Consumer Behaviour Final Exam PDF

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Consumer Behaviour – Final Exam Approach to writing responses - You must follow the guide to writing written responses that will be posted on vUWS. Most importantly, you MUST DEFINE, the topic of the question, where it relates to a specific concept. - In most cases, responses require the APPLICATION of your understanding of consumer behaviour THEORY. - Use the ‘language’ of consumer behaviour - Do not use bullet points unless it is really a list - Start typing your response immediately below the question it refers to. - Do not include diagrams from the text or be very selective. If you do, you must explain them. - Referencing is not expected under exam conditions. Question 1 (Seen question) The emergence of the COVID-19 pandemic has impacted consumer behaviour around the world in a range of different ways. In Australia, there was an early instance of panic buying. While this behaviour has substantially reduced, some purchase patterns have changed and will continue to evolve. a) Using any of the THEORIES associated with THREE topics you have learned about during the semester; provide some explanations of the consumer behaviours you have observed following the advent of COVID-19. b) Based on your response to a), identify how organisations have responded using elements of marketing strategy. Question 1 (Seen question) What are some topics with theories that we might use to answer this question? Culture Perception Sub-culture Motivation Social class Attitude Reference groups Self-concept Personality Learning Emotion Resources to stimulate your thinking and help with preparation: https://www.mckinsey.com/business-functions/marketing-and-sales/ourinsights/survey-australian-consumer-sentiment-during-the-coronavirus-crisis Scroll down to the slide deck for detail. https://www.smh.com.au/business/the-economy/new-lockdown-spending-habitswill-outlive-the-pandemic-20200426-p54nbi.html https://theconversation.com/psychology-can-explain-why-coronavirus-drives-us-topanic-buy-it-also-provides-tips-on-how-to-stop-134032 Ep 1 video recording – password: 0D#3!C8# (NB: You only need a password for this one Episode) Ep 2 video recording Ep 3 video recording

Question 2 (Unseen question) Topic: Information-processing Week 6 - Perception Question 3 (Unseen question) Topic: The decision-making process – what influences?

Factors that determine and influence consumer lifestyles...