Bliss Point POB Lab - lab notes- boehm PDF

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lab notes- boehm...

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Bliss Point POB Lab 

The content at which a consumer experiences the maximum amount of enjoyment of a product

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Heavily researched in food industry

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Why?

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The bliss point for adults and children is different

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Children more sensitive to strong, bitter flavors

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How do you think they differ when it comes to sugar? - children enjoy it more

Proprioception  The bodies ability to sense where all your body parts are relative to each other and objects in your environment  Receptors in our muscles help inform us where we are  Our vision is champion among senses and can overcome othersincluding proprioception Blind Spot  Every person has spot in their visual field where they are completely blind  There are no photoreceptors at the point where the optic nerves meet the retina  We don’t notice this blind spot?- our brains fill in the blanks  Optic disc is your blind spot Opponent Process Theory  The photoreceptors in our eyes adapt to color rapidly

 When the image disappears there is a rebound effect where the signal for these colors are weaker, producing the after image  Cone is photo color receptor  Rods are black and white  Fovea- where most cones are  Photoreceptors are linked together to form apposing color pairs  Blue/yellow  Red/green  Activation of one color in a pair inhibits the other Gestalt Psych  How do we make sense of objects  Parsing-seperating an objects parts and linking those parts together  5 principals on how we perceive objects  proximity-lumping things together  good continuation-seeing everything as a whole  closure-form mental lines  simplicity  similarity-rows Taste and flavor  4-6 taste qualities  flavor and taste are different things  taste is activiation of gustory system and tatse receptors  flavor is sensual experience that combines  top down processing influences our perceptions- occurs when our perceptions are influenced by info we already have  our expecations influence our perceptions

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 heavily influenced by vision and olfaction

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