COMM 465 syllabus 2020 W1-3 PDF

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syllabus for 2020 winter ...

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Syllabus COURSE INFORMATION Course title: Intro to Management Course code: Comm 465 Session and term: 2020W1 Section(s): 101 Course duration: Sept 8-Dec 3 Division: Marketing

Credits: Class location: Class times: Pre-requisites: Co-requisites:

3 Online Monday 400-450 N/A Comm 293 and one of: Comm 295, Econ 201 or Econ 301

INSTRUCTOR INFORMATION Instructor: Jarrett Vaughan MA, Msc Phone:

Office location:

https://ubc.zoom.us/j/64194487581

Email:

Office hours:

Tuesdays 12-1

[email protected]

COURSE DESCRIPTION This course is designed to provide a broad introduction to the field of marketing. Marketing is far more than just selling or advertising within a business setting; it is a major part of everyday life. This course will illustrate the importance of marketing and will help students develop fundamental marketing knowledge and skills applicable to all specializations within business. COURSE FORMAT We will use Zoom to have our classes during the scheduled class times (once per week). For this course, you are required to use a Zoom account during synchronous classes and office hours. If you do not have a Zoom account, you can create one here: https://zoom.us/signup. Note: creating a Zoom account requires that you provide a first name, last name, and email address to Zoom. For privacy purposes, you may consent to using your existing email address and your real name. Alternatively, if you prefer, you may sign up using an alternative email address and an anonymized name that does not identify you (i.e. Jane Doe, [email protected]). If you have trouble creating an account, or accessing a Zoom session, please contact [email protected].

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Syllabus

You will be required to provide the email address associated with your Zoom account in a Canvas quiz for identification purposes. To help replicate the classroom experience, make sessions more dynamic and hold each person accountable, both students and instructors are asked to have their cameras on during Zoom sessions. This is the desired norm for the Sauder undergraduate program as it will provide you the best learning experience. Students who require an accommodation with regard to the “camera on” requirement must contact their instructors in advance of the first class to discuss options. Students are expected to conduct themselves professionally by joining sessions on time, muting mics when not speaking, refraining from using any other technology when in-session, attending in attire you would normally wear to school, and participating from a quiet environment. Content from synchronous sessions will be selectively recorded per instructor discretion and made available to students on Canvas for a maximum duration of the course length. This is done to allow students the opportunity to return to lecture content to solidify learnings.

LEARNING OBJECTIVES Upon successful completion of this course, students will have the knowledge and skills to: • • • • • • •

Define marketing and its role in creating value for consumers, society, and organizations. Analyze ethical issues in marketing and understand organizations’ ethical responsibilities. Examine an organization’s strengths and limitations, core competencies, and key success factors in the context of the analyzed macro-environment. Analyze the personal and interpersonal influences on consumer behaviour and the steps to making a purchase decision. Differentiate between secondary and primary research, and conduct marketing research. Apply the segmentation, targeting, and positioning (STP) process. Differentiate between the four elements of the marketing mix and integrate them in a balanced, strategic marketing plan for an existing product/organization.

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Syllabus ASSESSMENTS Summary Online pre-tests

5%

In-class participation: in-class activities Team project: Marketing plan assignments* Midterm exam Final exam

15% 30% 20% 30%

*Individual grades on team assignments may be subject to adjustment based on team evaluations.

Total

100%

Details of Assessments Online pre-tests – 5% With the goal of providing a more active learning experience in the classroom, students will complete regular online pre-tests to guide their class preparation. Such preparation will free up class time for higher-level application of and interaction with key concepts and tools. NOTE: Pre-tests are meant to be completed individually. In-class participation: in-class activities– 15% Participation and professionalism are highly valued. Attendance is necessary, but not sufficient; to earn these marks, students must actively participate in class. We will use fixed seats and name cards to give students credit; no name card, no credit. Points are gained/lost throughout the course and converted to a final score at instructor discretion; a balanced mix of +1s and +2s meets expectations. This component of the course grade will be calculated as follows:

Class Participation and Professionalism 5%

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Syllabus In-class activities Points -1 0 +1

+2

+3

10%

Session Participation & Professionalism Level • Unexcused absence, late arrival, or early departure; • Unexcused use of device; or • Disruptive attendance • Notified absence (i.e., informed instructor in advance, but not eligible for concession); or • Attendance that is silent or disengaged • Actively and respectfully listen/watch; and • Actively participate in-class activities (e.g., worksheets, small group discussions) Note: This is the minimum expectation for all students on all days. Everything for +1 and participate in class discussion by: • Asking or answering basic questions about course concepts; or • Building on (but not merely repeating) points raised by others. Note: Most contributions are worth +2; repetitive or tangential contributions are not counted. Everything for +1 and advance the learning of the group by: • Asking or answering more insightful, higher-level questions; • Drawing connections between course concepts; or • Sharing relevant experiences or points of view. Note: Only exceptional contributions are worth +3.

Team project: Marketing plan assignments – 30%

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Syllabus Students will apply the course concepts to marketing analysis and planning for real organizations. Working in assigned teams of 5-6, students will choose from a given list of companies as the basis for completing a series of four team assignments and one individual assignment (more details about each assignment will be provided in class; see due dates in course schedule): 1) Team: Jump Start Your Research 1% 2) Team: Situation Analysis and SWOT 10% 3) Team: STP Plan and Strategy Analysis 4% Team: Marketing Strategy – Video 4) 13% Project 5) Individual: Peer Video Review 2% At the end of the semester, students will complete an evaluation of each team member’s contribution (including their own) to the team’s assignments. Individual grades on team assignments may be adjusted accordingly. Late submission of iPeer will be a deduction of a minimum of 10% of your total grade. Midterm exam – 20%; and Final exam – 30% There will be a midterm and a final exam (not cumulative). Both will emphasize material covered in lectures, activities, and assigned readings. Optional participation in marketing studies – Bonus marks up to 3% Students may volunteer to participate in marketing studies for bonus marks up to 3%. Details will be provided in class. LEARNING MATERIALS Required textbook: Grewal, D., & Levy, M. (2017). M: Marketing (4th, 5th or 6th Ed). McGraw-Hill Irwin. • You may choose the print version or the e-book version of the textbook. You do not need both. • E-text registration link https://connect.mheducation.com/class/vaughan-fall-2019 • The Canvas /LearnSmart online resources are not required. (Bonus: If the print version is purchased new through the UBC Bookstore, it comes bundled with the Canvas online resources.) Course websites: • UBC Canvas: The course will be supported in Canvas.

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Syllabus COURSE-SPECIFIC POLICIES AND RESOURCES Missed or late assignments, and regrading of assessments • There are no make-ups for any missed in-class activities You must attend your registered section to earn those marks. • There are no make-ups for any missed online pre-tests. You must complete pre-tests during the assigned window of time that they are available online. NOTE: Pre-tests are meant to be completed individually. • Special accommodations for missed exams will only be made in the case of illness, emergency, or compassionate reasons. Such excuses as prior personal travel plans and extra-curricular commitments are not legitimate reasons. If you miss an exam due to illness, emergency, or compassionate reasons, you must contact the Sauder Undergraduate Office1 as soon as possible and submit official documentation. • Exam regrades must be requested within 7 days of the grade release. It is the responsibility of each student to monitor Canvas for grade release times. Academic Concessions The academic enterprise is founded on honesty, civility, and integrity. As members of this enterprise, all students are expected to know, understand, and follow the codes of conduct regarding academic integrity. At the most basic level, this means submitting only original work done by you and acknowledging all sources of information or ideas and attributing them to others as required. This also means you should not cheat, copy, or mislead others about what is your work. Violations of academic integrity (i.e., misconduct) lead to the breakdown of the academic enterprise, and therefore serious consequences arise and harsh sanctions are imposed. For example, incidences of plagiarism or cheating may result in a mark of zero on the assignment or exam and more serious consequences may apply if the matter is referred to the President’s Advisory Committee on Student Discipline. Careful records are kept in order to monitor and prevent recurrences. Students are expected to adhere to UBC’s Academic Honesty policy and standards2 . Any instances of cheating3 will be strongly dealt with according to UBC’s procedures for Discipline for Academic Misconduct4. Cheating includes, but is not limited to: • •

asking a classmate to complete a pre-test, an assignment, or an exam for you. Completing a pre-test, an in-class task, an assignment, or an exam for a classmate.

1

http://www.sauder.ubc.ca/Programs/Bachelor_of_Commerce/Contact_Us http://www.calendar.ubc.ca/vancouver/index.cfm?tree=3,286,0,0 3 http://www.calendar.ubc.ca/vancouver/index.cfm?tree=3,54,111,959 4 http://www.calendar.ubc.ca/vancouver/index.cfm?tree=3,54,111,0 2

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Syllabus • •

Sharing pre-test or exam questions or answers. Using or having open any books, papers, devices, computer files, webpages, or materials other than the exam itself during exams.

Other Course Policies and Resources Class preparation: Guidance on how to prepare for each class will be posted to the course Canvas website. It is each student’s responsibility to understand what is required and to complete the necessary readings, pre-tests, and other preparation that is directed. Attendance: On-time attendance is expected. Consistent late attendance will affect the participation grade. Assignment deadlines: Unless otherwise stated, assignments are due in the online drop box by 12pm (noon), Pacific time and UBC server time. Late assignments will be subject to penalty as follows: 10% penalty per day; and a grade of zero if submitted more than 72 hours late. POLICIES APPLICABLE TO UBC SAUDER UNDERGRADUATE COURSES Respectfulness in the classroom Students are expected to be respectful of their colleagues at all times, including faculty, staff and peers. This means being attentive and conscious of words and actions and their impact on others, listening to people with an open mind, treating all UBC Sauder community members equally and understanding diversity. Students who act disrespectfully toward others will be asked to leave the class and be marked as absent for the day. They may also be removed from a team, lose credit for in-class assessments and activities, or be asked to complete a group assignment individually. Respect for Equity, Diversity, and Inclusion The UBC Sauder School of Business strives to promote an intellectual community that is enhanced by diversity along various dimensions including status as a First Nation, Metis, Inuit, or Indigenous person, race, ethnicity, gender identity, sexual orientation, religion, political beliefs, social class, and/or disability. It is critical that students from diverse backgrounds and perspectives be valued in and well-served by their courses. Furthermore, the diversity that students bring to the classroom should be viewed as a resource, benefit, and source of strength for your learning experience. It is expected that all students and members of our community conduct themselves with empathy and respect for others.

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Syllabus Electronic Devices During online lectures, students are not permitted to use any electronic devices other than the primary one used for attending the online lecture (e.g. laptop or desktop). Only Zoom and a note-taking application should be open during the online lecture unless an instructor advises the use of another device or application for an in-class activity. Feedback from students indicates that personal devices is the number one distraction from effective learning and participation in the online learning environment.

UNIVERSITY POLICIES AND RESOURCES UBC provides resources to support student learning and to maintain healthy lifestyles but recognizes that sometimes crises arise and so there are additional resources to access including those for survivors of sexual violence. UBC values respect for the person and ideas of all members of the academic community. Harassment and discrimination are not tolerated nor is suppression of academic freedom. UBC provides appropriate accommodation for students with disabilities and for religious observances. UBC values academic honesty and students are expected to acknowledge the ideas generated by others and to uphold the highest academic standards in all of their actions. Details of the policies and how to access support are available on the UBC Senate website at https://senate.ubc.ca/policies-resources-support-student-success. Academic Integrity The academic enterprise is founded on honesty, civility, and integrity. As members of this enterprise, all students are expected to know, understand, and follow the university policies and codes of conduct regarding academic integrity. At the most basic level, this means submitting only original work done by you and acknowledging all sources of information or ideas and attributing them to others as required. This also means you should not cheat, copy, or mislead others about what is your work; nor should you help others to do the same. For example, it is prohibited to: share your past assignments and answers with other students; work with other students on an assignment when an instructor has not expressly given permission; or spread information through word of mouth, social media, or other channels that subverts the fair evaluation of a class exercise, or assessment. Violations of academic integrity (i.e., misconduct) lead to the breakdown of the academic enterprise, and therefore serious consequences arise and harsh sanctions are imposed. For example, incidences of plagiarism or cheating may result in a mark of zero on the assignment or exam and more serious consequences may apply if the matter is referred to the President’s Advisory Committee on Student Discipline. Careful records are kept in order to monitor and prevent recurrences.

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Syllabus Academic Freedom and Students Studying from Outside Canada During this pandemic, the shift to online learning has greatly altered teaching and studying at UBC, including changes to health and safety considerations. Keep in mind that some UBC courses might cover topics that are censored or considered illegal by nonCanadian governments. This may include, but is not limited to, human rights, representative government, defamation, obscenity, gender or sexuality, and historical or current geopolitical controversies. If you are a student living abroad, you will be subject to the laws of your local jurisdiction, and your local authorities might limit your access to course material or take punitive action against you. UBC is strongly committed to academic freedom, but has no control over foreign authorities (please visit http://www.calendar.ubc.ca/vancouver/index.cfm?tree=3,33,86,0 for an articulation of the values of the University conveyed in the Senate Statement on Academic Freedom). Thus, we recognize that students will have legitimate reason to exercise caution in studying certain subjects. If you have concerns regarding your personal situation, consider postponing taking a course with manifest risks, until you are back on campus or reach out to your academic advisor to find substitute courses. For further information and support, please visit: http://academic.ubc.ca/support-resources/freedom-expression COPYRIGHT All materials of this course (course handouts, lecture slides, assessments, course readings, etc.) are the intellectual property of the instructor or licensed to be used in this course by the copyright owner. Redistribution of these materials by any means without permission of the copyright holder(s) constitutes a breach of copyright and may lead to academic discipline and could be subject to legal action. Audio or video recording of classes are not permitted without the prior approval of the Instructor. Any lecture recordings are for the sole use of the instructor and students enrolled in the class. In no case may the lecture recording or part of the recording be used by students for any other purpose, either personal or commercial. Further, audio or video recording of classes are not permitted without the prior consent of the instructor. COURSE SCHEDULE Subject to change with class consultation

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