Chapter 1 Quiz PDF

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Chapter 1 Quiz...

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1. Beth's sorority volunteers to paint over graffiti on downtown fences. She spent last Saturday helping out, and felt satisfied because she was contributing to her community. Was this an exchange? Yes, because painting the fences was exchanged for something of value—a feeling of satisfaction.

2. The concept where organizations voluntarily consider the well-being of society and the environment is called: corporate social responsibility

3. Which of the following statements is the primary reason that explains why Canadian businesses moved from the production era to the sales era? Competition grew and the production of goods increased.

4. The process of identifying prospective buyers, understanding them intimately, and developing favourable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace is referred to as: customer relationship management. 5. TOMS promises that for every pair of shoes sold they will give a pair of shoes to a child in need. This is an example of: The societal marketing concept

6. The concept of __________ links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits. relationship marketing

7. Sound and Cinema is a company that will turn an ordinary basement into a home theatre. It advertises in publications that are mailed to homeowners in subdivisions where the least expensive home costs $550,000. These homeowners are the __________ for Sound and Cinema. Target Market

8. Shoppers Drug Mart (SDM) pioneered customer relationship management with the launch of their Optimum card. The Optimum card is an excellent example of: Loyalty Program 9. Netflix can deliver movies to its customers in several ways: via streaming video over the Internet or via mail. These two methods would constitute which element of the marketing mix for Netflix? Place

10. What are people with the desire and ability to buy a specific offering referred to as? Market

11. The marketing concept is the idea that an organization should strive to satisfy the needs of consumers: while also trying to achieve the organization's goals.

12. Swiss Chalet has developed an app that allows users to order food for pickup from their phone. This is an example of: Mobile Marketing 13. Mucho Burrito offers fast-casual Mexican food at a higher quality than the average Mexican restaurant. Its food is priced at a premium to other fast food restaurants. There are more than 115 Mucho Burrito franchises in Canada and the U.S. They advertise on radio and billboards to attract new and loyal users. This information describes Mucho Burrito’s: Marketing Mix 14. The primary difference between a good and a service, both of which are products to the marketer, is that a good is __________ and a service is __________. a physical object; intangible. 15. The "4 Ps" of the marketing mix include product, price, place, and: Promotion 16. If you feel hungry, marketers would say you have developed a(n) __________ to eat something. Need 17. Walmart's __________ can be described as "everyday low prices for a broad range of products that are always in stock in convenient locations." Customer Value Proposition 18. The goal of marketing is to both __________ the needs of prospective customers. Discover and Satisfy 19. Marketing expertise can be developed through analytic thinking and shopping experiences. 20.A marketing program is a plan that __________ the marketing mix for prospective buyers. Integrates...