Hootsuite - lecture notes PDF

Preview

Summary

lecture notes...

Description

Social media are used to: 1. Provide customer service 2. Sales -- fasten new relationships 3. Nurturing online community. Dedicate fans and customers First, connect to social media accounts 1. Add social network

2. Publish the message to the social network -- compose box 3. Publisher -- scheduled -- to view the full list 4. Engagement view -- get detail and engage with the audience (add social network) How to add social network? https://help.hootsuite.com/hc/en-us/articles/204585410-Addsocial-networks 1. Select profile picture on the top of the watch menu 2. Select the type of social media you want to connect 3. Add account credentials 4. Finish importing Remove social network https://help.hootsuite.com/hc/en-us/articles/217933718-Remove-social-networks 1. Select your profile picture from the top-left corner of the launch menu. 2. Under Private Social Networks, click the gear icon on the social network, and then select Remove from Hootsuite. 3. Click OK. Revoke social network https://help.hootsuite.com/hc/en-us/articles/218443387-Revoke-Hootsuite-access-from-socialnetworks

Getting Set Up for Listening and Engagement in Hootsuite

Organize your account -- Stream 1. Stream are created under the tap 2. To create, click the plus icon and give the tap a name 3. Add a stream a. Button at the top of the dashboard i. Select a profile ii. Click green plus icon to add the stream How to Find Relevant Conversations with Hootsuite Search stream Streams -- tab -- “add stream” / green plus icon -- choose social account -- place quotation/hashtag to show the result -- arrow button would limit to your area -- show example How to Engage with Your Audience Using Hootsuite 1. Twitter -- the retweeted tweet doesn’t count against your own character count Reply, like or quote the tweets 2. Comment on posts relevant to your company or responding to comments left on your content 3. Boost visibility by liking the comments 4. Create comment stream 5. Hide bad comments How to Create Twitter Lists in Hootsuite 1. Existing stream a. Add stream b. Click the lists and select the lists that you want to add 2. Create new lists a. Select “create a new lists” How to Engage Your YouTube Community with Hootsuite 1. Add streams 2. Published comments 3. remove/mark as spam/hide specific users 4. To monitor comments, create a comment stream just for that video a. My channel stream b. Click the buttom -- create comment stream c. Moderate stream How to Listen and Engage on Instagram Using Hootsuite Hashtags, recent followers/following, location, trendspottr for Instagram Additional reading https://education.hootsuite.com/courses/take/hootsuite-dashboard-fundamentals/texts/217850-

3-8-additional-reading...