Electronic and Mobile Commerce PDF

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Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases....

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Running Head: ELECTRONIC AND MOBILE COMMERCE

ELECTRONIC AND MOBILE COMMERCE

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ELECTRONIC AND MOBILE COMMERCE

ELECTRONIC AND MOBILE COMMERCE Introduction In the contemporary world, the internet is used to complete a significant number of human transactions. Business operations are moving from being completed analog to using the internet for better results. During this COVID-19 pandemic, people are advised to keep social distance, work from home, and other parts of nations’ locked movement. These conditions have significantly increased application e-commerce and m-commerce since one only requires an internet connection to access multiple services from home. E-commerce refers to the business model that involves buying and selling commodities, transmitting data, or money over the internet (Ezekiel, 2021). On the other hand, m-commerce refers to the application of wireless handled information-technology gadgets such tablets, cellphones, and laptops to conduct commercial transactions through the internet. This paper will benefit, challenges, components, and technology infrastructure of electronic and mobile commerce Benefits And Challenges of Increased Application of Electronic and Mobile Commerce The application of electronic and mobile commerce is on the rise, with different people using the internet to sell or buy products, complete online banking, track different supply chain processes, and even pay bills. Almost every organization has adopted e-commerce and mcommerce to boost its sales. However, this growth in electronic and mobile commerce has posed multiple benefits and challenges. Benefits of electronic and mobile commerce

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The application of e-commerce and m-commerce has made it easy to access different services. One can easily shop without traveling to the store by just using the internet to order and pay for various commodities (Hossin et al.,2018). Further, the usability of the applications is fast and easy to navigate. This makes completing business more enjoyable and easier. Online transactions are faster, which helps to save one’s time. One can easily access different suppliers, compare prices and quality of the commodities, and make more informed decisions. E-commerce and m-commerce have made international trading cheaper and more accessible to consumers (Hossin et al.,2018). Therefore, the growth of e-commerce and m-commerce has enhanced the lifestyle of households and the population at large. Also, e-commerce and m-commerce have resulted in different benefits to business owners. The application of e-commerce and m-commerce has helped organizations to attract more customers (Ezekiel, 2021). This is because e-commerce and m-commerce platforms form an ideal place to do marketing. Organizations can easily chat with their potential customers convincing them to purchase their products. Using e-commerce and m-commerce is cheaper and produced higher productivity due to reduced manpower and traditional marketing campaigns. Organizations efficiently use e-commerce and m-commerce to complete market analysis (Hossin et al.,2018). These platforms provide insightful data analytics like market gender, age, location, sex, and behavior, which help organizations make informed decisions to increase sales. Challenges of electronic and mobile commerce According to Shirazi & Iqbal (2017), the main challenge associated with the growth of electronic and mobile commerce is information privacy. Cybercriminals target internet users to accomplish their unethical actions such as identify theft, fraud, financial gain, or destroying one’s

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reputation. Application of commerce and m-commerce include providing phone numbers, addresses, financial details, and preferences, which are confidential (Hossin et al.,2018). A number of violations of consumer privacy through intentional and unintentional consent have been reported in the previous years. Therefore, cybersecurity is the main issue facing the growth of electronic and mobile commerce. The other challenges associated with e-commerce and m-commerce growth are lack of trust, increased competition, and fraud. Some individuals have been scammed severally through online transactions, which affected their trust in e-commerce and m-commerce (Hossin et al.,2018). Others fear that their reputation or finance can be stolen by the use of the internet. Starting an e-commerce and m-commerce platform is easy, which has made many organizations adopt the norm (Ezekiel, 2021). As a result, competition has increased due to e-commerce and m-commerce growth, causing organizations to rely on a traditional business model to register losses. Critical Components of A Successful Electronic and Mobile commerce Strategy Customer engagement: Organizations need proper first impressions in order to convert potential consumers to loyal customers. In e-commerce and m-commerce, the website helps need to be creative to present a lasting impression to the target market (Ezekiel, 2021). Businesses should engage customers by adding an “About Us” page that outlines many details about the company. Also, the customer care page helps customers ask, complain, or give feedback, which is critical for their satisfaction experience (Llanes, 2020). Customers can also be engaged by effective and consistent branding that makes them aware of which commodities are available, their true price, and their details.

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Know the target market: Unfortunately, the internet has numerous organizations selling similar products. Therefore, an organization needs to properly understand its target market to achieve a competitive advantage. Llanes (2020) noted that understanding the market helps the organization tailor its commodities to suit their needs, which is critical for successful ecommerce and m-commerce strategies. Also, understanding the target market helps the organization make informed decisions to boost its brand (Llanes, 2020). This is because brand reputation shapes buyers’ preferences, and having an established brand helps the organization acquire more customers, registering more profit. Develop and maintain a healthy supply chain: A successful online business strategy depends on how the organization can deliver the right product at the right time and with the right price the market is ready to pay (Llanes, 2020). Therefore, a good strategy involves selecting the right suppliers that are operationally and financially sound to maintain customer satisfaction. Warehouse operations: Developing good warehouse operations results in great shipping service, which determines the success of an e-commerce and m-commerce strategy (Llanes, 2020). Therefore, the organization should employ well-managed warehousing operators to ensure the right goods are packed and delivered to the right customers. Vital Technology Infrastructure of Electronic and Mobile Commerce Key technology infrastructure required for the proper functioning of electronic and mobile commerce is the internet, web, and computer device. Internet helps the organization and customers access networks and components and interact with each other. Ezekiel (2021) argued that e-commerce and m-commerce transactions are made through the internet, making it critical for e-commerce and m-commerce to work. A web provides a platform where the organization

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displays commodities their selling together with their details. The website also provides data about the company, its services, and conducts. Further, websites help customers and businesses interact, including ordering, paying, tracking the supply, and giving feedback (Ezekiel, 2021). Finally, one has to use a computer which includes desktops for e-commerce and mobile phone, laptops, and tablets for m-commerce. Therefore, the internet, web, and computer device are key technology infrastructure components needed for e-commerce and m-commerce to work. Conclusion To sum up, electronic commerce (e-commerce) and mobile commerce (m-commerce) are examples of business trends happening in the current world. Electronic and mobile commerce has made it easier for the organization to meet the wide market through the internet, increasing their sales. In addition, customers use electronic and mobile commerce to find different suppliers who help them choose better products. However, successful e-commerce and m-commerce strategies require one to create customer engagement, know the target market, develop and maintain a healthy supply chain, and develop good warehouse operations. Finally, the internet, website, and computer device are critical technology infrastructures for the proper functionality of electronic and mobile commerce.

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References Ezekiel, A. O. (2021). Marketing Strategies: From Door to Door To Evangelism To ECommerce, And M-Commerce Marketing. European Journal of Management and Marketing Studies, 6(3). https://doi.org/10.46827/ejmms.v6i3.1076 Hossin, M. A., Sarker, M. N. I., Xiaohua, Y., & Frimpong, A. N. K. (2018, August). Development dimensions of e-commerce in Bangladesh: scope, challenges and threats. In Proceedings of the 2018 International Conference on Information Management & Management Science (pp. 42-47). https://doi.org/10.1145/3277139.3277152 Llanes, R. P. (2020). E-commerce as a tool to boost the development of Cuban agribusiness companies. Scientia et technica, 25(1), 120-126. Shirazi, F., & Iqbal, A. (2017). Community clouds within M-commerce: a privacy by design perspective. Journal of Cloud Computing, 6(1), 1-12. https://doi.org/10.1186/s13677017-0093-0...