E Commerce Section - Sheet 3 PDF

Preview

Summary

questions on chapter 7 in e-commerce turban book...

Description

E Commerce section – sheet 3

2021

Chapter 7 E-Commerce: Social Commerce

True & False Questions: 1)

User-generated content refers to various kinds of media content that are produced by end users and

are publicly available. t 2)

With social media, users, rather than organizations, produce, control, use, and manage content, often

at little or no cost. T 3)

Knowledge management is one of the six different types of social media. F

4)

The social graph is digital and defined explicitly by all connections involved. T

5)

Adding social software and features to existing commerce sites is one of the two basic practices of

social commerce. T 6)

Social shopping is done in social networks and in vendors' socially oriented stores but is not done in

stores of special intermediaries. F 7)

According to a Gartner Inc. study about roles in social media and e-commerce, mavens prefer to find

out for themselves what they need to know in order to satisfy their needs. F Self-sufficient 8)

Building and sharing wish lists is one of the benefits associated with social shopping. T

9)

Spot buying is one of the major models of social shopping. F

10) The major current revenue source for social commerce vendors is advertising. T 11) Social networks are an ideal place to disseminate viral videos. T 12) Conversational marketing is the trend where companies utilize Web 2.0 tools to get feedback from

customers. T 13) Social customer relationship management is the new replacement for customer relationship

management. F Complementary to 14) Facebook is the most popular business-oriented social network service. F socially oriented activities

Faculty of Commerce – Computers and Information Systems Department

Page 1

E Commerce section – sheet 3

2021

15) To build and nurture a community is one of the major reasons to use or deploy business social

networking. T 16) A social game is a video game played in a social network. T 17) interfacing with social networks does not involve risk. F 18) Social commerce support systems include payments, order fulfillment, security, and system

development and business plans. T 19) Recent studies have shown that small companies do no succeed in social commerce. F 20) Web 2.0 tools can generate revenue growth, user growth, and increased resistance to competition in

indirect ways. T

Multiple Choice 1) The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and

various media, including photos, videos, and music, with each other best describes A) social media. B) cloud computing. C) social marketing. D) mobile commerce 2) A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes A) mobile marketing. B) social marketing. C) electronic enterprise. D) social justice 3) A sociological concept that refers to connections within and between social networks; the core idea is that social networks have value. This best defines A) interactive intelligence. B) knowledge management. C) social media marketing. D) social capital 4) Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for

Faculty of Commerce – Computers and Information Systems Department

Page 2

E Commerce section – sheet 3

2021

marketing, market research, sales, CRM, and customer service? A) social media marketing B) interactive marketing C) consumer marketing D) impulse marketing 5) Social media categories include each of the following except A) blogs. B) records management. C) collaborative projects. D) content communities 6) Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook? A) social tapestry B) social range C) social tweet D) social graph 7) The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes A) social commerce. B) mobile commerce. C) intelligent commerce. D) knowledge commerce 8) Benefits of social commerce to customers include A) identifying brand advocates. B) paying less for products and services. C) creating viral advertisements. D) using low-cost user-generated content. 9) Benefits to vendors of social commerce include A) better self-service is possible. B) customers can assist other customers. C) identifying problems quickly. D) customers' expectations can be met in full and quickly. 12) The benefits of social commerce to retailers include A) word-of-mouth marketing. B) increased website traffic.

Faculty of Commerce – Computers and Information Systems Department

Page 3

E Commerce section – sheet 3

2021

C) increased sales. D) all of the above 13) Members conversing and connecting with one another using cell phones or other mobile devices best describes A) mobile marketing. B) mobile social networking. C) mobile media clubs. D) telemarketing. 14) Risk factors associated with conducting social commerce include each of the following except A) security and privacy issues. B) possibilities of fraud. C) establishing multiple crowdsources. D) integration with existing IT system 15) A method of e-commerce where shoppers' friends become involved in the shopping experience best describes A) social coaching. B) personal shopping. C) familial shopping. D) social shopping 16) A method of shopping where the shoppers enlist others to participate in the purchase decision best describes A) communal shopping. B) social retailing. C) social connections. D) social browsing. 17) Which of the following social media and e-commerce roles, as identified by Gartner Inc., perform a bridging function between disparate groups of people? A) salesman B) seeker C) connector D) maven 18) Which of the following social media and e-commerce roles, as identified by Gartner Inc., connects with other people in order to find out the information, skills, and obligations they need to conduct their daily lives? A) self-sufficient

Faculty of Commerce – Computers and Information Systems Department

Page 4

E Commerce section – sheet 3

2021

B) seeker C) maven D) connector 19) Benefits of social shopping include A) discovering products/services you never knew existed. B) confidence and trust in online shopping increases. C) learning from others' experience. D) all of the above 20) Major models of social shopping include each of the following except A) social hubs. B) flash sales. C) group buying and shopping together. D) shopping communities and clubs 21) Shopping communities and common forum features include A) brand communities. B) idea boards. C) user galleries. D) all of the above. 22) An online community that harnesses the power of one's social networks for the introduction, buying, and selling of products, services, and resources, including one's own creations best describes A) social vortal. B) social marketplace. C) relaxed commerce. D) reverse commerce 23) Components to expect in a social shopping site include A) how-to-guides. B) product page discussions. C) project journals. D) all of the above. 24) Which of the following is a word-of-mouth method by which customers promote a product or service by telling others about it? A) viral marketing B) vortal commerce C) social expression D) branded commerce

Faculty of Commerce – Computers and Information Systems Department

Page 5

E Commerce section – sheet 3

2021

25) Viral marketing done by bloggers best describes A) extreme blogging. B) viral blogging. C) freedom of expression. D) social diving 26) The process of measuring, analysing, and interpreting the results of interactions and associations among people, topics, and ideas best describes. A) social intelligence. B) social analytics. C) social brainstorming. D) familial statistics 27) A social network whose primary objective is to facilitate business connections and activities best describes A) commercial network. B) social vortal. C) business social network. D) social marketplace 29) Major reasons to use or deploy business social networking include A) increasing revenue. B) reducing operation and travel costs. C) reducing communication and improving collaboration. D) all of the above 29) Each of the following is a way social networks generate revenue except A) create affiliations with physical venues where members can meet. B) partner with organizations that pay a monthly service fee. C) offer premium service to individuals for a monthly or per-service fee. D) send direct mailings to customers based on recent in-store purchases. 30) All of the following were popular types of online marketing before 2007 except: A) e-mail. B) corporate websites. C) mobile marketing. D) display ads

Faculty of Commerce – Computers and Information Systems Department

Page 6...