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Chapter 15: Retailing, Direct Marketing, and Wholesaling Question pool for Chapter 15: Retailing, Direct Marketing, and Wholesaling Modify

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Question 1

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In what ways do retailers add value to products? Add Question Here

Question 2

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What are the two categories of retail stores based on breadth of products offered, and what types of stores are in each category? Add Question Here

Question 3

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Compare and contrast department stores and discount stores. Add Question Here

Question 4

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What is a superstore? What types of customers does it attract? Add Question Here

Question 5

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Identify and describe three kinds of specialty stores. Add Question Here

Question 6

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What type of situation would provoke a conflict between department stores and a manufacturer's outlet mall? Add Question Here

Question 7

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Why would any specific retail store, such as PetSmart, be considered a category killer? Add Question Here

Question 8

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What are the three types of nonstore retailing, and what are some examples of each? Add Question Here

Question 9

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What should be considered when preparing a "party plan"? Add Question Here

Question 10

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Discuss the advantages and disadvantages of catalog marketing. Add Question Here

Question 11

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What are the primary advantages and disadvantages of a franchise arrangement for a franchisee? Add Question Here

Question 12

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Why is a store's location one of the most important strategic retailing decisions? Add Question Here

Question 13

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What is a store's image, and how does it affect retailing strategy decisions? Add Question Here

Question 14

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What is the wheel-of-retailing hypothesis? Does it accurately explain the evolution and development of retail stores? Why or why not? Add Question Here

Question 15

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What role does wholesaling play in the marketing channel? Is this role necessary? Add Question Here

Question 16

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Compare the services wholesalers provide for producers with the services they provide to retailers. Add Question Here

Question 17

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Discuss the role of merchant wholesalers. When is a producer most likely to use them? Add Question Here

Question 18

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Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide? Add Question Here

Question 19

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What wholesaling activities do selling agents and brokers perform? Add Question Here

Question 20

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What situations would benefit from using a selling agent? Add Question Here

Question 21

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Under what conditions would a selling agent most likely be used?

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Question 22

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Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n) wholesaler. shopping center. retailer. intermediary. producer. Add Question Here

Question 23

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Wal-Mart, Macy's, Nordstrom's, and Toys "R" Us are examples of manufacturers. merchant wholesalers. end-users. agents. retailers. Add Question Here

Question 24

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Direct selling, direct marketing, and vending machines are all examples of producing. advertising. promoting. retailing. wholesaling. Add Question Here

Question 25

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Retailing is

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characterized as large organizations that carry wide and deep product mixes. transactions in which the buyer intends to consume the product through personal, family, or household use. arrangements whereby a supplier grants a dealer the right to sell its products. transactions in which the purchaser intends to use the product for resale or for business operations. exchanges that take place only in a store or service establishment. Add Question Here

Question 26

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Who provides the environment in which exchanges with ultimate consumers occur? Retailers Wholesalers Catalogers Telemarketers Producers Add Question Here

Question 27

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A retailer is an organization that purchases products for the purpose of reselling them to other retail organizations. the government. ultimate consumers. wholesalers. nonprofit organizations. Add Question Here

Question 28

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By locating in the same general vicinity as other car dealerships, Hartfield Honda can facilitate comparison shopping. create form utility. facilitate wholesale exchanges create possession utility. create exchange utility. Add Question Here

Question 29

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A general merchandise retailer offers a single product line that is stocked in depth. few product lines with deep assortments of these lines few choices of a large variety of product lines. products through the Internet and catalogs only. a variety of product lines that are stocked in depth. Add Question Here

Question 30

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Supermarkets, discount stores, and hypermarkets can all be classified as superstores. general merchandise retailers department stores. specialty retailers.

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off-price retailers. Add Question Here

Question 31

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Compared with other types of retailers, department stores compete mainly on the basis of customer services. low prices. a very deep assortment of a few specific products. high sales volume. catalog sales. Add Question Here

Question 32

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Nordstrom's, Macy's, and JC Penney's are all considered department stores. discount stores. off-price retailers. specialty retailers. category killers. Add Question Here

Question 33

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If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelr and competes mostly on the basis of service, it is a(n) off-price retailer. department store. discount store. superstore. supermarket. Add Question Here

Question 34

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Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume? Department stores Traditional specialty retailers Warehouse showrooms Direct marketers Discount stores Add Question Here

Question 35

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Self-service, general merchandise stores such as Kmart are known as discount stores. warehouse showrooms. catalog showrooms. superstores. specialty retailers. Add Question Here

Question 36

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Wal-Mart and Target are both examples of department stores. category killers. discount stores. supermarkets. warehouse clubs. Add Question Here

Question 37

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Ollies' is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollies' is an example of a department store. discount store. warehouse showroom. specialty store. superstore. Add Question Here

Question 38

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As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred. superstores supermarkets specialty stores department stores category killers Add Question Here

Question 39

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A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a discount store. department store.

convenience store. supermarket. category killer. Add Question Here

Question 40

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Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes? Supermarkets Convenience stores Discount stores Department stores Specialty stores Add Question Here

Question 41

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Jack Ingalls gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a(n) convenience store. off-price retailer. specialty store. franchiser. supermarket. Add Question Here

Question 42

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Large, self-service stores that carry a complete line of food products and some nonfood products are called discount stores. superstores. supermarkets. department stores. warehouse clubs. Add Question Here

Question 43

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Kroger, Safeway, and Publix are all considered superstores. groceries. department stores. supermarkets. food stores.

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Question 44

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Which type of retail outlet can have up to 200,000 square feet? Superstores Supermarkets Discount stores Department stores Category killers Add Question Here

Question 45

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Laura goes to Wal-Mart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Wal-Mart? Supermarket Superstore Hypermarket Discount store Department store Add Question Here

Question 46

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A ___________ is a retail establishment that combines a supermarket and a discount store in one location. superstore department store category killer hypermarket megamarket Add Question Here

Question 47

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What is the primary distinction between superstores and hypermarkets? Superstores offer a wider variety of products than hypermarkets. Superstores offer low prices while hypermarkets have moderate to high prices. Hypermarkets have fewer departments but deeper product lines than superstores. Hypermarkets are larger and have more types of products than superstores. These two types of retailers carry very different types of products. Add Question Here

Question 48

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After shopping in the same store for nearly two hours, Chelsea goes to Burger King for a Whopper, while Cynthia goes to the optical shop to see if her contacts are ready. They engage in these activities without leaving the store in which they have been shopping. They are in a superstore. hypermarket. department store. general merchandise retailer discount store. Add Question Here

Question 49

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Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing? Warehouse showroom Warehouse club Catalog showroom Category killer Hypermarket Add Question Here

Question 50

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Retailers that sell only to members and feature discount retailing combined with cash-andcarry wholesaling are called hypermarkets. retail groups. warehouse showrooms. discount stores. warehouse clubs. Add Question Here

Question 51

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Which of the following is a common feature of a warehouse club? Annual fees Wide range of products Good customer service Moderate prices Pleasant atmosphere Add Question Here

Question 52

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Sam's and Costco are examples of discounters.

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warehouse clubs. warehouse showrooms. discount clubs. wholesalers. Add Question Here

Question 53

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Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called catalog showrooms. category killers. warehouse showrooms. warehouse clubs. display outlets. Add Question Here

Question 54

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Levitz Furniture locates in huge, low-cost buildings, maintains large, onpremises inventories, and offers minimum service. Levitz is a warehouse showroom. catalog showroom. superstore. warehouse club. department store. Add Question Here

Question 55

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A narrow product mix with a deep product line would

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be carried by

mass merchandisers. supermarkets. discount stores. specialty retailers. warehouse showrooms. Add Question Here

Question 56

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A store that offers a wide variety of shoes for men, women, and children would considered a(n) department store. specialty retailer. category killer. off-price retailer. warehouse showroom.

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be

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Question 57

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Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His choice would be to shop at a________ store. department catalog discount traditional specialty convenience Add Question Here

Question 58

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Off-price retailers and category killers are both specialty retailers. discount stores. showrooms. general merchandisers. department stores. Add Question Here

Question 59

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Specialty stores offer ______ than department stores. greater varieties of product lines and higher prices lower prices and higher quality more product depth and less customer service more sales expertise and better selections more frequent price discounts and less selection Add Question Here

Question 60

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What type of retailers are the primary competitors for specialty retailers? Discount stores Category killers Catalog marketers Department stores Superstores Add Question Here

Question 61

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Off-price retailers feature

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deep discounts, few customer services, and central checkouts sales expertise, wide selections, and low prices. overstocks, designer brands, and moderate prices. a narrow product range and enormous product availability. cash only sales and few customer services. Add Question Here

Question 62

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Stores such as T.J. Maxx, Burlington Coat Factory, and Marshalls buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called category killers. off-price retailers. specialty retailers. hypermarkets. discount retailers. Add Question Here

Question 63

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When off-price retailers obtain too much in-season, high-quality merchandise, tension between them and ________ builds. discount stores category killers specialty retailers warehouse clubs department stores Add Question Here

Question 64

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A manufacturers' outlet mall is most appropriately classified as a(n) discounter. specialty retailer. off-price retailer. category killer. department store. Add Question Here

Question 65

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Category killers compete primarily on the basis of enormous product selection and sales expertise low prices and enormous product availability. convenient locations and customer services. rock-bottom prices and moderate selections.

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one-stop shopping and product availability. Add Question Here

Question 66

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Which of the following is an example of a category killer? Sears Kmart Marshalls Lady Foot Locker Toys "R" Us Add Question Here

Question 67

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Michael's, PetsMart, and Staples are all examples of department stores. off-price retailers. category killers. traditional specialty retailers superstores. Add Question Here

Question 68

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A(n) ___________ is a very large specialty store that competes on the basis of lower prices and enormous product availability. warehouse club off-price retailer category killer traditional specialty store super center Add Question Here

Question 69

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In contrast to industrial products, consumer products are often purchased because of economic planning. necessity. prior planning. social influences. rational needs. Add Question Here

Question 70

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The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about store atmosphere. location. retail positioning. store image. the wheel of retailing Add Question Here

Question 71

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Which of the following is the

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flexible of these important retailing strategy issues?

Store atmosphere Scrambled merchandising Retail positioning Store image Location Add Question Here

Question 72

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Location is important to a retailer because suppliers charge more to service stores in certain trading areas. a desirable location appeals to consumers' emotions. location is the major determinant of store image. location determines the trading area from which the store must draw its customers. convenient location is an essential customer service element. Add Question Here

Question 73

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Jannette Down is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in t...