CBBE Pyramid - ENJOY THESE NOTES BEVAUSE I PASSED AND YOU WELL TOO THANKS PDF

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ENJOY THESE NOTES BEVAUSE I PASSED AND YOU WELL TOO THANKS...

Description

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Regular and repeat purchases. High resonance, high patronage & high customer loyalty. High engagement with new products or launches. Most chosen fast-food restaurant. Memorable tag line ‘I’m Mclovin it’. Their mascot: Ronald McDonald. Noticed by their yellow ‘M’ logo.

People agree that McDonalds offer good quality for a reasonable price. Consistency in service.

Majority of consumers visit McDonalds for the many perks; offers free Wi-Fi, some stores open 24/7 or till early and late hours, and different Drive-Thru locations. Widely spread across various locations internationally. People choose McDonalds for a quick bite.

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Sense of friendliness and delight. Family-friendly community. Offer value for time and money, as food is delivered in a speedy manner and is affordable.

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Has a large consumer target market as they cater to all age groups. Depicted as fun, convenient, and easily accessible.

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People think of McDonalds when they want to eat something tasty, fast, and easy. High brand salience, high brand recognition & awareness. Most popular internationally recognised fast-food chain.

Salience: McDonalds is a fast-food restaurant with more than 35,000 restaurants in over 100 countries. Founded in 1952, McDonalds are known for their hamburgers, specifically ‘Big Macs’. The brand identity of the fast-food chain is they provide high quality food, with a quick service at an affordable price. Their memorable slogan “I’m McLovin it” is internationally recognised, following red and yellow as their primary colours in the logo design. The synergy of the colours creates a brand awareness that identifies as family, joy, comfort, and community. Ronald McDonald is used as the clown mascot which represents the Ronald McDonald House Charity, dedicated to improving the health and wellbeing of children. McDonalds are continuously recognised through their innovation of newly developed food items whilst keeping a high quality of their much-loved food items. Performance: McDonalds main performance are convenience and offering a variety of food options to cater to different age groups e.g. McCafe, McHappy meal and McFamily boxes. McDonalds have a consumer rating of 3.8/5 from 1628 ratings, indicating that customers are generally satisfied with the service received (Top 1,628 McDonalds Reviews, 2021). With the globalisation of McDonalds, they have embraced different cultures whilst remaining strong enough to be identifiable. In saying that, whichever country you visit a McDonald’s you’re guaranteed the same quality, experience, and food. Imagery: The vibrant red and yellow in the logo is recognisable among consumers. McDonalds visual designs and content creation use the unique shade of red and yellow to ensure that consumers are aware of McDonalds as a brand and its logo. McDonalds mission statement of ‘To make delicious feel-good moments easy for everyone’ appeals to all demographics. McDonalds aims to be portrayed as convenient, fun, and efficient (Our Mission and Values, 2021). Judgements:

McDonalds ranked 157th in Fortune 500 - an annual ranking of the most successful largest companies and being so, it depicts the credibility of McDonald’s being a commonly chosen fast-food chain loved by many (Fortune 500, 2021). McDonalds was also ranked 1st in the top 50 by Rank - The top quick-serve and fast-casual brands (Top 50 Sorted by Rank, 2021). McDonalds have distinctively placed themselves on the minds of their consumers and markets by remaining reliable and up-to-date. Feelings: McDonalds advocates the feeling of feel-good. This is inferred by the quality of their service and fulfilment of meeting the consumers needs. In the promotions realised by McDonalds, content shared spreads the message of excitement and attraction which is largely promoted through their social media campaigns such as #TheSaweetieMeal and #BTSmeal which is the newly realised McDonald promotions. Customers get the joy of delight knowing that within minutes of placing their order they will be enjoying their promotional meal.

Resonance: McDonalds connects with their customers through their social media platforms where they post their newest promotions and updates. They are continually coming up with new or limited promotions to entice customers to choose to dine with them. McDonalds are consistently maintaining a relationship with their consumers and the consumers remain loyal through their loyalty packages on the ‘MyMaccas’ app which offers benefits such as purchase discounts and exclusive offers. This strategy creates a high brand resonance. Reference Consumer Affairs, 2021, Top 1,628 McDonalds Reviews, Consumer Affairs, viewed 17 August 2021, . Corporate McDonalds, 2021, Our Mission and Values, McDonalds, viewed 17 August 2021, . Fortune, 2021, McDonald's 2021 Fortune 500, Fortune 500, viewed 17 August 2021, .

QSR magazine, 2021, Top 50 Sorted by Rank, QR, viewed 17 August 2021, . -

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Active engagement on My Muscle Chef social media forums. My Muscle Chef’s Facebook page encourages customers to leave reviews. High engagement when new meals are released. Medium brand awareness but high customer loyalty.

Consistency in quality of goods and services. High trustworthiness and likeability. Selection of food to choose from that is clean and healthy. Vegan and keto options available to cater to dietary requirements.

Delivers to more than 4500 suburbs in Australia. More than 80 fresh, clean and healthy meals to choose from that cater to customer’s specific weight goals. Sustainable sourced produce.

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Delicious and tasty pre-packaged meals. Healthy community. Reliable, convenient, and fuss-free. Provide value for time as food is delivered speedily. Pre-packaged clean meals that cater to specific weight goals.

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Australians who are interested in living an active lifestyle. Individuals who want to spend less time cooking and save more time to exercise or do active activities. Brand value: convenience, empowering, delivering fresh and clean meals.

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High brand salience, high brand recognition & awareness. Most popular pre-packaged delivered meal service.

Salience: My Muscle Chef is a ready-meal delivery service based in Sydney. Their meals are aimed at high performance athletes or individuals who want to develop a healthier lifestyle. My Muscle Chef is motivated in providing healthy food options and to encourage Australians to live an active lifestyle which is depicted in their slogan ‘Every Body, Every Goal’. In saying that, My Muscle Chef does sponsorships with athletes and gyms to position customers to choose their food delivery service. My Muscle Chef has a high brand salience as they have been #1 food delivery service for 4 years in a row (Australia's Top Rated Ready Meal Delivery Service, 2021). Performance: My Muscle Chef has a consumer rating of 4.6/5 from 1,815 reviews indicating consumers are commonly satisfied with the goods and serviced received (My Muscle Chef Reviews, 2021). My Muscle Chef meet the customers functionals needs through providing a wide range of healthy food choices that can cater to specific weight goals, offering them a number of calories, fats, carbohydrates, and proteins they consume for each food item selected.

Imagery My Muscle Chef brand values are they believe in eating healthy should be tasty at the same time, which appeals to consumers who want to save time cooking food and opt for a healthy delivery option. Their service results in saving time and having healthy meals sent directly to consumers doorstep. My Muscle Chef are not just a healthy and fresh food company, but a service for optimising time and fitness. Their logo and slogan are consistent and represent themselves as strong and empowering, attracting the active Australian market. Judgements My Muscle Chef always confirm that their services are reliable, and they take feedback into consideration to progress. They have high credibility as they constantly receive great feedback and have been nominated as the Number 1 top delivery service. Consumers have established strong trustworthiness with their service as sponsorships portray the brand as credible.

Feelings Customer emotional response and reaction towards the brand, experiential and immediate The experience consumers get when every choice that they make will be a good one. Consumers feel that My Muscle Chef is convenient and speedy as they’re able to simply order on their website and will be delivered fresh clean meals. Customer emotional response towards the brand is every choice that they make will be a good one, thus depicting trustworthiness. Resonance

My Muscle Chef is one of the top Australian delivery services, with a variety and quality of meals offered to consumers which are suitable to them. They promote an empowering and loyal customer base through discounts and subscription plans accommodating to various consumers. Consumers feel healthy and satisfied consuming their meals as they ensure their food produce is sustainable and clean. Through customer loyalty, active engagement, and innovative meal plans, My Muscle Chef keep the experience fresh and nourishing. My Muscle Chef, 2021, Australia's Top Rated Ready Meal Delivery Service, viewed 17 August 2021. Product Review, 2021, My Muscle Chef Reviews, viewed 17 August 2021, ....