IE103-A1 NABC-Report-Group-5 PDF

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IE103 - A1 (Technopreneurship 101) Group: 5

2nd Qtr SY 2020 - 2021 Members: CARREON, Jan Dominic ERESE, John Ronnel LEACHON, Franz Martin SALAMAT, Earl John SERRANO,Leidee Charmellie

PRODUCT PROPOSAL: S.M.A.R.T. (Sleep Monitoring And Reaction-Triggered) Alarm Clock. NEED What problem/need is being addressed by the proposed product/service? Having trouble in sleeping and waking up are one of the problems people, especially the students and professionals that are working online are experiencing during the present time, specifically during pandemic. Due to the inconsistent body clock, people tend to have a hard time being on time complying with their workloads. Time management schedules are also destroyed as the time schedules are not being followed. Along with it, the problem in the space available in the bedside table also takes place as a lot of devices were placed including alarm clock, charger, humidifier etc. Thus, in order to address the problem considering the trouble in sleeping and waking up, an innovation of S.M.A.R.T. (Sleep Monitoring And Reaction-Triggered) Alarm Clock. The alarm clock includes features such as the body recognition in order to stop the alarm involving that the actions or activities could be set as a stopping signal of the alarm, room humidifier, charging dock of cellphones, Bluetooth Speaker, application that provides the records of the total sleeping time/duration and summarize it in weekly basis, and another application to generate announcement of to-do-list for the day via text-to-speech after turning off the alarm. This device will also address the problem concerning the utilization of the space in the individual’s bedside table. Is the proposed product/service marketable/sellable? In selling our SMART Alarm Clock, there is a range of some demographic profiles that we are expecting to be our target buyers. When it comes to age, the most anticipated age group to benefit from our product is the teenagers. Teenagers are the ones usually having a hard time waking up early in the morning. Aside from this, students younger than them or even adults who strictly need to start their day early because of work may also be potential buyers. Gender is not expected to affect our target market since our product is beneficial to people of any gender. Naturally, our product would be significantly more expensive than regular alarm clocks because it has a lot of features and technology. That

is why we are anticipating that our potential buyers would have a monthly family income of at least ₱50,000.00. For them to buy the smart alarm clock, they should have enough income to buy not only their needs, but also their wants. Aside from demographic profile, there are also some behavioral profiles that we are expecting our potential buyers to have. First, we are expecting people who are experiencing difficulty in waking up early in the morning to be our primary customers since our product contains features that bring ‘alarm’ to the next level. Additionally, we are counting on buyers who are inclined to buying new and innovative products. Finally, we are assuming that only people who are sophisticated or are willing to spend extravagantly will be interested in buying our product. Our primary target market where our products would be available is at malls and other appliances/hardware like Abenson, Western Appliances, and many more that can be located all over the country. The secondary target market would be the different online stores or online selling platforms such as Lazada and Shopee. The target market size would focus on families under middle to the upper class with approximately two members per family. Based on the survey conducted by PSA in 2012, there are 21,000 families which belong to this bracket. That is why the target size would be around 42,000 buyers.

APPROACH Having a track record of your sleeping pattern and would really benefit the users of the product. The product promotes the practice of having a healthy lifestyle for it gives in-depth analysis to the data that will be recorded. And also, an alarm clock with a humidifier would really help people have a comforting time when sleeping. One of the key functions of a humidifier is it prevents the dryness of skin, nose, throat, etch that may bring discomfort. Incorporating it with an alarm clock would really catch the attention of many. Features and Specifications Product Specifications Dimensions:300mm x 240mm x 200mm Weight: approx. 1 kg Color: White/Black/Grey Input Voltage: DC 5.0V Connectivity: Bluetooth 5.0 and Wi-Fi 2.4G/5G Dual Band

Features: Smart Alarm Clock: · Action-activated Method of Turning off the Alarm – The alarm clock has a motion sensor wherein you need to do movement or actions (i.e. jumping jacks) to turn off your alarm. · Smartphone Dock for Wireless Charging – It is equipped with a wireless charging for wireless-charging-enabled smartphones on top for convenience instead of manually inserting cable chargers. · Built-in Humidifier – the humidifier will moisturize the air in the room for a better sleep quality for the users. · Daily Activities Reminder – The speakers will announce the reminders and to-dolist written in the app via text-to-speech · Wireless Speaker – it is equipped with a Bluetooth speaker for the user to play their favorite music or videos. Smart Alarm Clock Application: · Sleep Duration Monitor – the application records your daily sleeping hours and it is presented through a line graph. · Alarm Adjustments – The alarm clock adjustment is done through the app by selecting the preferred time to sound the alarm. · To-do checklist – It is equipped with a to-do checklist and reminders to list down all your activities for the day which also has a widget in your home screen for more convenient access. Also, the checklist that you put there will be announced by the speakers of the clock after you turned off the alarm in the morning. · Humidifier Timer – You can adjust the humidifier duration using the app such as what time will it start and end.

Comparison and Unique Features

Comparison of Proposed Smart Alarm Clock to Some Well-known Smart Alarm Clocks Features

S.M.A.R.T. Alarm Clock

Anker Wakey

Amazon Echo Show 5

Lenovo Smart Clock

Google Nest Hub

Wi-Fi / Bluetooth

✔

✔

✔

✔

✔

Turning off the alarm Method

Actionactivated

Button

Touch Screen

Touch Screen

Touch Screen

Operating Control

App Controlled

App Controlled

Alexa

Google Assistant

Google Assistant

Answer Calls

✖

✖

✔

✔

✔

Bluetooth Speaker

✔

✔

✔

✔

✔

Humidifier

✔

✖

✖

✖

✖

Reminders List

✔

✖

✔

✔

✔

Quality of Sleep Monitoring

✔

✖

✖

✖

✖

Smartphon e Wireless Charging

✔

✔

✖

✖

✖

The main objective of S.M.A.R.T. alarm clock is to improve the sleep quality of the user and to devise a unique method that will encourage users to wake up and stand up from the alarm. The Table above shows the comparison of the proposed product to wellknown existing smart alarm clocks. Unlike the mentioned existing alarm clocks, the proposed smart alarm clock is not focused on having an android-like interface but solely for wellness purposes. It is unique in other alarm clocks since it not only helps you to wake up but also to sleep peacefully. Most of the alarms are solely for ringing a tone to wake you up in the morning. But through our motion sensor, it creates extra steps to fully wake up the user by performing basic exercises in front of the clock to turn off the alarm. This innovation also has built-in diffuser and playing white noises during bedtime to improve the sleep quality of the user. In addition, the side table in the bedroom contains several items such as lamps, cell phone chargers, diffusers, speakers, etc. despite the small space. Through our innovation, we incorporated most of the items found in a side table into a single product, namely our smart alarm clock with multiple features. It saves space and makes the bedroom look cleaner and more organized. Product/Service Realization The SMART alarm clock is a gadget, ideally to be placed next to the bed. It has sensors for body movements and a screen to tell the time at its base. Above the base is where the wireless charging pad is located, sandwiched by two speakers. It also has a humidifier located at the back of the wireless charging pad. The humidifier’s container is detachable for safe refilling and to avoid any spills that could damage the smart alarm clock. The main feature is the use of body movements for stopping the alarm. It could be set that the user has to stand in front of the smart alarm clock, or even make him do a simple activity like jumping jacks in order for the alarm to stop. The speaker could be used through bluetooth and the alarm could be set using an app.

Figure 1. Design of the SMART alarm clock

Figure 2. Displays how SMART alarm clock will be used As seen above, the user has to stand up and, in this case do a pose, for the alarm to stop. The user will be forced to stand up and will avoid any oversleeping due to hitting the snooze button while not getting up. The product will have a rubberized plastic finish and will be mass produced in a factory locally, with locally hired workers. The whole case will be made separately from the electronics, but the assembly will be made at the end of the same production floor of the electronics.

BENEFITS

Figure 3. Value Proposition of SMART Alarm Clock S.M.A.R.T. (Sleep Monitoring And Reaction-Triggered) Alarm Clock is a device which enhances, develops and improves the function of the normal and usual alarm clocks. It may be a small device, but it has a lot of useful features specially today during pandemic. Many students and workers ruined their own body clock along with their sleep patterns which leads them to lose their motivation along with their drives to make their day productive. Through the device, it will enable them to start their day positively because of the better sleep quality and good set of morning exercise. The main goal of the device is to improve the sleep quality of the user, specifically the students and professionals that are working online and to devise a unique method that will encourage users to wake up and stand up from the alarm. It is in the process of setting an alarm based on the desired schedule and creates a function that needs a body recognition in order to stop the alarm that will force the user to wake up and start doing his/her workloads according to his/her schedule. Aside from its main goal, it also involves functions such as the action-activated method of turning off the alarm that will enables the user to stand up, smartphone dock for wireless charging for convenience of the user, built-in humidifier for the better sleep quality of the user, daily activities reminder for the users to be notified with his/her schedule/s, wireless speaker for user’s entertainment, sleep duration monitors for health purposes of the user. Having this kind of features will help the users to promote physical exercise in the morning and have an organized

workload. It will also provide convenience along with the positivity that will drive them to be productive throughout the day.

COMPETITION Comparison of Proposed Smart Alarm Clock to Some Well-known Smart Alarm Clocks

PRICE

S.M.A.R.T. Alarm Clock

Anker Wakey

Amazon Echo Show 5

Lenovo Smart Clock

Google Nest Hub

$90.00 $100.00 or around Php 4330.00 Php. 4810.00

$89.99 or around Php 4330.00

$89.99 or around Php 4330.00

$49.99 or Php 2410.00

$129.00 or Php 6210.00

FEATURES

Wi-Fi / Bluetooth

✔

✔

✔

✔

✔

Turning off the alarm Method

Actionactivated

Button

Touch Screen

Touch Screen

Touch Screen

Operating Control

App Controlled

App Controlled

Alexa

Google Assistant

Google Assistant

Answer Calls

✖

✖

✔

✔

✔

Bluetooth Speaker

✔

✔

✔

✔

✔

Humidifier

✔

✖

✖

✖

✖

Reminders List

✔

✖

✔

✔

✔

Quality of Sleep Monitoring

✔

✖

✖

✖

✖

Smartphon e Wireless Charging

✔

✔

✖

✖

✖

*Green shade indicates the product with a greater advantage from other products in the list of comparison

As shown in the table of comparison above, there are already a few smart clocks wandering the market such as the Anker Wakey, Amazon Echo Show 5, Lenovo Smart Clock, and Google Nest Hub. These smart alarm clocks are also equipped with WiFi/Bluetooth and Bluetooth speakers. Some also have the feature of having the to-do list reminder for the day. One of them features that same wireless charging innovation that our product has. However, what separated our product is the method in which the alarm may be turned off. Some may be turned off using touch screens or buttons, however, our proposed product features a motion sensor in which the user can set a certain action that will trigger the alarm to stop. For instance, the user can set the alarm to stop only when he/she has already gotten up from the bed or has done certain exercises. It can also be controlled through a mobile app for more convenient configurations. Aside from these, our product also has a built-in humidifier that will increase the moisture in the air, giving the users the chance to sleep better. This humidifier may also be set with a timer. Finally, our product features a sleep monitoring component that allows the user to keep an eye on his/her sleeping pattern. Thus, this alarm clock not only helps in waking up the user, but also ensuring good quality sleep.

As the regular alarm clocks can be easily stopped and its only function is to wake up the user, the S.M.A.R.T. (Sleep Monitoring And Reaction-Triggered) Alarm Clock device will level up the game. The growth of the technology industry is drastically moving, which is why the former devices should also be enhanced in order to cope up with the trends. The device is trendy and relevant to the situation today as people tend to just fully depend on technology and forget to work out for their physical self. Through this, the concept of physical fitness will be incorporated to the technology for maintaining good health along with the good insights. The device will give convenience to the user as it has a lot more useful functions specifically made for personal needs. It will be helpful to the mental and physical health of the users by giving them a better quality of sleep and encourage them to have a daily morning exercise; and also help the users to improve his/her time management to accomplish all of his/her works/requirements on time without sacrificing the time that should be allotted for his/her personal rest. Thus, these features make the product unique and useful that will be the basis of the consumers to support and buy the device. We could assure that there will be no patent infringement and that there is no product that is exactly the same as this or very similar to this. This puts a speaker, humidifier, wireless charging dock, and a unique alarm clock that uses body recognition technologies for it to stop....