Final Marketing chap 15 PDF

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MCQs for Chapter 15 of the marketing textbook...

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When a customer purchases a DVD at a Best Buy electronics store, all of the following information flows in the supply chain are started EXCEPT a. the sales associate scans the UPC recording the sale. b. Best Buy's buyer aggregates sales at all stores and uses the information to send a reorder to the manufacturer. c. the sale is transmitted to Best Buy's distribution center to adjust inventory data. d. the point-of-sale terminal records the sale and sends it to Best Buy's buyer. e. the purchase is added to the customer's purchasing habit records. e. the purchase is added to the customer's purchasing habit records. When the company's dry goods deliveries were late for the third time, Melissa withheld payment from her supplier until it was back on schedule. This is an example of ________ power. a. reward b. referent c. legitimate d. coercive e. Expertise d. coercive TT Toys manufactures toys. The company recently started buying paint for its toys from a Chinese firm. This Chinese company is part of TT Toys' a. distribution center. b. supply chain. c. voluntary chain. d. CFPR. e. corporate vertical marketing system. b. supply chain. With a pull marketing strategy, a. merchandise is allocated to stores on the basis of demand forecasts. b. inventory management is less responsive to customer demand. c. it is more difficult to manage conditions of high uncertainty than in a push supply chain. d. there is a greater likelihood of being overstocked or out of stock than in a push supply system. e. orders for merchandise are generated at the store level based on sales data captured at POS terminals e. orders for merchandise are generated at the store level based on sales data captured at POS terminals Retailers often perform ticketing and marking functions in their distribution centers rather than in their retail stores because ticketing and marking is often

a. inefficient and expensive. b. too complex for sales personnel to manage. c. the responsibility of the logistics department and not the marketing department. d. the responsibility of the dispatcher. e. done in conjunction with supply chain promotional allowances. a. inefficient and expensive. At the BMW plant in Spartanburg, South Carolina, suppliers deliver parts every four hours when the plant is in operation and are responsible for removing any packaging or pallets used to deliver their products. BMW uses a ______________ inventory control system. a. UPC b. CPFR c. cross-docking d. JIT e. lead time d. JIT Franchising involves a __________ vertical marketing system. a. cooperative b. corporate c. conventional d. contractual e. Administered d. contractual In a __________ distribution center, merchandise moves from vendors' trucks to retailers' delivery trucks in a matter of hours. a. cross-docking b. combination c. vertical d. traditional e. Horizontal a. cross-docking In a retail supply chain, the ________ records the purchase information and electronically sends it to the corporate office. a. data warehouse b. POS terminal c. UPC d. aggregate e. ASN b. POS terminal In vendor-managed inventory systems,

a. companies send information to cooperatives. b. retailers send sales information to the manufacturer. c. manufacturers send sales information to the retailer. d. customers send information to retailers. e. corporations send information to retail customers, bypassing wholesalers and retailers. b. retailers send sales information to the manufacturer. __________ is when vendors ship merchandise prepackaged in the quantity required for each store to the distribution center. a. Traditional shipping b. Combination warehousing c. Horizontal merchandising d. Vertical merchandising e. Cross-docking e. Cross-docking A __________ is a document used by a forklift driver, indicating how much of each item to get from specific storage areas. a. pick ticket b. certificate of origin c. warehouse receipt d. bill of lading e. RFID tag a. pick ticket ______________ systems are designed to deliver smaller shipments of merchandise on a more frequent basis to retailers. a. UPC b. CPFR c. JIT d. Lead time e. Cross-docking c. JIT A _______________ is a facility for the receipt, storage, and redistribution of goods to company stores or customers. a. collaborative replenishment office b. floor-ready franchising center c. supply chain hub d. distribution center e. circulation center d. distribution center

Sophie made pies and sold them from her food trailer at businesses. This is an example of a a. simplified transaction. b. indirect marketing channel. c. wholesale operation. d. distribution center. e. direct marketing channel. e. direct marketing channel. A __________ is a 13-digit code retailers can use to track inventory. a. EDI b. pick ticket c. CFPR d. ASN e. UPC e. UPC In a __________ distribution center, merchandise moves from vendors' trucks to retailers' delivery trucks in a matter of hours. a. vertical b. combination c. traditional d. cross-docking e. Horizontal d. cross-docking A __________ is a supply chain whose members act like a unified system. a. concentrated marketing system b. independent marketing system c. conventional marketing system d. strategic marketing system e. vertical marketing system e. vertical marketing system With a _______ marketing strategy, there is less likelihood of being overstocked or out of stock because the store orders merchandise as needed on the basis of consumer demand. a. vendor-managed b. consignment c. manufacturer-managed d. pull e. push d. pull

_____________ systems are designed to deliver smaller shipments of merchandise on a more frequent basis to retailers. a. UPC b. Cross-docking c. JIT d. Lead time e. CPFR c. JIT When the company's dry goods deliveries were late for the third time, Melissa withheld payment from her supplier until it was back on schedule. This is an example of ________ power. a. referent b. reward c. legitimate d. coercive e. expertise d. coercive Felicia had just taken over her family's business after spending ten years in the marketing department of a large corporation. She met with a representative from one of her firm's biggest customers, who told her, "We should think about how we can make the pie bigger rather than fighting over the size of the slices." She had expected a more cutthroat approach rather than this call for a a. shared mission statement. b. linked supply chain. c. partnering relationship. d. common marketing system. e. corporate vertical marketing system. c. partnering relationship. At the BMW plant in Spartanburg, South Carolina, suppliers deliver parts every four hours when the plant is in operation and are responsible for removing any packaging or pallets used to deliver their products. BMW uses a ______________ inventory control system. a. JIT b. CPFR c. lead time d. cross-docking e. UPC a. JIT Which of the following is NOT one of the activities carried on in a distribution center?

a. Coordinating inbound transportation b. Receiving, checking, storing, and cross-docking c. Distributing paychecks and paystubs for retail employees d. Getting merchandise floor ready e. Coordinating outbound transportation c. Distributing paychecks and paystubs for retail employees A __________ is a supply chain whose members act like a unified system. a. independent marketing system b. vertical marketing system c. concentrated marketing system d. conventional marketing system e. strategic marketing system b. vertical marketing system If a firm declared that it wanted to develop a strategic relationship, but was unwilling to commit funds or any effort to make it succeed, there would be an obvious lack of a. mutual trust. b. common goals. c. open communication. d. credible commitments. e. a contractual arrangement. d. credible commitments The local auto supply store gets merchandise delivered to it by its manufacturers as soon as it has a need, reducing stockouts with minimal inventory. This demonstrates the concept of a. cross-docking. b. a push marketing strategy. c. manufacturer-managed distribution. d. vendor-managed inventory. e. data warehousing. d. vendor-managed inventory. TT Toys manufactures toys. The company recently started buying paint for its toys from a Chinese firm. This Chinese company is part of TT Toys' a. CFPR. b. distribution center. c. corporate vertical marketing system. d. voluntary chain. e. supply chain. e. supply chain. ________ power is based on getting a channel member to behave in a certain way because of a contractual agreement.

a. Reward b. Referent c. Coercive d. Expertise e. Legitimate e. Legitimate In vendor-managed inventory systems, a. customers send information to retailers. b. manufacturers send sales information to the retailer. c. companies send information to cooperatives. d. corporations send information to retail customers, bypassing wholesalers and retailers. e. retailers send sales information to the manufacturer. e. retailers send sales information to the manufacturer. Roland has just received notification from a vendor that his clothing merchandise order has been processed and dispatched. Roland has just received a a. CPFR tag. b. vendor-managed inventory alert. c. horizontal contractual notice. d. universal product code report. e. advanced shipping notice. e. advanced shipping notice. In a retail supply chain, the ________ records the purchase information and electronically sends it to the corporate office. a. aggregate b. ASN c. UPC d. data warehouse e. POS terminal e. POS terminal A __________ is a supply chain whose members act like a unified system. a. concentrated marketing system b. conventional marketing system c. independent marketing system d. strategic marketing system e. vertical marketing system e. vertical marketing system A __________ is the set of institutions that transfer the ownership of and move goods from the point of

a. logistics chain b. strategic relationship c. distribution center d. marketing channel e. electronic data interchange d. marketing channel When Joe's Chicken Shack wants chicken delivered in smaller batches more frequently, it offers its distributors an incentive in the form of special bonuses to change their schedules. Joe's demonstrates which kind of power? a. referent b. reward c. information d. coercive e. expertise b. reward Dawn works for a firm that buys products directly from the manufacturer and sells them to retailers, who then sell the products to consumers. Dawn works for a a. retail jobber. b. wholesaler. c. store representative. d. manufacturer's representative. e. retail distribution center. b. wholesaler. When Cynthia's Boutique receives dresses, they already have price tags and are on hangers. Cynthia's Boutique receives __________ merchandise. a. quick response b. floor-ready c. horizontal channel d. just-in-time e. repurposed b. floor-ready Especially in the fashion industry where styles and trends change rapidly, a quick response system can a. allow manufacturers to introduce unpopular styles and still be successful. b. allow retailers to better forecast long-term demand. c. increase cross-docking promotional effectiveness. d. align deliveries more closely with actual sales. e. reduce logistical overlay. d. align deliveries more closely with actual sales.

Typically, manufacturers and retailers exchange business documents through a __________ system, the computer-to-computer exchange of business documents from a retailer to a vendor and back. a. electronic data interchange b. radio frequency identification c. floor-ready bundling d. vertical conflict reduction e. cross-docking exchange a. electronic data interchange Felicia had just taken over her family's business after spending ten years in the marketing department of a large corporation. She met with a representative from one of her firm's biggest customers, who told her, "We should think about how we can make the pie bigger rather than fighting over the size of the slices." She had expected a more cutthroat approach rather than this call for a a. common marketing system. b. shared mission statement. c. linked supply chain. d. corporate vertical marketing system. e. partnering relationship. e. partnering relationship. In a corporate vertical marketing system, a. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives. b. independent firms join together formally to decide how the marketing channel will operate. c. transaction selling is the norm, with the invisible hand guiding the overall functioning. d. conflict tends to be a major problem. e. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain. e. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain. Typically, manufacturers and retailers exchange business documents through a __________ system, the computer-to-computer exchange of business documents from a retailer to a vendor and back. a. radio frequency identification b. cross-docking exchange c. vertical conflict reduction

d. electronic data interchange e. floor-ready bundling d. electronic data interchange Some retailers require their suppliers to ship merchandise ___________, thus eliminating the time and expense associated with ticketing and marking. a. floor-ready b. aggregated c. synthesized d. lead time synchronized e. flattened a. floor-ready In retailing, a just-in-time delivery system is called a _____________ system. a. UPC b. quick response c. lead time d. cross-docking e. CPFR b. quick response Steven managed an auto parts store in the 1990s. At that time, stock-outs—failure to have the parts auto mechanics needed to do their work that day—increased the likelihood of the mechanics becoming customers of competing auto supply stores. To avoid this problem and keep his business customers, Steven most likely a. increased promotional outlays to overcome customer dissatisfaction. b. canceled orders and shifted the business to competitors. c. returned to traditional distribution center logistics. d. stockpiled inventory, adding to the cost of providing auto parts. e. used exclusive geographic territories to reduce supply chain inefficiencies. d. stockpiled inventory, adding to the cost of providing auto parts. A distribution center is typically operated by a. vertically integrated consumer networks. b. corporate-government joint ventures. c. electronic data interchange services. d. the marketing department. e. retailers, manufacturers, or distribution specialists. e. retailers, manufacturers, or distribution specialists. ______________ systems are designed to deliver smaller shipments of merchandise on a more frequent basis to retailers. a. CPFR b. UPC

c. Cross-docking d. Lead time e. JIT Correct e. JIT Correct In a corporate vertical marketing system, a. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives. Incorrect b. conflict tends to be a major problem. c. independent firms join together formally to decide how the marketing channel will operate. d. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain. e. transaction selling is the norm, with the invisible hand guiding the overall functioning. d. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain. In marketing's four Ps, place refers to all activities required to get a. demand chain management functionally operable. b. the design of the terminal location for products accomplished. c. access to the physical space within a retail establishment. d. the right products to the right customer when that customer wants it. e. consumers to the destination. d. the right products to the right customer when that customer wants it. Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because a. no one is directly in charge of place decisions. b. the product itself is so much more important. c. it occurs after making pricing decisions. d. it happens behind the scenes. e. it conflicts with promotion. d. it happens behind the scenes. When the company's dry goods deliveries were late for the third time, Melissa withheld payment from her supplier until it was back on schedule. This is an example of ________ power. a. expertise b. reward c. referent d. legitimate

e. coercive e. coercive When a customer purchases a DVD at a Best Buy electronics store, all of the following information flows in the supply chain are started EXCEPT a. the purchase is added to the customer's purchasing habit records. b. Best Buy's buyer aggregates sales at all stores and uses the information to send a reorder to the manufacturer. c. the sale is transmitted to Best Buy's distribution center to adjust inventory data. d. the point-of-sale terminal records the sale and sends it to Best Buy's buyer. e. the sales associate scans the UPC recording the sale. a. the purchase is added to the customer's purchasing habit records. Today, when a customer orders merchandise from an online vendor, the vendor usually sends an immediate order confirmation message by e-mail. Usually within a day or two, a second message arrives stating that the order is in the mail. This second message is a type of a. universal product code report. b. advanced shipping notice. c. vertical contractual notice. d. CPFR requirement. e. RFID tag. b. advanced shipping notice. Franchising involves aNo __________ vertical marketing system. a. conventional b. cooperative c. contractual d. administered e. corporate Incorrect c. contractual With a pull marketing strategy, a. it is more difficult to manage conditions of high uncertainty than in a push supply chain. b. inventory management is less responsive to customer demand. c. orders for merchandise are generated at the store level based on sales data captured at POS terminals. d. merchandise is allocated to stores on the basis of demand forecasts. e. there is a greater likelihood of being overstocked or out of stock than in a push supply system. Incorrect c. orders for merchandise are generated at the store level based on sales data captured at POS terminals. Which of the following is NOT required to build a successful strategic relationship?

a. mutual trust b. credible commitments c. common goals d. creation of a joint venture e. open communications d. creation of a joint venture In a corporate vertical marketing system, a. conflict tends to be a major problem. b. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain. c. independent firms join together formally to decide how the marketing channel will operate. d. transaction selling is the norm, with the invisible hand guiding the overall functioning. e. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives. b. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain. Getting merchandise floor-ready entails a. intensive cross-docking. b. vertical supply chain wholesaling. c. distributing and dispatching. d. ticketing and marking. e. selective checking. d. ticketing and marking. The basic motivating factor in designing supply chains is that a. collaboration creates transactional relationships. b. each party wants something from the others. c. the participants must create the best possible EDI system. d. retail floor salespeople need emotional support from management. e. the most powerful member of the supply chain always wins. b. each party wants something from the others. In marketing's four Ps, place refers to all activities required to get a. access to the physical space within a retail establishment. b. the right products to the right customer w...