Exam 2018, questions PDF

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_________________________________ SEMESTER I EXAMINATIONS 2018/2019 _________________________________ BMGT30300 Business Strategy Professor Pamela Sharkey Scott Professor Federica Pazzaglia Dr. Camilla Noonan* Mr. Bernard Faughey* Mr. Paschal McNeill*

Time Allowed for Sections A and B Combined: 2 Hours Part One of Two Papers: Section A

Instructions for Candidates Section A: Please answer ONE question All questions carry equal marks Answer all parts of the questions you choose Marks will be awarded on the basis of concise and legible answers Section B: Please See Section B paper for further instructions Section A is worth 50% of your grade for this module Section B is worth 20% of your grade for this module

Instructions for Invigilators Section B exam papers are to be handed in at the end of the exam

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BMGT30300 – Business Strategy

Section A: Please answer one question and answer both parts of the question you choose. Both parts carry equal marks. 1. In a recent article titled “Pipelines, platforms and the new rules of Strategy”, Alystyne et al (2016) argue that platform business models require “new rules of strategy”. (a) Outline and critically evaluate their argument.

(25 marks)

(b) In the case of either UBER OR AirBnB, illustrate the organisation’s business model, critically discuss the strategic challenges and the competences the organisation must develop if they are to build and sustain competitive advantage. (25 marks)

OR 2. Having studied the airline industry in this module (most immediately through the two case studies - “The US airline industry” and “AirAsia”), critically evaluate what: (a) The US airline Industry case and (b) AirAsia case teach us about strategy in established industry settings. (25% for your discussion of each case study) oOo

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