Indirect competitor for Country Road can be the application Style Book PDF

Title	Indirect competitor for Country Road can be the application Style Book
Author	Nic Reimers
Course	Business Statistics
Institution	Royal Melbourne Institute of Technology
Pages	1
File Size	53.2 KB
File Type	PDF
Total Downloads	59
Total Views	201

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Description

An indirect competitor for Country Road is Peter Alexander, which is Australia’s leading sleep wear designer brand which specialises in pyjama’s aging from babies to full grown adults. They have over 100 stores across Australia, New Zealand and the United Kingdom over the past 45 years; their percentage of the market share is 0.93% of the retail market. SWOT Analysis Strengths  Has a dedicated and loyal customer base  Produce high quality products  They target a large target market  Favoured by the Australian public 

Weakness  They only do Pyjamas  Can be expensive

Opportunities  Loyal customer base which would buy their products if they wanted to break into another market  New products

Treats  The rise of other Pyjama specialists...