Group 2 Bakery - BUSINESS PLAN ASSIGNMENT PDF

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FACULTY OF PLANTATION AND AGROTECHNOLOGY, UITM JASIN MELAKAENT300: FUNDAMENTALS OF ENTERPRENEURSHIPTITLE: BUSINESS PLANPREPARED FOR:MADAM NORLELA BINTI ABASCLASS: M3AT1105CPREPARED BY:NAME STUDENT IDALIAH NASUHA BINTI NORDIN 2018247216NUR AFIRA SOFEA BINTI OTHMAN 2018258918NUR AQILAH BINTI KADIMAN 2...

Description

FACULTY OF PLANTATION AND AGROTECHNOLOGY, UITM JASIN MELAKA

ENT300: FUNDAMENTALS OF ENTERPRENEURSHIP

TITLE: BUSINESS PLAN

PREPARED FOR: MADAM NORLELA BINTI ABAS

CLASS: M3AT1105C

PREPARED BY: NAME

STUDENT ID

ALIAH NASUHA BINTI NORDIN

2018247216

NUR AFIRA SOFEA BINTI OTHMAN

2018258918

NUR AQILAH BINTI KADIMAN

2018253114

NURUL FATIN ATIQAH BINTI ABD RAHMAN

2018256734

SITI NUR SHAHIDA BINTI RAZALI

2018242998

DATE OF SUBMISSION: 14TH DECEMBER 2020

TABLE OF CONTENT NO.

TITLE

PAGE

-

Letter of Submission

4

-

Acknowledgement

5

-

Executive Summary

6

INTRODUCTION

7

1.1

Purpose of Business Plan

8

1.2

Company Background

9

1.3

Location of The Business

10

1.4

Owners’/Partners’/Directors’ Background

11

1.0

2.0

3.0

MARKETING PLAN

-

2.1

Introduction

16

2.2

Product Description

16

2.3

Target Market

17

2.4

Competition

18

2.5

Market Share

19

2.6

Sales Forecast

21

2.7

Marketing Strategy

-

2.1.1

Product Strategy

22

2.1.2

Price Strategy

22

2.1.3

Place Strategy

26

2.1.4

Promotion Strategy

27

2.8

List of Marketing Personnel and Remuneration

30

2.9

Schedule of Task and Responsibilities

31

2.10

Marketing Budget

31

OPERATIONS PLAN

-

3.1

Introduction

32

3.2

Operations Process

32

3.3

Process Flow Chart

33

3.4

Capacity Planning

36

3.5

Material Requirement

37

3.6

List of Operations Personnel and Remuneration

41

3.7

Schedule of Task and Responsibilities

42

3.8

Machinery and Equipment Schedule

43

Page | 2

4.0

3.9

Operations Layout Plan

44

3.10

Location

44

3.11

Operations Overhead

45

3.12

Operation/Production Budget

46

ADMINISTRATIVE PLAN 4.1

5.0

6.0 -

-

Introduction

47

4.1.1

Vision

47

4.1.2

Mission

47

4.1.3

Objectives

47

4.1.4

Goals

47

4.2

Organizational Chart

48

4.3

List of Administrative Personnel

48

4.4

Schedule of Remuneration

49

4.5

Schedule of Task And Responsibilities

49

4.6

List of Office Fixture and Fittings

50

4.7

Administrative Budget

51

FINANCIAL PLAN

-

5.1

Introduction

52

5.2

Project Implementation Cost

53

5.3

Sources of Finance

54

5.4

Loan Amortisation Schedule

54

5.5

Pro-forma Cash Flow Statement

55

5.6

Pro-forma Income Statement

56

5.7

Pro-forma Balance Sheet

57

5.8

Financial Analysis 5.8.1

Liquidity

58

5.8.2

Profitability

59

5.8.3

Efficiency

60

Financial Leverage 5.8.4 CONCLUSION

61

APPENDICES

63

62

Page | 3

LETTER OF SUBMISSSION

Diploma Planting Industry Management (AT110) Faculty of Plantation and Agrotechnology University Teknologi MARA Cawangan Jasin 77300 Jasin, Melaka, Malaysia.

Madam Norlela Binti Abas Lecturer of Fundamentals of Entrepreneurship (ENT300) Faculty of Plantation and Agrotechnology University Teknologi MARA Cawangan Jasin 77300 Jasin, Melaka, Malaysia.

14th December 2020

Madam, Submission of the Business Plan Report (ENT300) According to the title above, attach here is the business plan title “NYUMMY BAKERY” to fulfil the requirements as needed for the university requirements. Below is the list of the group members that involved in completing this business plan: 1) ALIAH NASUHA BINTI NORDIN

2018247216

2) NUR AFIRA SOFEA BINTI OTHMAN

2018258918

3) NUR AQILAH BINTI KADIMAN

2018253114

4) NURUL FATIN ATIQAH BINTI ABD RAHMAN

2018256734

5) SITI NUR SHAHIDA BINTI RAZALI

2018242998

Page | 4

ACKNOWLEDGEMENT

In the name of Allah, the Most Gracious, the Most Merciful, First of all, we would like to send or highest gratitude to Allah, The Almighty for giving us a chance to accomplish the business plan report of our selected business which is a bakery after all the difficulties we have been through during the period of accomplishment. As the completion of the report gave us much pleasure, we would like to send our special thanks to Madam Norlela Binti Abas, lecturer for subject of Fundamentals of Entrepreneurship (ENT300) in Faculty of Plantation and Agrotechnology in University Teknologi MARA Cawangan Jasin, Melaka for her kindness of giving us such a helpful and beneficial guidelines as the success of the business plan report would not have been possible without her support and contributions. Next, a lot of thanks to all group members who are really responsible to their part as well as great cooperation given through the process of accomplishment of the business plan report. We did a really hard work in seeking additional information to some entrepreneur in the field. Thank you also for those who are directly or indirectly guided us during the term of completion of the business plan report.

Page | 5

EXECUTIVE SUMMARY

Nyummy Bakery is a one the only bakery in the university that offers the right price for student life. This bakery focused on bakeries that produce innovative, traditional bakery products because the recipes used are hereditary and healthy recipes as well as using premium ingredients. The company aims to achieve a superior position in the retail bread industry channel based on the concept student handmade and fresh for oven and brand specificity in the targeted market. Our bakery shop offers a wide range of exciting products. Some of our top products are breads, chocolate chip cookies and cakes. Products with a delicious taste that makes customers place orders many times. This product is also halal and has been recognized by JAKIM. So, all students whether Muslim or not can enjoy it. Our bakery shop is located at Stall No. 26, Bangunan Pusat Persatuan Pelajar, UiTM Melaka Kampus Jasin, 77300 Merlimau, Melaka. Our products are being made with the main ingredients which are flour, butter and eggs. Thus, our products’ price is reasonable for the students of UiTM Jasin to buy. Next, we have assembled a strong management team. This team is led by Aliah Nasuhah who has a small business experience at home and her products have become the talk of the town. Then, we have Nurul Fatin Atiqah as an administration manager, Nur Aqilah as marketing manager, Nur Afira Sofea as an operational manager and Siti Nur Shahida as financial manager. In addition, the employees hired are all have their experience in accordance with the position set within the company.

Page | 6

1.0 INTRODUCTION

Nyummy Bakery is a bakery shop where we sell various types of cakes and pastries. We named our bakery shop because all of our unique taste of cakes and pastries, that when people eat our freshly made bake cakes or pastries they will say nyummy instead of delicious. All of our products are homemade where we bake them by ourselves and freshly serve for our beloved customers. Not just homemade, our recipes are also unique where our manager creates it by herself for the satisfaction of our customers. Our products are being made from flour, eggs and butters. Besides that, our bakery shop has halal certificated from JAKIM where our products are free from animals and others harm ingredients. We will make sure our bakery shop is clean from any dirt and messiness. So, our beloved customers will feel comfortable when entering the shop. Our bakery shop is located in UiTM Jasin where the students can easily find cakes and pastries at our bakery shop so that they do not have to go out from the university. Not just students, lecturers, other workers and also people who lives around this university also can buy our products. Because most of our customers are student, so we put an affordable price for our products so that they can get delicious cakes or pastries with cheap price. We will keep launching new menus, so that our beloved customers can experience new taste of cakes and pastries that satisfied their taste.

Page | 7

1.1 PURPOSE OF BUSINESS PLAN

The purpose of this business plan is as the first step as a module before starting a business. This business plan is very important for a new company like Nyummy Bakery because it may help us to maintain our business longer in the Malaysia market.

The purposes of doing this business plan are as below:  To show the financial strength of the company, especially when applying for loans and to

convince the investors towards providing funds or other financial institution.  To fulfil one of the terms and condition that stated in ENT 300 project.  As a guideline for us in setting, planning, managing, handling and controlling our business

for the day to day management, budget, financial forecast, strategies, target market and even long term goals.  It is also prepared to state clearly the information on the certain authorities’ parties to get

permits or other facilities in the mean of formation of a business.  This business plan can be utilized to convince the suppliers the ability of paying back on

credit and the ability to carry out a project of services for customers or the tender board.  To improve any weaknesses arise by comparing the actual performance of the firm with

its master plan. It is to see whether it is a favourable or unfavourable situation.

Page | 8

1.2 COMPANY BACKGROUND

Name of Business

NYUMMY BAKERY

Business Address

Stall No. 26, Bangunan Pusat Persatuan Pelajar, UiTM Melaka Kampus Jasin, 77300 Merlimau, Melaka

Email

[email protected]

Telephone Number

07-7284599

Form Of The Business

Private Limited Company

Main Activity or Activities

Produce and selling cake, cookies and bread

Date of Commencement

1 January 2020

Date of Registration

1 December 2019

Registration Number

960207-2

Name of Bank

MALAYAN BANKING (MAYBANK)

Bank Account Number

123456789101112

Page | 9

1.3 LOCATION OF THE BUSINESS

Google Maps

Page | 10

1.4 PARTNERS’ BACKGROUND

CHIEF EXECUTIVE OFFICER (CEO)

Name

Aliah Nasuha Binti Nordin

Identity Card Number

001205-01-1702

Date of Birth

5th December 2000

Age

20 years old

Marital Status

Single

Email

[email protected]

Telephone Number

011-5883 0108

Academic Qualification

Diploma in Planting Industry Management, UITM Jasin, Melaka

Course Attended

Fundamentals of Entrepreneurship (ENT300)

Permanent Address

PKSG A/49, Kampung Parit Kassan, 84800 Bukit Gambir, Tangkak, Johor

Skills

Microsoft Word, Microsoft Power Point, Microsoft Excel, Communication Skill, and Teamwork Skill - Participated in a bakery course for 2 months at Pasir Gudang

Experiences

Community College - Internship Experience at Sarjani (M) Sdn. Bhd. - Online Business (selling baju kurung and hijab)

Awards and Recognition

- Culinary Certificate in Bread, Cake and Pastry Entrepreneurship

Page | 11

- Culinary Certificate in Production of Basic Cake and Decoration - Culinary Certificate in Pastry and Confectionary Basis Present Occupation

Chief Executive Officer (CEO)

ADMINISTRATION MANAGER

Name

Nurul Fatin Atiqah Binti Abd Rahman

Identity Card Number

000505-01-2112

Date of Birth

5th May 2000

Age

20 years old

Marital Status

Single

E-mail

[email protected]

Telephone Number

013-787 5349

Academic Qualification

Diploma in Planting Industry Management, UITM Jasin, Melaka

Course Attended

Fundamentals of Entrepreneurship (ENT300)

Permanent Address

No. 5, Jalan Gemilang 10, Taman UPC, 86100 Ayer Hitam, Batu Pahat, Johor

Skills

Problem Solving, Teamwork Skill, and Negotiation

Experiences

- Nursery Trees Business - Internship Experience at a Nursery

Present Occupation

Administration Manager

Page | 12

MARKETING MANAGER

Name

Nur Aqilah Binti Kadiman

Identity Card Number

000809-01-1514

Date of Birth

9th August 2000

Age

20 years old

Marital Status

Single

E-mail

[email protected]

Telephone Number

011-2855 3584

Academic Qualification

Diploma in Planting Industry Management, UITM Jasin, Melaka

Course Attended

Fundamentals of Entrepreneurship (ENT300)

Permanent Address

TL 53 Kampung Seri Menanti, Sri Medan, 83400 Batu Pahat, Johor

Skills

Microsoft Word, Microsoft Excel, and Communication Skill - Bakery Worker for 2 Years

Experiences

- Multimedia Member of Seniwara Club - Internship Experience at PPK Sri Medan

Present Occupation

Marketing Manager

Page | 13

OPERATIONAL MANAGER

Name

Nur Afira Sofea Binti Othman

Identity Card Number

000725-01-1832

Date of Birth

25th July 2000

Age

20 years old

Marital Status

Single

E-mail

[email protected]

Telephone Number

019-725 7331 Diploma in Planting Industry Management, UITM Jasin,

Academic Qualification

Melaka

Course Attended

Fundamentals of Entrepreneurship (ENT300)

Permanent Address

C65 Felda Sri Ledang, 85220 Tangkak, Johor

Skills

Microsoft Word, Microsoft Excel, Microsoft Power Point, Communication Skill, and Teamwork

Experiences

- Operation Manager at Pretty Bakery for 2 Years - Internship Experience at Sarjani (M) Sdn. Bhd.

Present Occupation

Operational Manager

Page | 14

FINANCIAL MANAGER

Name

Siti Nur Shahida Binti Razali

Identity Card Number

001020-05-0748

Date of Birth

20th October 2000

Age

20 years old

Marital Status

Single

E-mail

[email protected]

Telephone Number

017-635 3810

Academic Qualification

Diploma in Planting Industry Management, UITM Jasin, Melaka

Course Attended

Fundamentals of Entrepreneurship (ENT300)

Permanent Address

No. 415, 5/10 Taman Gadong Jaya, 71800 Nilai, Negeri Sembilan

Skills

Microsoft Word, Microsoft Excel, Microsoft Power Point, Communication Skill, and Financing

Experiences

- Work as a Restaurant Cashier - Internship Experience at Sarjani (M) Sdn. Bhd.

Present Occupation

Financial Manager

Page | 15

2.0 MARKETING PLAN

2.1 INTRODUCTION TO MARKETING PLAN

Nyummy Bakery is a newly registered business in the food industry. Our bakery shop implies the societal orientation which focuses on satisfying customers’ needs and wants while improving individual and societal well-being. We proudly present our freshly made products such as cakes, breads and cookies to give the satisfaction to our beloved customers. Other than that, we focuses on achieving sales and the profits of our products selling from each months.

2.2 PRODUCTS DESCRIPTION

Our bakery is focused on the taste of the young generations where they love delicious foods at the reasonable price. So, we produce the products that can fulfill their taste bud at lower price. Firstly, our bakery has variety types of cakes and pastries such as mini cakes, white breads and cookies. All of our products are extremely delicious because we use pure butter to get the unique flavor in every bites. The special of our bakery is we sell budget cake where the students can get the cake at RM1 per slice with different flavor. We also accept order for any occasion and the order must be made a week before the event. Then, most of our products are being made from flour, butter and eggs. The lifespan of our pastries is about 5-7 days depends on the environment.

Page | 16

2.3 TARGET MARKET

MARKET SEGMENTATION SEGMENTATION 1. Geographic 2. Demographic 3. Psychographic

BASES Residency: Near the student college area Age: From 5 years old to 80 years old Lifestyle: A gluten-free diet, with high-fibre bread and delicious, stylish with a variety of menus

4. Behavioural

Occasions: Recurring-personal occasions.

User Status: Non-users - May need to be made aware that they have a problem in the first place

Usage Rate: Medium users

Loyalty Status: Regular customers will be given a free member card and receive a discount on each purchase.

Page | 17

2.4 COMPETITION- STRENGTH AND WEAK...