BA 370 Chapter 4 Quiz PDF

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Chapter 4 Quiz Stukent ...

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BA 370: Chapter 4 Quiz 1. True or False: A great product comes from having good differentiation a. True 2. Which one of these is NOT an example of a common positioning error? a. Mixed positioning 3. What is a positioning statement? a. A succinct expression of a product’s market position 4. True or False: One of the biggest mistakes a brand can make is having a product positioning that is inconsistent with the brand’s positioning a. True 5. One of the mistakes marketers can make is positioning product around features or technical aspects of products, rather than positioning around the __ products create a. Value 6. What do brands gain when they position their products well? a. Both sustainable advantage and competitive advantage 7. Positioning is ___. a. A strategy for defining and portraying brands/products in ways that cause ideal customers to perceive them as the best solutions for their needs 8. Which tool is useful when trying to visualize how the product is positioned compared to competitors? a. Matrix 9. What is the most important thing a marketer can do to ensure success of product? a. Position it well 10. ___ positioning occurs when the way a product is positioned touts benefits that are simply not believable or too good to be true. a. Doubtful...