Ikea Case - Ikea case summary PDF

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IKEA Case

What is the Digital / Online Strategy that you recommend them, in order to continue with continuous growth each year?

Traditional companies have to adapt to new digital market trends as consumers become more internet dependent and more importantly as this helps their businesses increase profitability. in this case Ikea needed a strategy to continue their growth and reduce some of their costs as they have developed a low-cost strategy for their commercial presence in China. Some strategies that I would recommend to them are: basic strategies that include ecommerce platforms; accessible by desktop and mobile, user friendly, different payment mechanisms, constantly fixing minor bugs and enhancing every part of it at a regular basis (but not regular buy and sell online platforms). The idea of these platforms is not just for clients to see and buy, but to allow them to interact with products as if they were at the store. Also, to include in those apps different services that deliver additional value to the consumer experience; such as packages consisting of purchases for more than a specific value, includes the installation of the furniture or free delivery. Another key aspect of the platform is that the customer creates an account in the platform based on their preferences, thus providing afterwards suggestions on what they would probably like; and furthermore an additional feature of the apps would be to let the customer customize their furniture. It would also be an interesting idea that adds value through the digital strategy to have interior designers live chats that provide advises to consumers according to their spaces and preferences on how to decorate their houses by showing products according to the already established preferences, this feature would be directed to premium users that pay a monthly subscription that adds different benefits such as: some free deliveries monthly, quarterly or annually, interior designers consultancy, products on sale (shown at them first), free meals or package discounts at their restaurants, quick lines when paying at physical stores and others that the customers feel their subscription is worthy. The platforms should also have a community and informative sense, were news about the company, events and others are informed, also a community between customers where they can interact with each other about interior design ideas and even the exchange or ‘’barter’’ of already purchased products. Finally it is important to say that a successful digital strategy is the one that delivers excellent service to the customer, embedding efficiency into operations and the whole organization, making this possible by implementing for instance, cloud computing systems for supply chain were coordination at every level of it is key....