HW 1 - Design Management PDF

Preview

Summary

materia de diseño ...

Description

Reporte

Nombre: Diana Laura Jiménez Zurita Matrícula: 2823776 Nombre del curso: Nombre del profesor: Design Management Módulo:

Luis Felipe Villalobos Homework:

1 Fecha: 17 de enero de 2020 Bibliografía:

1

https://miscursos.tecmilenio.mx Process: Identify a possible client for your graphic design exercise where a design intervention can be made. Search a prospect interview with the client, where you will start the process of making the creative brief, determining the following: -Problem to solve -Type of market it aims -Market profile of that market segment

Results:

Company: CCYH They have a bad corporate image, both internal and external, I had to experience how several clients had gone wrong, there was a lack of organization and communication. Likewise, the design of your imagotype is not so favorable for the company, it is very rough visually speaking, it is recommended that a more specific image be created, centered on what it offers. Type of market to which it points: People dedicated to home remodeling, engineers, masons, architects, housewives, parents. Market profile of that market segment: Men and women between 18 and 70 years of age, without any specific study, medium economic level, medium high and high. With interests of construction, remodeling, interior design....