Corporate Social Responsibility Zusammenfassung PDF

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Corporate Social Responsibility Zusammenfassung...

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Coprporate Social Responsibility (CSR): Lecture 2: Philantrophy: -to give something to sb to do something good, without having the expactation to get smth back Greenwash: -to prevent to do something good, just to seem sustainable and get the advantages of it -To give something to sb just to get something back CSR Definition: -Slide “About CSR” -gutes Beispiel UPS (entwickelten Elektrotransporter, Value for Business and for Society) -gues Beispiel Adidas recyclter Schuh (Value for Society (Stakeholders) and economical value) Topic in Procurement 2 Drivers: -Value protection: Protect value of the business. Risk management à By being sustainble. -Value creation: Create and increase the value of the coperation à By being sustainble. Employees decide for the more sustainable company

Exam: -5 questions about generel understanding (own words why I choose the answer) -being able to explain major concept in own words with examples à Each question with one example -besides script on stupo no additional readings to study

Topics: 1) Greenwashing / Philanthropy àbeing able to describe the difference. What is greenwashing and what is philantrophy + examples for instance Greenwashing example: krombacher. Actually they just want to sell more beer. ? CSR à Sustainable company (Armed Angels) Greenwashing à Company with sustainable actions (Krombacher)

2) CSR with example à Definition what is CSR and example à Stichpunkte von Folien nennen à make sure that business value and social value are created

3) CSR creates value(two major drivers) à Creates business value and societal value CSR is not what companies do with their profits. It is how companies make profits

4) social entrepreneurship à Define a social entrepreneur. (Different characteristics of an entrepreneur) Social impact needs to be the core of the concept.

5) concept of circular economics ! movie ! à what is circular economics and why should a company consider circular economy? What are advantages of circular economy? Arguments! Cost reductions

Improvements of customery loyality Synergy à (2-3 nennen, sonst nochmal Milan fragen) Example: company

Social entrepreneurship: -Slides -Example: Grameen Bank Main characteristics of social entrepreneur: -it is difficult to precisely define the term social entrepreneurship, But a business which have a positive social impact

Social impact is the core of the business Example: Carsharing, airbnb Airbnb (Idee: Bringing together tourists and local people to mix cultures)

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