Cultural Analysis - Grade: A PDF

Preview

Summary

Revised cultural analysis in India...

Description

TELADOC IN INDIA Group 11: Abida Abbas Ayaan Kadiwal Azam Malik-Lacey Phuong Nguyen Jenny Pham

1 Nguyen India has become an attractive country to invest in based on its unique oldest continuous civilizations. Paul Fallon, a public opinion researcher, stated that “All the ingredients are in place for India to become an economic world leader.” Based on Hall’s theory of high/low context culture, the differences are related to different communication cultures. India has many characteristics that can be used to identify it as a high-context culture. In Indian workplaces, it’s critical to build strong relationships and maintaining respectful communications. Since Indian values a hierarchy status in their society, when meeting or talking to the person with a higher position, employees should greet that person first and avoid folding arms or pointing fingers at them. India is not only sensitive with body language but also debates. Employee rarely argues or discuss with each other or boss which may lead to conflict at work. Furthermore, rather than directly saying “no” to business deals, India tends to be indirect by making excuses or avoiding situations. It’s important to understand the seven dimensions of culture introduced by Trompenaars when doing business in India. Trompenaars’ model is a framework for cross-cultural differences applied to general business and management based on the result of a large-scale study (over 15,000 employees from 35 countries). First of all, Indian value relationship takes a long time to build; therefore, India is particularistic. Money isn’t as important as maintaining a strong relationship. Second, India is considered a moderate to high collectivistic culture with very strong family values. They usually work in a group, and the whole group takes credit, not individuals. Praising individuals might show favoritism and make others losing face. Third, India has an emotional culture where people are open to inviting coworkers to weddings, funerals, or religious holidays to

2 Nguyen share every moment with their friends and family. By doing so, they are maintaining strong relationships also building trust with each other. This also makes India become a highly diffuse culture. Indians like to get to know their co-workers outside of work and they try to avoid turning down social events. Fifth, Hindu cultures, including India, is more ascriptive oriented. Indians are given a status based on their social status, education, or age, and they also value hierarchy culture where people show their respect to authorized people. Sixth, India is famous for having flexible time in doing business. However, promptness and punctuality also depend on the type of relationship. Indians have a synchronized time system and often do several tasks simultaneously. Time is a fluid/intangible concept, and time commitments should be desired rather than obligatory. Lastly, South Asia’s primary external cultural influences in the historical context have been largely from the Middle East and the West. Especially India has an externaldirection culture where they believe that nature plays an important role in their lives. They must work in harmony with their environment to achieve their goals. In the workplace, Indians try to avoid conflicts, or the managers should be good at solving conflicts quickly and quietly. There is one way that American investors successfully doing business in India is to understand social and business practices in American. First, making business deals can be delayed because Indians tend to be indirect and have flexible deadlines. American investors should be patient because meetings could run hours behind schedule. Second, rather than making deals based on money, Indian prefer relationship-building. It could take months to years to build the business and establish rapport with a business partner

3 Nguyen because you they value saving face and respectful communications. American investor will likely get invitations to weddings, birthdays etc. and they should try to attend one because this is part of Indian culture where there is no strict divide between private life and business life. Last but not least, India has a hierarchical society where it is expected that everyone knows their status, position, and duties. It's essential to pay attention to age, seniority, and status when working with hierarchical Indian organizations. Foreign investors should use proper titles, give direct instructions, offer appropriate feedbacks, and command respect. Despite those cultural differences, here are some good news of doing business in India. First, India is the world’s youngest country with a large amount of highly educated, English-speaking workers in the workforce. First, an American investor can grow and diversify a company by hiring people from all over the world to grow and diversify a company. Second, this is an opportunity to teach and share new ideas about other cultures to further employees’ training and development within the company. Third, strengthen the communications and bonds of employees by creating team-building events to bring everyone closer. Finally, create an anonymous suggestion box where employees can openly communicate and discuss without having to worry about status or positions within the company. Overall, the company should adapt quickly to Indian cultures since its changing rapidly with globalization. When it comes to distinct cultures and sizes in the market, India has been a worth investing and living country.

4 Nguyen Bibliography All Answers Ltd. (2018). Culture and Managerial Implications: Comparison of India and Australia. UKDiss.com. https://ukdiss.com/examples/culture-management-styles-india-australia.php Lindholm, K. (2013). The implications of culture in business and the Cultural dimensions of Finland and India: A study of cultural Dimensions. LLT Group. (2021). India. IOR Global Services. https://www.iorworld.com/resources/india/ The Mind Tools Content Team. (n.d.). The Seven Dimensions of Culture. Mind Tools. https://www.mindtools.com/pages/article/seven-dimensions.htm Silintowe, Y. B. R., & Susanto, A. (2018). Intercultural Communication of Indian Cultural Dimensions Through Indonesian Secretary’s Perspective.

5 Nguyen...