Cleenol group - In this tutorial work you can learn about a company scenario. PDF

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In this tutorial work you can learn about a company scenario....

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LO1 Analyze the impact and influence which the macro environment has on an organization and its business strategy. In every company there are two types of environment, one is micro environment and another is macro environment. Macro environment consists external factors and these are political and legal factor, economical factor, technological factor, cultural factor, environmental factor. These factors are called external factors of a company. Macro environment is essential for preparing a proper business plan and strategy as well. How micro environment creates an impact on Cleenol Group which is a SME business of UK.

Strategic Context: Mission of Cleenol Group Cleenol Group’s mission is delivering the best products to the customers by which they can live a germ free life and keep them for a long time as a loyal customer. For ensuring the customers safety they also train their customers and by doing this they come very close to the customers which create a great impact of their relationship with customers. As a company of cleaning and hygiene products they always try their best for the better heath of the customers because by ensuring that they can gain a huge positive response from their customers and grow their market as well as beat their competitors. Vision of Cleenol Group Every company want to go top of their sector. So, Cleenol Group is not different from others. Cleenol group trying to deliver products and services at a reasonable price and grab more customers by doing more sales than other companies. They are trying to expand their business to other countries. Objective of Cleenol Group Cleenol Group is a customer oriented company. They always think about their customers. How they can satisfy their customer more and more. Because they believe if customers were happy, they can maximize their profit to the fullest. So, we can say that by satisfying the customers, maximizing the profit is a core objective of this company. They also think that every member is an ambassador of their company. They always try to confirm that each and every member work happily with pride in this company. Core competencies of Cleenol Group It’s a term by which we can define any companies’ strength and opportunity. Every company has some specialty and by that people can mark the company among others. Cleenol always concerns about their customers’ safety since they are a cleaning and hygiene related company. They attach their customers with them very warmly. They provide training facilities to their customers in their training center, even they go to the customers’ place for providing training if needed. So, this services takes that company in another level from other competitors....