Group Project BY Section 8 ( Business Reasearch AND DATA Analysis) (2) coreection made brcause of turitin PDF

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Marking Mix and Pestle...

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BUS8375- BUSINESS RESEARCH AND DATA ANALYSIS E-COMMERCE STORE SECTOR

PHASE 1 CONESTOGA COLLEGE SECTION NO. 8 SUBMITTED TO PROFESSOR DWEJENDDRA DOOBAY Aswin Alex George(8753197) Kajal Manish Kumar Panchal(8762479) Prayag Kumar Ashok Patel(8761294) Ripun Jindal(8755342) Rachel Lawrence Rego(8748965) DATE OF SUBMISSION: 19-Jun-21

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INTRODUCTION

Flipkart is an online retail store serving 160 million+ products in more than 80+ categories in India, including electronics, fashions, groceries, home furniture, toys, and many more. They are the first online retailers who have crossed 100 million registered users and are the fastest-growing E-commerce player continue to grow momentum for three to five years. Under this, research is done based on analyzing the external environment through a PESTLE

analysis,

which

helps

in

analyzing

political,

economic,

Social,

Technological, Legal, and Environmental. In contrast, in 4Ps, the scope of endeavor through marketing mixes like Product, Price, Place, and Promotion. Then documenting all the elements of the research proposal and conducting a literature review in the next step, and then noting questions that we want to research for another phase. The research aims to discover why people in India are more interested in shopping from Flipkart than other E-commerce platforms. As they achieved the first position in the market, they may face many challenges.

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CONTENTS PESTLE ANALYSIS......................................................................................................3 PESTLE Analysis of Flipkart:-...................................................................................3 1. Political................................................................................................................3 2. Economical:........................................................................................................3 3. Social :................................................................................................................4 4. Technological......................................................................................................4 5. Legal...................................................................................................................4 6. Environmental.....................................................................................................4 MARKETING MIX.........................................................................................................5 Product strategies for Flipkart:..................................................................................5 Price strategies of Flipkart:........................................................................................5 Place strategies of Flipkart:.......................................................................................6 Promotion strategies of Flipkart:...............................................................................6 Research Questions.....................................................................................................7 Statement of the problem:.........................................................................................7 The purpose of the Study:.........................................................................................7 Research Questions:.................................................................................................7 Scope of the Study:...................................................................................................7 Research Design:......................................................................................................8 Research methodology:............................................................................................8 Type of Study:............................................................................................................9 Data collection methods:.........................................................................................10 LITERATURE REVIEW ON E-COMMERCE:.............................................................10 Scope for primary research.....................................................................................12 Classification A........................................................................................................13 Classification B........................................................................................................13 Classification C........................................................................................................13 CONCLUSION............................................................................................................14 REFERENCE..............................................................................................................15

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PESTLE ANALYSIS

The PESTLE analysis

is an important technique for a firm to use in order to

comprehend the market situation. It examines how political, economic, social, and technological issues, as well as legal and environmental factors, affect business. Flipkart pestle analysis proved to be beneficial for understanding market dynamics and improving business operations continuously. That’s why they keep on changing and adapting new strategies to keep themselves in their business and compete with their competitors easily. PESTLE Analysis of Flipkart:-

1. Political: Indian regulators are pretty rigorous in regulating E-commerce players, implying this same means to Flipkart. However, though it’s a well renowned and established business, it still faces criticism during a big billionday sale. This is because they are selling products for a day at a hefty discounting rate which the retailers opposed. So the government of India brings the law to regulate deep discounting sales to protect the interests of retailers. Moreover, in 2021 they also implement a new rule where Flipkart or other e-commerce companies have to show details regarding the product origin because of the tense relationship between China and India.

2. Economical: The government of India tightens rules regarding FDI norms where 100% FDI stake is allowed in the eCommerce marketplace but prohibited in the inventory-based model. It is to protect the interest of offline

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retailers. Moreover, they also removed distinction in a different type of overseas investment implies that up to 49% of the portfolio doesn’t require any approval of transferring ownership to foreign entities.

3. Social : Flipkart takes massive on social activities by setting up their warehouses in rural or backward areas. So they are setting up their business in these areas, which leads to the generation of employment opportunities and reducing regional disparity. Moreover, they have also taken the initiative to provide healthy and better work-life, parental support, wellbeing support, and other benefits to their employees.

4. Technological : Technology plays an essential aspect in Flipkart as they have to showcase their products through apps and websites and required a stable, powerful payment processor to process the transaction. So for this, they are using big data minings and artificial intelligence with the best user interface design to provide a smooth experience for the customers.

5. Legal : The company faces many legal issues in its day-to-day operations, like selling counterfeit products by the seller. It leads to sue by the customer, which affects the company’s reputation. Sometimes they also get a complaint from the seller’s side when a customer tries to commit fraud by allegedly showing that the product is fake, but the seller shipped the correct product.

6. Environmental : Regarding environmental issues, they are not harmful as they are not in the manufacturing business and only require data centers to

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display information. In addition, like in Hyderabad, Telangana, some of their data centers work on renewable energy, ensuring fewer carbon footprints.

MARKETING MIX

The Ecommerce marketing mix will help analyze the company/brand Flipkart by using the 4Ps (Product, Price, Promotion, Place). Every year thousands of ecommerce company are starting, but most of them are failing; this is due to the failure of marketing strategies. The marketing mix enables a company to define its strategies, plan and achieving its goal. The marketing mix is one of the most widely used strategies to satisfy both consumers and sellers. When it is properly understood and executed correctly, this can lead to the success of the company. The 4Ps of the marketing mix are: Product strategies for Flipkart: Flipkart is a website that offers a wide range of products ranging from food supplies to the latest technology products. Flipkart contains more than 80 million listed products to choose from across the 80 plus different structured categories of products for its customers. The company also offers payment services with the help of Phonepe, which is a digital payment services app that Flipkart acquired in the year 2016. By offering a large variety of products and services, Flipkart focuses on the entire population's needs, unlike the competitors like Snapdeal, ShopClues, eBay, which offer less. Price strategies of Flipkart: Flipkart is a marketplace where different sellers can sell their products online. Sometimes, more than one seller offers the same product; this will create competition, resulting in a reduced price. Flipkart also provides free delivery of items

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above Rs499 (approx 8.28 CAD), allowing consumers to get products without extra charges. The company also introduced a cashback policy known as super coins; for every 100Rs (approx 1.66 CAD) spend, two super coins are rewarded with a maximum of 50 super coins per order, which can be later redeemed to buy items of their worth. Place strategies of Flipkart: The company has 15 fulfilment warehouses spread across the different metro cities in India. The warehouse location is closest to major tier 1 city, which helps in faster delivery of products and has a better transportation facility so that items can be transferred to other cities or places in the nation more quickly (Vishant, 2021, para. 6). In tier 1 cities, the company is even offering two-hour or same-day delivery of products focusing on the elderly. According to an article by Business today, Flipkart delivers almost 100% of the available Pin code in India and 80% for newly launched products (Singal, 2020, para. 2). Promotion strategies of Flipkart: Flipkart spends heavily on brand promotion; people like Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, who are prominent actors in India, are selected for Flipkart's ads. Money is also spent on giant billboards and social media influencers to promote their brand. Flipkart devotes 30% of its annual income to showcasing and promotion activities which is a big number when it is compared with its competitors like Snapdeal, ShopClues, eBay; due to this reason, the brand Flipkart has become a common name across households (Sarkar, 2021, para. 46).

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RESEARCH PROPOSAL: Research Questions Statement of the problem: The examiner is being carried out for Online Shopping in the Kankurgachi Area of Kolkata City to discover the consumer options in deciding on Flipkart. So it is needed to find out the options primarily based totally on positive aspects (Income, ranges choice of products, pleasure stage of customers). The purpose of the Study:  To look at the boom of online retail, commercial enterprise in India. 

To discover the commercial web enterprise of the version of Flipkart.



To examine the Customer Feedback of Flipkart over different from being had online retail shops in India. Moreover, to discover the mode through which the consumer has become privy to Flipkart.



To display the pleasure degree of the consumer

Research Questions: What factors affect consumer online shopping decisions? Do promotional activities of the company attract more consumers? Which factor consumers evaluate the most in doing online shopping? Why e-commerce company needs a strong distribution channel? Scope of the Study: 

We are uncovering out the strengths and weaknesses of Flipkart.



We are uncovering the number of destiny purchases.

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

We are uncovering the client pride and their approach of attention to Flipkart.



We are uncovering the belief of most of the competitors.



We are uncovering out the belief of the clients approximately Flipkart.

Research Design: The sort of layout getting used for making this task is Meta-Analysis Design. Metaevaluation is an analytical method designed to systematically compare and summarize the outcomes from some of the person studies, thereby growing the general pattern length and the capacity of the researcher to observe consequences of interest. Research methodology: "Flipkart.com," an Indian online megastore, is the organization I've chosen for my research. I'll be reading about the methods that the site has utilized to attract Indian hundreds, with the intention of delivering them the entire online purchasing experience. The portal provides a unique way closer to the loads to create payment modes like Cash & Card on Delivery which continually enables the hundreds to keep away from the problem of creating online bills, because the credit score card penetration in India very low, &humans are reluctant to make online bills extra to do with the Indians psyche. Since portals give a custom-designed supply to the loads, i.e., the ceremony from the broader product portfolio to fee options, it is convenient for the customers to have an online purchasing revel in trouble-free. Flipkart has followed the same business model as Amazon.com, beginning with the sale of books; as a result, we will refer to it as "Flipkart the Amazon of India," but Flipkart is now a regionally focused E-commerce portal, concentrating primarily on the Indian

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market. What is more interesting is that the minds behind Flipkart are also former Amazon employees. Flipkart.com is an Indian e-commerce company founded by Binny Bansal and Sachin Bansal, who formerly worked at Amazon.com. Following their experience, they developed a similar e-business concept and launched it in India. Flipkart.com strives to make merchandise and items easily accessible to anyone with an Internet connection. Flipkart.com, based in Bangalore, began selling books in 2007 and expanded into the consumer goods category in September 2010 with the sale of a cell phone. Since then, it has continued to expand its product categories to include books, mobile phones, laptops, cameras, home & digital gadgets& appliances, and those already mentioned. With the recent launch of Flyte, the virtual track store, Flipkart.com has broadened its push into the growing virtual content material industry and continues to expand its product line. It is now one of the main e-trade gamers in India, presently ranked no.1 online buying web webpage in India, unfold in 37 cities, with 11 million-plus -e-book titles, 14 unique classes, one hundred thousand gadgets a day. It affords online consumers a memorable online-buying revel in due to its modern 

Pay on delivery,



Free shipping,



EMI option,



Refund policy,



1-month replacement policy Type of Study:

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

Flipkart's innovative workings have overhauled the buy of merchandise from bodily presence withinside the marketplace to the acquisition of merchandise Online, utilizing the B2C version of E-Commerce.



Analysis and Trends of alternate withinside the Market caused through Flipkart.

Data collection methods: By using the mixed survey reviews performed through Flipkart.com for the betterment of Customer service. LITERATURE REVIEW ON E-COMMERCE

Because it can deliver services to billions of people worldwide, the Internet has a massive impact on the world. Thousands of local and global networks, including private, public, academic, commercial, and government networks, helped build the Internet (Yongrui,2014). E-commerce has been made possible thanks to the Internet. This section gives a brief overview of e-commerce, including what it is and how is different from existing related ideas. As a way of doing business, the use of electronic commerce is growing (Ngai and Wat, 2002). The initial stage of the ecommerce investigation was to explain the e-commerce concept. As a result, e-commerce is the purchase and sale of goods and services over the Internet. Consumers can search for items and services on businesses' websites. Consumers then purchase goods and services through the website using a variety of methods (such as credit cards, debit cards, electronic checks, and PayPal). Finally, merchants delivered the orders to customers' homes. Customers can also check on the status of their orders at any time. All of these tasks are completed over the

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Internet. There are many different types of electronic commerce, but the following are the most common: 

B2B (Business to Business): B2B involves commerce between companies transactions, of which are sold to temporary buyers (Pandey and Agarwal, 2014 anus). B2B e-commerce handles interactions between companies. Approximately 80% of electronic commerce falls into this category (Gupta, 2014). An example of B2B is a business transaction between manufacturer and wholesaler or between wholesaler and retailer. B2C (Business to Consumer): In this model, commerce is transactions between the company and consumers directly through the website (Dan, 2014). In the B2C model, a company or organization exchanges goods or services with customers via the Internet for consumers to use for themselves.



C2C (Consumer To Consumer)-This is the fastest-growing type of ecommerce. The company just provides a platform (ie www.ebay.com) to promote products, and buyers can purchase products directly from the seller (Pandey and Agarwal, 2014). In the C2C model, Company promotes an environment in which consumers purchase and directly sell goods and services to each other.



C2B (Consumer-to-Business): In the C2B model, customers sell goods and services to companies and companies buy products and services (Nemat, 2011). Consumers provide value and businesses consume that value. The Internet can serve billions of users worldwide and has great global influence.

The Internet was built with the help of thousands of local and global networks, including private, public, academic, commercial, and government networks.

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Electronic commerce has a significant impact on both the domestic and global economies. According to a recent study, e-commerce has a favorable impact on countries' total economic development, and this contribution to the economy will continue to rise in the future (Shahriari et al., 2015). There is little doubt that an organization's overall sales and productivity will increase as a result of this trend of improved technology. The concept of culture is complicated. The e-commerce website is constantly changing. Global Internet use is also increasing substantially. Most e-commerce websites are in English, but most netizens do not speak English; other languages, such as Chinese, Spanish, Japanese, and French, currently have a large amount of Internet use (Singh et al., 2010). Most of the information on the website is presented through elements, such as colours, images, logos, shapes, frames, links, banners, buttons, ...