CH 10 Graphic Design - Chapter 10 notes for online textbook for ART 200. PDF

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Chapter 10 notes for online textbook for ART 200....

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Limit interpretation and to control meaning as much as possible Communicate specific message to a group of people Symbols: image/sign that represents something Printing press & industrial revolution

Signs and Symbols ● We communicate through symbols = convey information/embody ideas ○ Yin yang, swastika ● Logos and trademarks ○ Paul Rand = IBM, UPS, ABC ● Typography: arrangement and appearance of printed letter forms ○ Wolff Olins = AOL Brand Identity Program ● Wordmark/Logotype: standardized text logo Typography and Layout ● Typeface: a style of type ○ Albrecht Durer = Letters from Treatise on Measurement ○ Joan Dobkin = Informational leaflet for Amnesty International ● Devise visual presentations that make potentially confusing information easier to grasp ○ Metro North Railroad Schedules ● Layout: designer’s blueprint for an extended work in print Word and Image ● 15th century = broadsides ● 19th century = color lithography ○ Henri de Toulouse-Lautrec = La Goulue at The Moulin Rouge ○ SenseTeam = X Exhibition 07 ○ Ipod silhouette ad campaign Motion and Interactivity ● Film and TV = graphic design set in motion ○ Matt Pyke = Audi TT movement ○ Cassidy Curtis = Graffiti Archaeology ○ W. Bradford Paley = TextArc Graphic Design and Art ● Andy Warhol = Black Bean ● Barbara Kruger = Untitled (Your Gaze Hits the Side of My Face) ● Nathalie Miebach = Antarctic Tidal Rhythms ● Universal Everything = 1000 Hands...