Icedrips Analysis of University of Liverpool Management School PDF

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Lynn Riley...

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ICEDRIPS Analysis of University of Liverpool Management School I = Innovation  Online Education  COVID-19 Safety measurements on campus  Use of Apps such as Canvas/Teams C = Competitor Analysis  Main Competitors – other Russell Group Universities  - other Business Management schools  Strengths of Competitors – Maybe have a higher average final grade?  Weaknesses of Competitors – Maybe they have a lower student attendance figures, or lower average grades?  Lots of other competitors as there is a vast selection of Universities across the UK and the rest of the world.  Rise of apprenticeships E = Economic Environment  COVID-19  Consumer Spending Trends  Economic instability  If Interest rates are up, people may be less likely to want to come to university as they are less likely to want to borrow money to afford it?  Exchange Rates may impact foreign student’s ability to afford university as well? D = Demographic Environment  Ageing Population, could potentially mean more people are trying to come to university later in life so that they can get to where they want to be?  BREXIT  COVID-19 R = Regulatory/Political Environment  Safety Regulations put in place by the government regarding COVID-19  Fines put in place by the government or even by the University.  Government Intervention

I = Infrastructure  Distribution – University Lectures available to all students online regardless of where they are in the world?  Good communication/transport links

P = Partners  UCAS  Russell groups  Partnered with over 62 different institutions. S = Socio-Cultural Environment  Perceptions of the advantages/disadvantages of going to University. People are starting to see it as less important in trying to achieve where they want to get to.  Value for Money – because of the current pandemic people may now believe that they aren’t getting value for money with the online lectures  Apprenticeships can offer a job placement and paid-for-degrees, which some people may deem as more important for themselves....