s most favorite drink, boba tea, but there haven’t any competitor use zero-waste boba shop model like us. We use that market gap as our advantage and become the first one to fill that missing piece. We also putting our best effort in our product in order to bring the unique product experience like no others.

2.8

Capabilities Chart Title Finance

Personel

Operation

Marketing

-3

-2

-1

0 Weak

2.9

1 Moderate

2

3

4

Strong

Objective

Marketing Increase the market share Create website

Operations Focus on marketing

Personnel Plan marketing idea

Financial

Using website editor at the beginning

Manufacture cups and straws

Offer money from investor

Learn programming or hire website developer Plan to build a factory

Using 1 year free domain of website editor Check sale budget annually to start this idea in 2-3 business year

Personnel Donation for protect – environment organization Sell aluminum cups and straws

Financial

2.10 Strategy Marketing Create ecoenvironment campaign Reuse cups and straws Available Seating

Operations Promote on website

Discount for customer using their cups and straws Build a large store which has many

Analysis the customer needs to

Buy aluminum cups

places for seating, reading books. Decorate shop and open music

have most popular books and songs

2.11 Our management team In order to achieve all of the requirement above, we therefore aim to get skilled and experienced employees to know our company carefully and to have the experience to assist us attain our goals and aims. Our employees are also responsible for understanding and efficiently communicating our key values and values to others and reduced management fee. Below is the business structure that we intend to build at our company • • • • • • • • •

Chief Executive Officer Quality Assurance manager Human Resources and Admin Manager Purchasing Manager Accountant/Cashier Inventory Manager Store Manager Marketing and Sales Team Customer Service Executives

3. Product and Services 3.1

Description

What is Bubble Tea? What is Bubble Tea? It usually consists of a mixture of tea, milk, sugar and giant black tapioca. This "bubble" refers to the foam that shakes the newly brushed icecooked tea. There's a drink that's fun to eat, finally! Take advantage of the fashionable coffee drinks and give way to the new drinks that happen now, especially in populations in Asia. In the past years or so, Bubble Tea has gained popularity across the globe beyond its roots in the mostly Asian suburbs. Especially popular among young adults, other people accept this drink craze in larger cities now. The tapioca pearl is the only ingredient in Bubble Tea. They have a consistency like rubber sweet (soft and chewy) about the size of pearls or small marbles. They tend to remain near the glass bottom being heavier than the drink. Due to the fact that we are a plastic free beverage company, we have to remain our business without using any non-re-useable items. All of the materials inside the shop must be environment friendly and reusable. Besides, customers can also bring their own cups to store their own drinks and get some discount. The purpose of our shop is not only to create income but to ensure that we always have a good edge. We also do not plan to sell bubble tea alone because we plan to supply bubble Tea products as well as services in compliance with bubble tea and any other company in

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