Title | Business-model-canvas |
---|---|
Author | Seth Kerzner |
Course | Management in the New Economy |
Institution | University of Ottawa |
Pages | 2 |
File Size | 87.9 KB |
File Type | |
Total Downloads | 23 |
Total Views | 143 |
Download Business-model-canvas PDF
Business Model Canvas: Key Partners: -
Franchisees Food and beverage suppliers Adverising agency Restaurant architects and builders
Tim Hortons
Key Activities: -
Food and beverage production, quality control, and supply chain manaagement Good customer service Marketing and advertising Distribution services and warehousing Administrative operations Restaurant devlopment and maintenace Corporate social responsibility
Value Propositions: -
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Key Resources: -
Tim Hortons brand and patents Signature food and beverage recipes Existing company capital and consumer data In-store employees Human resources and administrative staff Food and beverage distibution channels/production facitities Cooking equipment/utensils
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“Always Fresh” food and beverages Quick and friendly service Reasonably inexpensive food and beverage options (great value) Quality service Quality food and beverage options
Cost Structure: Fixed Costs: Variable Costs: - Real estate costs - Costs for food and beverage supplies - Utilities and equipment - Labour costs - Insurance fees - Marketing costs
Customer Relationships: -
In-person and/or digital experience (in-store or smartphone app) Quick and friendly service Innovative and hot/fresh food and beverages Convenience Tims Rewards program Community initiatives (e.g., Camp Days)
Customer Segments: -
Young adults Middle-aged adults Teenagers Seniors
Channels: -
Restaurants Social media Tim Hortons Smartphone App Word of mouth Online advertising Traditional advertising outlets (i.e., print, TV, and billboards)
Revenue Streams: -
Precentage of restaurant food and beverage sales (differs based on location and circumstance) Franchise fees and levies...