Contoh Assignment 2- Business Opportunity PDF

Preview

Summary

Hiiiii...

Description

FUNDAMENTAL OF ENTREPRENEURSHIP (ENT300) BUSINESS OPPORTUNITY (20%)

General Guidelines 1. Students are required to prepare the report INDIVIDUALLY. 2. Students need to conduct A BUSINESS ACTIVITY either selling a product/offer service. 3. Business activity chosen can be online or offline business. Duration for business activity is one day to one month. 4. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing report. 5. The report must be submitted in a softcopy form (pdf) and rename using student’s full name. Guidelines on Contents 1. Cover Page   

Company Name Student Name, Student ID, Programme and Group Lecturer Name

2. Table of Contents 3. Executive Summary 

If Appropriate – should be written last to focus on key points/findings.

4. Project Description 5. Project Outcome 6. 7. 8. 9.

ENT300

Experiential Learning MyENT Registration References Appendices (pictures, advertisements etc.)

snapshot

conversation

with

customer,

OCT2021

Table of Contents

Pag e

Executive Summary Project Description Project Outcome Experiential Learning MyENT Registration References Appendices

Executive Summary      

Objective Target market Product Marketing and sales strategies Start-up cost Problem and solution

Fresh Picks offers fresh mixed fruits jelly. The objective of this business is to provide affordable fruits jelly and promoting healthy eating in the family. These refreshing jellies attract the attention of consumers due to their natural colour and flavour, smooth texture and less sweet taste. The 2021 Food and Health Survey Report shows that today’s consumers enjoy a food supply that is flavourful, nutritious, safe, colourful and affordable; therefore, I use fresh orange juice, green kiwifruit puree and dragon fruit to bring up the vibrant colours of the jelly. I uploaded photographs of my homemade mixed fruits jelly on my Facebook page to promote my business for free. Business Model Canvas (BMC) helps me to document my startup journey. It is a strategic management and entrepreneurial tool. It allows me to describe and design my business model. I also run more experiments with Value Proposition Canvas (VPC) to try out new ideas and understand my customers’ preferences. A VPC helps me to create value for my customers and this knowledge of the customer profile is crucial for understanding Customer Segments in the BMC. On the 24 th of October, I began to fulfill the jelly orders and make 50 cups of mixed fruits jelly for delivery in Taman Seri Desa, Taman Seri Rapat and Taman Berjaya in Ipoh. I hope this mixed fruits jelly will brighten up their days. My total start-up cost is RM314 and the main ingredients are fruits, agar-agar powder and sugar. My pricing strategy will be based on the objectives to get reasonable profits and to meet the demands of customers. I use cost-plus pricing and my markup percentage is 30%. My business doesn’t have a strategic marketing plan. I will optimize my marketing strategy to win more customers in the future by using e-commerce platforms such as Shopee, Lazada and market my products in the supermarkets and petrol stations around Ipoh.

ENT300

OCT2021

Project Description (5W1H)  What is the product?  Why select the product?  Who are your customer, supplier?  When do you do the activity? (date, duration)  Where do you do the activity?  How you promote your business?

What

Fresh mixed fruits jelly

Why

To promote healthy eating in the family

Who

Families with young children

When

October 2021

Where

Taman Sri Rapat, Ipoh Facebook page

How to promote This business opportunity is about _______________. I started a home-based foodrelated business selling _________________. This business structure is a________________. I select this product based on ______________. My products contain ________________. This is according to _______________. My customers are mostly _______________. I would like to promote___________. My suppliers are from ___________. They can provide _____________. On _____________, I began to ______________. I chose this date because ______________. I deliver my products to multiple locations in Ipoh ___________. I hope this product will______________.

ENT300

OCT2021

I uploaded photographs of my homemade mixed fruits jelly on ____________. I will optimize my marketing strategy to _______________.

Project Outcome: Income Statement Revenue

RM410

- Cost of goods sold (COGS)

RM314

Gross Profit - Advertising Net Profit before tax

RM 96 0 RM 96

Note: 1. Total Revenue = Price x Quantity = 8.2 x 50 = 410 2. Total Cost = Average Cost x Quantity = 6.28 x 50 = 314

3. Cost of raw materials (5 cups) = RM29.40 Cost of paper cups (5 cups) = RM1.00 Labels & packaging (5 cups) = RM1.00 Expenses for 5 cups =RM31.40 Average cost = 31.40/5 = 6.28

ENT300

OCT2021

Experiential Learning

Assignment 2 will prepare me for the __________ I will face when I run my own business. Before I start my business I need to conduct _________ to see whether there's an opportunity to turn my idea into a __________. Then I have to calculate cost of ingredients and the __________ that those ingredients generate. I have learned that in order to start a business, I need to have __________. In order to have money, I need to spend much less than I earn to stay out of debt. Making a profit is the primary ___________ of a business. It is important to lower costs of production or __________ total revenue to determine profit. The formula to calculate profit is __________. Businesses need _________ to help customers _________ the products better. I created a Facebook Page to _________. Facebook is a _________ marketing tool. I can post _________ to keep customers informed and _________. This experiential learning teaches me to ___________.

ENT300

OCT2021

MyENT Registration

References Entrepreneurship, 5th. Edition by Sarimah Hanim Aman Shah, Oxford University Press, 2018, 987654321

ENT300 Module 4-6 https://www.anncoojournal.com/mixed-fruits-jelly/

ENT300

OCT2021

https://www.thesundaily.my/local/lecturer-wife-s-love-for-making-grass-jelly-turns-intothriving-side-business-GK7862844

Appendices

Ingredients (for 5 persons): 300g Orange juice = RM7 1¼ tsp Agar agar powder = RM1.50 220g Green kiwifruit puree (from 2 pcs kiwifruit) = RM9 100g Water 30g Sugar (or less) = RM0.20 1 Dragon fruit = RM2.50 2 limes = RM1.20 5 red cherries = RM8

Fresh Picks Eat Fresh Stay Healthy ENT300

OCT2021

ENT300

OCT2021...