Competetive Environment Cadbury PDF

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Description

Business name: Cadbury Mondelez

Industry: Confectionary Industry

Competitors Direct competitors: Mars, Hershey’s and Nestle Indirect competitors: Lindt, Ferrero and Godiva Highlight the market leader and the top 3 competitors for your business. differentiation

pricing policies

market leadership

reputation

market share

cost control

technology relationships with customers

suppliers

employees

Cadbury can be differentiated in many ways which includes they have run several campaigns and all of them were successful. They get their cocoa from Ghana and help farmers.

Cadbury uses price skimming where products like Bournville are high in price but there are some products that are low in price which includes Eclairs, Perk and Five star.

Cadbury has good market leadership as their management team works well with their employees and they also have a good market share.

Cadbury has one of the most powerful brands consumers know of and they have a good reputation because consumers strongly rank their firm as one of the best.

Cadbury’s market share is about 34.1% which remains one of the biggest firms. They are a market leader and their market share has increased by 70%.

Cadbury makes sure they are selling high quality products aimed at a wide range of people with a suitable price.

Cadbury has good relationship with their customers by making them be informed of new products available, offers and giving them good customer service.

Cadbury works with around 40,000 suppliers and are making sure they have a good relationship with them and be flexible with them.

Cadbury’s employees are hard working and motivated to grow within the business and gain promotions/opportunities for them. Cadbury make their employees involved in the business by giving special rewards to them.

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