Campbell Soup Case - It involves a case PDF

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Jack Brodsky MKT 340 Campbell’s Soup Case 9/19/2020 1. The typical consumer is much more likely to be involved with Campbell’s adult food products as opposed to their baby food products. The target market for the baby food products is such as specific type of people that it’s sales cannot be a significant revenue source for the company. This is very different from the sales that most likely occur with the adult food products, the on-the-go snacks, various canned soups (both regular and chunky), the juices, smoothies and dressings, etc. Campbell’s adult food selection is far vaster than its baby food product selection, which can only mean that the typical consumer is much more likely to be involved in the adult food product. 2. One social influence that is reflected in Campbell Soup’s marketing activities is sales. It is evident by the way they have latched onto several different aspects of the “snacking” industry that they want to increase their overall sales. By expanding their products from not just soups, but to juices, smoothies, baby food, pretzels, chips, popcorn, etc., they have been able to increase their revenue to exceed $10 billion. Since Campbell Soup had been struggling with sales for some time, it seems as if they were definitely an influencer when brainstorming marketing ideas and buying decisions. Another social influence related to Campbell’s strategies is socialization. Campbell Soup’s wanted to be able to appeal to all types of customers. To achieve this, they branched out to different food products and they now offer products to people who want more than just soup. They offer baby food products, healthier choices like salads and other various vegetables, and most importantly, they realized how big of a market there was in on-the-go snacking foods. They now feel like that have reached a larger variety of people in society, enlarging their target market for future sources of revenue. 3. One psychological influence that is being addressed by the Campbell’s marketing team is social status. Campbell’s marketing team decided that it’d be a beneficial decision to try and market their product to a higher end customer. By introducing premium, ready-toheat, glass bowl soups, with packaging designed to reflect upscale positioning, they are clearly trying to develop a “higher class” status to their products because most of their products are not targeted towards the wealthier part of society....