CCM 745 SAA Devang Kothari Individual Assignment PDF

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CCM 745 SAA DEVANG KOTHARI

Internal Communications Gender bias and traditional gender roles in automobile industry Devang Kothari CCM 745 SAA Professor: Corrinne Burling. Content 1. Outline 2. Media List 3. Blog Post 4. Instagram Post 5. Video 6. Email Pitch 7. Editorial ideas for Facebook 8. Bibliography

CCM 745 SAA DEVANG KOTHARI

OUTLINE The automobile industry had been around for centuries. As automobile industry is ever evolving and more people start owning vehicles it is only fair that the stereotypes fade alongside. Ever since the first Car/Bike made, the automobile industry has evolved to extraordinary levels producing extra ordinary vehicles. It is an industry that had been a part of the system for centuries now. Everybody owns a vehicle in today’s time, some use it only for their convenience or travelling from point A to Point B, on the other hand there is an entire category of consumers who own vehicles because have a passion towards it and have a connect. From a fuel powered vehicle to a battery powered Smart vehicle, the industry had evolved drastically. It is only fair if the mindset of the society evolves along with this and maybe at a same rate at this. This industry is here to stay unless everybody stops owning and using a private vehicle. That is very unlikely to happen keeping in mind the population of the world.

Goal Gender stereotypes and traditional gender roles and growing gender neutrality in automobile industry.

Objective Reduce the stigma towards female drivers by 15% in 6 months, as more and more female start to drive and own person vehicles

Importance Since the industry has been around and the message that has been communicated to the audience had not really changed. Even though the societal roles are diminishing and yet, only 33% of the automotive industry workers are women. The industry is majorly male dominated and aspects like this are more than likely to drive a gender gap.

CCM 745 SAA DEVANG KOTHARI

Media List: •

Pedro Arrais: Times colonist, Born with oil in his veins, Pedro Arrais has been in, on and around cars and trucks for over 30 years. His high-octane articles on anything that runs on four wheels appears in Friday's Drive section. Before he joined the Times Colonist full-time in 2006, his freelance articles appeared in a number of newspapers and magazines...

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Lee Bailie: Ignition Luxury & Performance Magazine (ILP), wheels.ca, Canadian Auto Dealer Magazine, Toronto Star Wheels, AutoGuide.com

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Kunal Dsouza: Metroland Digital, wheels.ca, Way back when he was a kid all Kunal did was talk about cars. Now, much older and maybe a bit wiser, all he still mainly talks about is cars. Somethings never seem to change. Except now he also writes about cars when he isn't talking about them.

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Lacey Elliott: Lacey joined Driving Television as the “average consumer” voice. Over the years she has greatly expanded her knowledge and expertise. Lacey has been the spokesperson for Autotrader.ca and has written for several online publications including the Toronto Star’s Wheels.ca.

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Nicholas Latifi: Canadian Formula 1 Driver

• Lance Stroll: Canadian Formula 1 Driver •

Sami Haj-Assaad: Sami has been a road test editor and features writer for the past seven years, earning a number of AJAC awards for video and writing. He's also a member of the World Car of the Year jury.

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Jodi Lai: Jodi has been obsessed with cars since she was little and has been covering the automotive industry for more than a dozen years. She is a member of the Automobile Journalists Association of Canada (AJAC), and a jury member for the prestigious North American Car/Truck/Utility Vehicle of the Year (NACTOY). Jodi is the Editor- in-Chief of AutoTRADER.ca.

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Lorraine Sommerfeld: Auto columnist for Postmedia, host of Rogers Lemon Aid Car Show, Living columnist for The Hamilton Spectator, features writer for various magazines.

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Stephanie Wallcraft: Stephanie is the current president of AJAC and is a multiple award-winning full-time freelance automotive journalist based in Toronto. Areas of expertise include family vehicles, road trip travel, road safety, industry reporting, and motorsport.

CCM 745 SAA DEVANG KOTHARI

Blog Post As we move forward with time, traditional gender roles are diminishing. This is happening in every industry in today’s time and the Automobile industry is no different. For generations, Cars/Bikes were viewed as a masculine product and have been portrayed the same to the masses. As the years passed, Women and Men both use Cars/Bikes independently more have developed a passion for the same, not only Men but Women as well. The social outlook on these vehicles is such only one gender can use them, and that is fading sooner than ever now. Even though these gender roles are fading, Men still overshadow Women for becoming an ambassador for automotive brands. Brands for years have preferred a Male face as their ambassadors. Society needs to accept more Female faces as brand ambassadors for such brands and break the stereotype. The industry as one needs to be more open to female aspirants and give them equal opportunity for the same. A Vehicle does not discriminate between gender, it doesn’t matter who drives the vehicle, A woman or a man, the machine responds in the same way for both. The industry needs to mold itself with the changing times and move forward with time. The narrow thought process of aligning a particular product with a particular gender is not the most ideal way to go about doing things. Unfortunately, such practices have been going on in every industry for generations now. It is mainly on the industry and their communications team to take an initiative about this and make progress with the change; it is on the public relations team to change the mindset one mind at a time.

CCM 745 SAA DEVANG KOTHARI

Instagram Post

“A Car/Bike doesn’t care if it’s been driven by a Women or a Men, then why should the industry discriminate amongst the 2? #BlurItOut. @nicholaslatifi, @lance_stroll. “

CCM 745 SAA DEVANG KOTHARI

Video

https://drive.google.com/file/d/1xGr2FYJgoOgLVsdF2R8Srif6tHXTnW40/vie w?usp=sharing

CCM 745 SAA DEVANG KOTHARI

Email Pitch Subject: Diminishing conventional gender Roles

Hello Stephanie, I am Devang Kothari, I am an aspiring communication Professional. I have been fascinated by cars since I started taking my first steps. We have more than cars in common between us, I have also studied from Seneca College just like you. It is commendable what you have achieved in the industry dominated by Men. I have been following the trends in this industry for a while now and How the traditional gender roles are diminishing as the time passes. I would like to know how important a role does internal communication plays? It would be an honour for me to have an interview with you and if you could answer a few questions that I have for you. Looking forward to having an insightful conversation with you. Thank You, Devang Kothari.

Contact. Devang Kothari [email protected]

CCM 745 SAA DEVANG KOTHARI

Editorial ideas For Facebook

Post #1: Date- April 3, 2021. Blog, Making People aware that Vehicles are gender neutral and work towards blurring the lines of traditional gender roles. Content: Showing how it is normal for women to take up senior roles in the industry.

Post #2: Date- April 10, 2021. Past achievements, Success stories of women who have reached heights in the industry against all the odds. Content: Show the achievements from an X person in the industry.

Post #3: Date- April17, 2021. Collaborations: Sharing content written by other communication professionals on the same topic. Content: Collaborate with journalists and PR executives and share insights.

Post #4: Date- April 24, 2021. Industry News, Keep our readers updated about what’s happening in the automobile industry. Content: Show the latest industry trends how is it progressing with time.

Post #5: Date- May 1, 2021. Public pole: Do an online pole on what people feel about the diminishing gender roles. Content: A pole on how important is it to blur these traditional gender roles and how important is it for the industry to move forward with time.

CCM 745 SAA DEVANG KOTHARI

Bibliography • http://www.ajac.ca/members.asp • https://www.nicholaslatifi.com/ • https://blog.inautomotive.com/gender-differences-in-the-motorindustry/ • http://onlinepubs.trb.org/Onlinepubs/trr/1987/1135/1135-002.pdf • https://pdfs.semanticscholar.org/5d2c/ef24a78baebd3fdd9b33f37772 de4c1e0560.pdf...