Complete HSC exams 2012- 2019 Marketing Questions PDF

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MCQ, Short Answers, Extended Response and Business Report questions all organised by dotpoints from 10 years of HSC papers (new syllabus)...

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Past HSC Exam Questions 2012- 2019 10.2 HSC topic: Marketing

25% of indicative time

The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies.

Students learn about: role of marketing

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strategic role of marketing goods and services interdependence with other key business functions production, selling, marketing approaches types of markets – resource, industrial, intermediate, consumer, mass, niche

influences on marketing

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factors influencing customer choice – psychological, sociocultural, economic, government consumer laws

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deceptive and misleading advertising price discrimination implied conditions warranties

ethical – truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging

marketing process

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situational analysis – SWOT, product life cycle market research establishing market objectives identifying target markets developing marketing strategies implementation, monitoring and controlling – developing a financial forecast; comparing actual and planned results, revising the marketing strategy

marketing strategies

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market segmentation, product/service differentiation and positioning products – goods and/or services

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price including pricing methods – cost, market, competition-based

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price and quality interaction

elements of the promotion mix – advertising, personal selling and relationship marketing, sales promotions, publicity and public relations the communication process – opinion leaders, word of mouth

place/distribution

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pricing strategies – skimming, penetration, loss leaders, price points

promotion

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branding packaging

distribution channels channel choice – intensive, selective, exclusive physical distribution issues – transport, warehousing, inventory

people, processes and physical evidence e-marketing global marketing

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global branding standardisation customisation global pricing competitive positioning

Students learn about: Role of marketing

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strategic role of marketing goods and services interdependence with other key business functions production, selling, marketing approaches types of markets – resource, industrial, intermediate, consumer, mass, niche

2012 Q6 A business develops a shirt made from fabric which never stains or looks crushed. It then runs an advertising campaign to inform people about this product. What type of approach is this? (A) Industrial (B) Marketing (C) Production (D) Selling Syllabus dot point:………………………………………………………………………………………………………………. 2013 Q2 An overseas factory sells 200 000 teddy bears a year to toy stores across Australia. What type of market is the overseas factory targeting? (A) (B) (C) (D)

Consumer Intermediate Niche Resource

Syllabus dot point:………………………………………………………………………………………………………………. Q15 Company XYZ allocates most of its marketing budget to advertising. What approach has XYZ adopted? (A) (B) (C) (D)

Selling approach Market approach Customer approach Production approach

Syllabus dot point:……………………………………………………………………………………………………………….

2015 Q1 In what type of market do wheat farmers sell their products? (A) (B) (C) (D)

Industrial Intermediate Niche Resource

Syllabus dot point:………………………………………………………………………………………………………………. 2016 Q8 A business plans to increase its stock to be ready for the grand opening of five new stores. This shows the interdependence between which business functions? (A) (B) (C) (D)

Operations and finance Operations and marketing Finance and human resources Human resources and marketing

Syllabus dot point:………………………………………………………………………………………………………………. Q15 A confectionary company used to sell its chocolate bars direct to the public. Now its products will only be available in supermarkets. How has the market for the product changed? (A) From a resource market to an industrial market (B) From a consumer market to an industrial market (C) From a consumer market to an intermediate market (D) From an intermediate market to a consumer market Syllabus dot point:………………………………………………………………………………………………………………. 2017 Q14 In which type of market would a large scale manufacturer of pasta purchase flour for its products? (A) (B) (C) (D)

Consumer Industrial Mass Resource

Syllabus dot point:………………………………………………………………………………………………………………. Q16 Which of the following actions is an example of corporate social responsibility? (A) (B) (C) (D)

Sponsoring a sporting event Opening a manufacturing plant Introducing a community health program Paying compensation for a work-related injury

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2018 Q10 Which approach is being used when a business creates a focus group to evaluate a product? (A) (B) (C) (D)

Marketing Production Selling Standardisation

Syllabus dot point:………………………………………………………………………………………………………………. 2019 Q1 Sam runs a business that designs and sells custom-made, high fashion clothes. In which type of market is Sam’s business operating in? (A) (B) (C) (D)

Intermediate Mass Niche Resource

Syllabus dot point:………………………………………………………………………………………………………………. 2019 Question 21 (11 Marks) A business sells luxury cars. The cars are stylish, high performance and include advanced safety features integrating leading edge technology. (b) Explain the interdependence between marketing and finance for this business.

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Students learn about: Influences on marketing

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factors influencing customer choice- psychological, sociocultural, economic and govement consumer laws (deceptive and misleading advertising, price discrimination, implied conditions, warranties)

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ethical- truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging

2013 Q11 Sam is asked by a company to participate in a survey on home security. After a few questions, she is asked if she would like to purchase a burglar alarm from the company. What strategy is the company using? (A) (B) (C) (D)

Sugging, which is illegal Sugging, which is legal but may not be ethical Misleading and deceptive advertising, which is illegal Misleading and deceptive advertising, which is legal but may be unethical

Syllabus dot point:………………………………………………………………………………………………………………. 2014 Q1 sally shops at a particular store as she has always received excellent service there. What type of factor is influencing her choice of store? (A) (B) (C) (D)

Economic Government Psychological Sociocultural

Syllabus dot point:………………………………………………………………………………………………………………. 2016 Q1 A red leather lounge was purchased from Lounge Ltd. After only two weeks of use, the legs of the couch fell off. What is the law that enforces the warranty in this situation? (A) (B) (C) (D)

Corporations Act 2001 (Cth) Fair Trading Act 1987 (NSW) Trade Practices Act 1974 (Cth) Competition and Consumer Act 2010 (Cth)

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Q7 A person purchases his clothing from a discount store because he is a low-income earner. What factor is influencing his consumer choice? (A) (B) (C) (D)

Economic Legal Psychological Sociocultural

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2017 Q7 Vinh’s friends tell him that a particular brand makes poor quality jeans. He does not buy this brand due to his friends’ opinions. Which factor is influencing his choice? (A) (B) (C) (D)

Economic Government Sociocultural Psychological

Syllabus dot point:………………………………………………………………………………………………………………. Q8 A customer returns a chainsaw to the place of purchase as it does not cut branches. On what basis must the business refund the cost of the chainsaw? (A) (B) (C) (D)

Implied conditions Ethical considerations Relationship marketing Accuracy in advertising

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2018 Q14 Recently a business has removed one of its products from sale because it may contain toxic ingredients that could pose a health risk. What is the most likely influence on this marketing decision? (A) (B) (C) (D)

Competitive fairness Product differentiation Government legislation Economic considerations

Syllabus dot point:………………………………………………………………………………………………………………. 2019 Q7 Which term refers to a sales technique disguised as market research? (A) (B) (C) (D)

Sugging Telemarketing Implied conditions Engaging in fair competition

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2017 Question 22 (9 Marks) An Australian company sells educational toys for re-school aged children. (a) Why is ethical behaviour important in the marketing of this business? ……………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………..……… ……………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………..……… Syllabus dot point:……………………………………………………………………………………………………………….

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(b) Explain the influence of consumer laws on this company’s promotion strategies.

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Students learn about: Marketing process

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Situational analysis- SWOT, product life cycle Market research Establishing marketing objectives Identifying target markets Developing marketing strategiesstrategic role of marketing goods and Implementation, monitoring and controlling- developing a financial forecast, comparing actual and planned results, revising the marketing strategy

2012 Q3. Free samples of a breakfast cereal are given to supermarket customers to try. For which stage of the product life cycle is this most likely to be an appropriate strategy? (A) (B) (C) (D)

Establishment Growth Maturity Decline

Syllabus dot point:………………………………………………………………………………………………………………. Q15 A gym has a fitness- conscious office workers as its target market. What type of market segmentation is this? (A) (B) (C) (D)

Geographic and behavioural Geographic and demographic Psychographic and behavioural Psychographic and demographic

Syllabus dot point:………………………………………………………………………………………………………………. Q18 and 19

Q18. In 2011 Star Car Ltd’s main marketing objective was to take sales away from its competitor. In which country was this objective least effective? (A) (B) (C) (D)

A B C D

Syllabus dot point:………………………………………………………………………………………………………………. Q19 For the period 2010 to 2011, which of the following statements is true? (A) (B) (C) (D)

The size of the total car market in each country did not change In Country A, both the total car market and Star Car’s market share increased In Country B, both the total car market and Star Car’s market share did not change In Country C, the total car market increased and Star Car’s market share decreased

Syllabus dot point:………………………………………………………………………………………………………………. 2013 Q7 Which of the following includes both an opportunity and a threat from a SWOT analysis? (A) (B) (C) (D)

Low interest rates and high gearing Loyal employees and outdated technology Excellent management and strong competition Strong economic growth and increased tax rates

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Q19

Syllabus dot point:………………………………………………………………………………………………………………. 2014 Q7 A new business is experiencing a rapid increase in sales following a series of positive posts on social media. Which stages of the product life cycle is the business experiencing? (A) (B) (C) (D)

Growth to maturity Growth to post maturity Establishment to growth Establishment to maturity

Syllabus dot point:………………………………………………………………………………………………………………. 2015 Q3 Customers at a furniture store are asked to give their postcodes at the checkout. What is this an example of? (A) (B) (C) (D)

Primary research to determine target market Secondary research to determine target market Primary research to determine product life cycle Secondary research to determine product life cycle

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Q4 At which stage of the marketing process would a business examine its internal and external influences? (A) (B) (C) (D)

When identifying target markets When conducting a situational analysis When establishing marketing objectives When developing marketing strategies

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Q20

Syllabus dot point:………………………………………………………………………………………………………………. 2016 Q3 While developing a new marketing plan a business discovers that many customers think its website is boring and confusing. At what stage in the marketing process should this have been identified? (A) (B) (C) (D)

Identifying target markets Developing marketing strategies Conducting a situational analysis Establishing marketing objectives

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2017 Q3 As a result of a SWOT analysis, a gym operator finds that a new larger gym is opening nearby. The operator decides to extend its opening hours. The aim of this strategy is to use: (A) A strength to overcome a threat. (B) A strength to overcome a weakness. (C) An opportunity to overcome a threat. (D) An opportunity to overcome a weakness. Syllabus dot point:………………………………………………………………………………………………………………. 2013 Question 25 (8 marks) Robin and Pat are planning to establish a sporting goods business. They have decided to adopt a niche market approach to maximise profits. (a) Outline ONE method that could be used by this business to collect relevant data about its target market. 2

……………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………..……… Syllabus dot point:………………………………………………………………………………………………………………. 2014 Question 22 (10 Marks) Bill and Jane have owned and operated a café in a busy restaurant area for many years. They specialise in fast healthy food that is popular with 18-30 year-olds. Recently a multinational franchise opened in the area in response to an expected increase in population. (a) Outline TWO strengths of the café.

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(b) Outline TWO opportunities for the café.

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(a) Why is this information an important part of the marketing process?

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2018

(a) Identify ONE threat to this business.

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(b) Why would monitoring and controlling be an important part of the marketing plan process for this business?

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(c) How would the situational analysis change if the business decides to expand to Europe?

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