CASE- Study - Brief history and timeline of the Nokia company, it\'s background and how it PDF

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Brief history and timeline of the Nokia company, it's background and how it went out to the market, challenges and conflicts they faced due to globalization and an assessment of the study....

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CASE STUDY: Nokia Connecting People

Submitted to: Mr. Erwin Racasa Submitted by: Queennie Igcalinos

CASE STUDY: NOKIA

TIMELINE/ BRIEF HISTORY OF THE COMPANY: Nokia, which started as a paper production plant and rose to become the world leader in mobile phones, has had a turbulent few years as it battles to produce and iPhone-killer and take on Apple and Samsung in the smartphone arena. After taking the reins in 2011 chief executive Stephen Elop signed a deal with Microsoft, saying Nokia would base its flagship smartphones on the company's Windows mobileoperating system. Since then, Nokia has moved closer and closer to Microsoft, culminating in today's news that Microsoft will buy Nokia's mobile phone businessfor €5.44 billion (£4.61bn). Here are some of the key turning points in Nokia's history: 1963: In its first attempt to enter the telecommunications market, Nokia makes radio telephones for army and emergency responders. 1982: Nokia introduces its first car phone, the Mobira Senator. 1992: Nokia decides to focus entirely on mobile phones and network infrastructure, setting a course to gradually exit its rubber, cable and consumer-electronics businesses. The company offers its first digital handheld phone for GSM, which in 1987 became the European standard for digital mobile technology. 1994: Nokia introduces the 2110, the first of the company's mobile phones to carry its signature ringtone, which was later made famous by Dom Joly's Trigger Happy TV antics. 1998: Nokia becomes the world's largest mobile phone manufacturer - a position it will hold for the next 14 consecutive years.

1999: Nokia releases the 3210, one of the most popular and successful phones in history, selling 160 million units. It is succeeded the following year by the 3310, which has since received arguably the biggest cult status of a mobile phone, and is still widely acclaimed today. 2002: Nokia rolls out its first 3G phone, the Nokia 6650, enabling users to browse the web. 2003: Nokia launches its Nokia 1100 handset. With over 200 million units shipped, it was the best-selling mobile phone of all time and the world's top-selling consumer electronics product. 2005: Nokia introduces its N-series smartphones, allowing users to listen to music, take pictures, play games, and access the internet from their phone. The first three phones of the series are the N70, N90, and N91. Nokia celebrates selling 1 billion mobile phones worldwide. 2006: Olli-Pekka Kallasvuo becomes president and CEO of Nokia. 2007: Nokia credited as 5th most valued brand in the world. Apple enters the smartphone market with the iPhone, posing a threat to Nokia's dominance. 2009: Nokia posts its first quarterly loss in more than a decade – a year after handset maker HTC releases the HTC Dream, the first phone using Google’s Android operating system. Nearly 60 per cent of smartphones today are powered by Android. 2010: Struggling to keep up with the iPhone and Android devices, Nokia hires former Microsoft executive Stephen Elop as chief executive. 2011: Elop announces a strategic partnership with Microsoft, saying Nokia will base its flagship smartphones on the company's Windows mobile-operating system and move away from its own Symbian system. Nokia launches the Lumia 800, its first Windows phone targeting the high-end of the smartphone marketplace. 2012: Samsung overtakes Nokia as the world's largest maker of mobile phones. Nokia issues its third profit-warning in a little over a year and says it will cut another 10,000 jobs in its mobile division by the end of 2013. Observers question whether it will be enough....