Assignmentmarriott 3 - Sunil Kumar PDF

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ASSIGNMENTMARRIOTT INTERNATIONAL ANNUAL REPORTAISHWARYA SHARMA8630163BUS8510 SECADATE : APRIL,3, In the accommodation industry, merger and acquisition(M&A) are rolling out numerous improvements in the lodging business. As of late in 2016, we have seen two of the most popular hotels joining t...

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ASSIGNMENT #3 MARRIOTT INTERNATIONAL ANNUAL REPORT AISHWARYA SHARMA 8630163 BUS8510 SEC 7 A.Rajabalee DATE : APRIL,3,2020

In the accommodation industry, merger and acquisition(M&A) are rolling out numerous improvements in the lodging business. As of late in 2016, we have seen two of the most popular hotels joining to frame one lodging organization. According to a 2016 CNBC report, more than 30 hotel brands were owned by the Marriott under its umbrella, making them the world's largest hotel chain with and 1,1 million rooms , over 5,800 properties in 110 countries, for competitors it’s a good competition

(Marriott buys Starwood, becoming world’s largest hotel chain, 2016)

Counting the Hilton overall it includes more than 773,000 rooms and 766,000 in IHG lodging gathering. The acquirement of Worldwide, made Marriott universal unite the beginning words brands like, W, St Regis, Sheraton and, Ritz Carlton, Marriott, and yard properties The purchase of hotel Starwood which lodge has caused the hotel that showed before rivals in a good place. for example, main rival in the hotel industry are the eclipse of intercontinental hotel like Marriot group industry and the hotel like Hilton nationwide. This has given it the opportunity to provide a lot of options when it reached to the customer requirements. The annual report of Marriot International report showed that this merge is welcomed by number of customers around the world and are actively showed interest in getting the membership newly integrated

organisation. All person must expect the associated company to perform better and provide more services

The company has seen success in development and business processes, which has helped it draw number of customers. That translates with the business income and, from a global perspective, generally help in meeting the standards of the customers as well as their expectations.

Marriott World, Inc. acquiring Starwood Hotel has been a crucial logical and strategic investment because it was one of the favourite guests of the Starwood. In the

industry sales and franchising had grown and increasing. At that moment I think this is Marriott's first and strongest acquisition that has helped it since 2016. Customers had an easy time converting and adjusting membership. This was a fun and nicew experience when the number of hotel like Marriot and Starwood programmes connected the accounts, including silver, gold, platinum Memebers. which enhanced referrals the customers to their friends questioned keeping their membership at the hotel Starwood. Because each aspect of service, Marketing policy, and number of brands were found locally in the very newly established organisation. (MARRIOTT, 2019) As every other chain of hotel, Marriott has less individual owners of the hotel but number of members active all over the world in franchising and running their brands. This can be clarifying from the yearly report Marriott International, Inc. 2018, that an enhanced management structure has been in place for the organisation to function around the world, and this factors the need for proactive management in order to accomplish this company profit. (MARRIOTT, 2018)

I assume that Starwood's acquisition has given Marriott many leverages through the integration of the travel industry; it has tried to house the employees for giant chains. The hosting field is considered to be the pioneer in giving the best services to the upcoming members to the hotels. Marriott International is the world's largest chain of hotel with a lot of profits coming from different individuals around the world. Higher sales and profits would contribute to changes in business efficiency, making the industry more competitive. Annual report depicts since acquiring Starwood the Marriott International, Inc has inclined the numbers of the members and the guests as opposed to previous years .( Ma r r i o t t

I n t e r n a t i o n a l , I n c . 2 0 1 8An n u a l Re p o r t 2 0 1 9 )Marriot even had the power of the Priceline and Expedia as well. These are the online companies that hotel use to advertise a commission for its rooms. It's a secure and the best company, the Marriott International will persuade their room marketing agencies to sign new contracts to boost their advertising on the global market. Marriott has made their name and done so well which is clearly seen that it has stable asset light sector by which it operates several other hotels. Hotel Marriott has been involved in the property management contracts and in the sale of properties. This has been the source of the income and helps the stakeholders and businessmen and administration of Marriott International, Inc. It is indicated from the report of Marriott International, Inc. 2018 that the number of total brands is expected to increase. According to the recent report we have more than 30 brands of both the firms, given their disparities in results, helps in believing that it will survive the merger. One of the strongest moves and ethical improvements in the hotel industry that have occurred was due to acquisition and merger with Starwood hotel. It is one of the ideas aimed at developing the business and perform to the near competitors to show that it has a stronger contribution in the international market This is entrancing the take note of that this organization having nearly around a 7 % share in the global market. From the above examination of the Marriott International, Inc. 2018 yearly report I noticed i.e. lodging is altogether changes its method for tasks, programs and to sort of the servicing it was giving an opportunities to their customers it has established an aggressive and business strategy to buy Starwood in order to reach out all the customers. MARRIOTT, 2018

REFERENCES

Marriott international Report 2018 retrieved on April,3,2020 from,https://news.marriott.com/news/2018/11/05/marriott-internationalreports-third-quarter-2018-results Hotel management,J.Fox(2019) retrieved on April,3,2020 from:https://www.hotelmanagement.net/own/mixed-bag-for-marriott-s-q1 Marriott International inc. (2019) retrieved on April,3,2020 from: https://ycharts.com/companies/MAR/gross_profit_margin Marriott International, Inc. 2018 Annual Report (2019) retrieved on April 3,2020 from :http://media.corporateir.net/media_files/IROL/10/108017/marriottAR18/download.html Marriott program retrieved on April,3,2020 from https://www.nerdwallet.com/blog/reward-program-reviews/marriottpoints/...