ES1770 exam - Year 1 past paper solutions Warwick school of engineering PDF

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Year 1 past paper solutions Warwick school of engineering...

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ES1770

THE UNIVERSITY OF WARWICK

First Year Examinations: Summer 2017

AESTHETICS OF DESIGN

Candidates should answer ALL FOUR QUESTIONS.

Time Allowed : 2 hours.

Only calculators that conform to the list of models approved by the School of Engineering may be used in this examination.

Read carefully the instructions on the answer book and make sure that the particulars required are entered on each answer book. PAGE 5 MAY BE DETACHED AND INCLUDED WITH YOUR ANSWER BOOK.

ES1770

1. a. Line can be used to communicate emotion and state of mind through its character and direction. Describe what kind of meanings might be attributed to each of the following types of line. i. Horizontal ii. Vertical iii. Diagonal iv. Horizontal and vertical combined v. Curves (10 marks) b. Using your knowledge of the expressive qualities of line, interpret the personalities of the group shown in Saul Steinberg’s “Cut-out Family” reproduced in Fig. 1 below.

Figure 1 Saul Steinberg’s “Cut-out Family” (5 marks) c. The logo for the Whale Water Pump Company shown in Fig. 2 below, incorporates a mnemonic device. It has been shown that such devices can dramatically influence recall.

Figure 2 The logo for the Whale Water Pump Company For each of the following organisations, design a logo, incorporating a mnemonic device, and explain why your logo would be memorable. i. Nobby’s Pork Pies Ltd. ii. The Snug Slipper Company iii. The Jungle Gym (10 marks) (Total 25 Marks) ______________________________________________________________________________________

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ES1770

2. a. Philippe Stark’s iconic Juicy Salif lemon squeezer is shown in Fig. 3 below. Discuss what you consider to be the strengths and weaknesses of this design, both in the aesthetic and the purely functional contexts.

Figure 3 Philippe Stark’s lemon squeezer (7 marks) b. Based on your answer to question 2a. above, design a new lemon squeezer. Your design should possess a distinctive style and appearance that will ensure its status as a future ‘design classic’ yet also address the functional shortcomings of the Juicy Salif . Your solution should include a series of concept sketches showing your train of thought and the evolution of the design together with a drawing (or drawings) that clearly shows your finished design to its best advantage. Annotation may be used to clarify the design intent. (18 marks) (Total 25 marks) ______________________________________________________________________________________

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ES1770

3. a. Discuss the relevance of aesthetics in the engineering environment. (10 marks)

b. Explain what design concept sketches are and discuss why they are such an essential part of the design process. (10 marks)

c. In the context of art and design, using examples as appropriate, explain the difference between visual unity and unity of concept. (5 marks)

(Total 25 Marks) ______________________________________________________________________________________

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4. a. Explain the concept behind the Jay Doplin’s method for generating perspective in drawings. Use diagrams as appropriate. (5 marks)

b. In the late nineteenth century, Chicago architect Louis Sullivan wrote, "Form follows function." What did he mean? Give two examples that prove this idiom, and two examples that don’t. (5 marks) c. Detach Fig. 4, on page 5, and complete the outline picture of a room using the appropriate linear perspective techniques, adding the following items:  A desk  A computer monitor on the desk  A table lamp on the desk  A chair  A window  A rectangular mat on the floor  A picture hanging on a wall  A door (in the doorway shown) It is important that you leave all construction lines visible, do not erase them. IMPORTANT: When you have finished, attach Fig. 4 to your exam answer book using the treasury tags provided and record your student ID number on the sheet. (15 marks) (Total 25 Marks)

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University ID:____________

This way up Please use this sheet for Question 4 Detach this sheet and attach it to your exam answer book

ES1770

5

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Fig. 4...