Google LLC is an American multinational technology company that specializes in Internet PDF

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Class assignment on Service marketing platform of Google LLC....

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Narrative Google LLC is a multinational technology corporation based in the United States that specializes in Internet-related services and products such as online advertising technologies, a search engine, cloud computing, software, and hardware. Google is one of the top-notch information search engines on the web that ever existed. Google involves many types online marketing tools and services. Google Ads are most popular among them that involves large and small companies to sync their marketing efforts with google marketing services through their online ad building portal. Google’s mission is to organize the world’s information and make it universally accessible and useful. Using google Marketing platform, organizations can market their products and services to the largest customer segments around the world within shortest possible time. Display and video advertising, Search advertising, Analytics and testing, Creative design of posters and banners for the advertisement endeavors can be done in google platform with sheer comfort and flexibility according to the customized desires of organizations. Search engine optimization (SEO) is the latest method of boosting online marketing of products and services in a way that the potential customers whenever search for the relevant products or service in the google search engine; they will eventually get the results of those marketers who have optimized the search engine for their products and services through SEO. Individual and group advertising can also be done by logging in to the google Ads account and creating a new campaign stating the marketing goals and target audience for the initiative. There are selective plans for small businesses, enterprises and individuals efficiently customized by google. One can simply go through their marketing tools and platforms and select one that best suits their marketing requirements. Google has also launched some learning platforms for people to learn how efficiently one can conduct their marketing activities by partnering with Google marketing platforms. Google has made their service marketing cost effective by pricing them in subscription basis according to short and long term of service taking. Online Learning platforms such as Coursera, Edx, Udemy, Skillshare all of them have digital marketing learning courses featuring Google online marketing services. From these courses people can learn and efficiently use google marketing platform using their sets of marketing tools.

Analysis Consumer purchase behavior is largely influenced by the marketing efforts of business organizations. Marketing of business organizations circulate on the pivot point of consumer preference analysis, their priorities, their purchase pattern of a product or service and their satisfaction to the additional value from that product or service. Due to Information technology-based revolution in businesses; traditional marketing from physical markets and shops is decreasing day by day and online based shopping is getting popular among consumers of many different types of product and services. As a result, marketing efforts are becoming more important as a result of online web-based efforts. Using their data analytics approaches, Google marketing platforms generate information on consumer buying behavior. They are constantly sifting through large data sets of customer purchases in order to identify patterns of consumers purchasing various things. Google provides service marketing to many large and small businesses through their marketing platform, as well as providing feedback on how consumers respond to their products and services by collecting, analyzing, and reporting consumer purchase behavior in an organized manner, resulting in more optimized marketing efforts from those businesses. This agile method, which is connected with data-driven marketing, gives businesses a platform to quickly respond to customers' intents and requirements, especially on social media. Adidas has turned to Google Marketing Platform to harness audience analytics to inform the art of storytelling and help teams deliver relevant messaging across channels, from brand marketing to retail to e-commerce. Adidas leverages Google Marketing Platform audience analytics to cooperate across brands and e-commerce, provide more relevant messages across platforms, and learn in real time from campaign results. Leading marketers are embracing platform integrations and technology to enhance customer engagement by offering more relevant experiences in the moment, according to new study from Bain. So, Google is changing the marketing concepts from traditional aspects to the online based flexible initiatives that is turning consumers more enthusiastically in changing their shopping behavior from traditional approach to online. People spend a large amount of time on their smartphones nowadays surfing through social medias and online shopping portals. Google analytics using their all resource and technologies to locate those usage pattern and making that dataset a well-organized information on consumer purchase behavior in online. They are also selling these data to organizations and making profit. Organizations taking this information to understand consumers better and make their products and services to the best of interests of those consumers....