Chapter 8- An Epoch of graphic design genius PDF

Preview

Summary

Lecture notes on An Epoch of graphic design genius...

Description

Dip: Media and Graphic design Media History. Unit 8 : Renaissance Graphic Design Chapter Summary. Chapter 8 : An Epoch of graphic design genius Overview: This era is characterized by a simultaneous standardization and increase in creativity. For the longest time typesets were proprietary to the press they were intended to be used on. Fournier le Jeune changed all this by instituting a standardization method. King Louis the XIV, also wanted standardization and established the royal printing office. The result was a mathematically designed font called Roman du Roi.

Key Points: Roman du Roi: The official type of the royal family, it was a capital offence to use it in any other context. The font was designed by mathematicians and designers on a grid of 2304 squares. Informative Graphics: The Cartesian plane with its X and Y axis was designed in this period by Rene Descartes. Rococo: A style of architecture and art which is recognized by C and S curves, scroll work and floral designs. Often the work was symmetrical and in white and gold. “Japaned”: A style in which Japanese art and furniture is created and mass produced to reflect the oriental style, for an European market.

Artists: Fournier le Jeune: A font designer and author who wrote books on type design. He also came up with the idea of font families in which type of different size and slight style can be inter mixed. Jeune also designed the for runner of the sizing system that is used on today’s fonts. This system allowed for standardization between print houses and the industry.

William Caslon: Caslon designed almost all the fonts which were used exclusively in Britain for almost 60 years. While his designs were not as dramatic as some, they were easily readable and legible. John Baskerville: Baskerville was involved in all elements of book making, he made a ton of money selling “Japaned” wares and returned to typography. His style is a bridge between the old style and the modern type design, the font still bears his name today. John was obsessed with perfection and developed new inks and other improvements for the press. Giambattista Bondi Bondi was a private printer who started the trend of clean and very balanced modern page layout. Bondi focused on perfection cleanliness and an over all mechanical precision of his works. Fancoise Didoit: Didoit invented a more efficient means of printing in which individually type set letters were used not to make a print but to make a single plate which was then used in the press. This technique was called stereotyping. William Blake: Blake designed illustrations which incorporated the letter forms into the illustration. His new style of free flowing illustrations however was not as widely accepted and he died poor....