Class notes - Randall Minkoff PDF

Preview

Summary

Randall Minkoff...

Description

                        

    

Get the name of the endorser and the product higher up in the speech. Double check to make sure you are pronouncing the name correctly Know your audience “think” and “believe” (crutch words) “Billie Jean is the ideal spokesperson for the product” Never say “Like” Start strong, stay strong “I” can often be negative for an audience. State the fact without using “I” When deciding to use the slides, consider if it adds something to your presentation. Pronouncers: It is Ray ve Fines War chant was part of mascot issue at U of Illinois Acronyms are permissible in speeches if they are commonly known such as ESPN or NASA, IF THEY ARENT YOU MUST SPELL IT OUT FOR THE AUDIENCE Seth Meyers speech was at the White House Correspondents dinner The Federal Trade Commission oversees ads/commercials John F Kennedy and his speech writer had it wrong by saying “I am a Berliner” If you have an unusual fact repeat it, punch the fact Teleprompters have been used for a long time, developed by Fred Barton Jr in the 1950s. Designed to aid actors who had to learn an amount of information Former President Herbert Hoover used a form of teleprompter at the 1952 GOP convention. Three types: camera mounted, presidential, floor or wall mounted Requires an operator located nearby The camera mounted works with text being bounced off special glass placed in front of the lens The presidential works like camera mounted. However, the mirrored glass is mounted at the base of a thin pole instead of on a camera. The floor stand can be mounted or hung (Generally used at “Ted Talks” conventions) Using quotes: three ways o Paraphrasing the quote o Partial Direct quote o Full Direct quote We know how to do our speeches because of two things: entertainment or politics The checkers speech: Richard Nixon Nixon went from being president to be the first one to resign Busch had issues when speaking Obama was excellent at speaking

Conservative views Liberal Views Middle of the road Shifting Allegiances- sources that were once left leaning and then reversed (Chicago Tribune-CNN-Wall Street Journal) Caveat emptzop: let the buyer beware...