Individual Assigment-DUTCH LADY MALAYSIA PDF

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MGT 162FUNDAMENTALS OF MANAGEMENTINDIVIDUAL ASSIGNMENTDUTCH LADY MALAYISASTUDENT NAME: MOHAMAD AIMAN BIN KULAMATRIX NUMBER: 2020815322GROUP: PHM115 (C2)PREPARED FORLECTURER’S NAME : MOHD SHUKOR MD YUSOFFSEMESTER : MARCH 2021 – AUGUST 2021SUBMISSION DATE : 30 TH JUNE 2021TABLE OF CONTENTSPAGE NO.1 PL...

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MGT 162 FUNDAMENTALS OF MANAGEMENT

INDIVIDUAL ASSIGNMENT

DUTCH LADY MALAYISA

STUDENT NAME: MOHAMAD AIMAN BIN KULA MATRIX NUMBER: 2020815322 GROUP: PHM115 (C2)

PREPARED FOR LECTURER’S NAME

:

MOHD SHUKOR MD YUSOFF

SEMESTER

:

MARCH 2021 – AUGUST 2021

SUBMISSION DATE

:

30TH JUNE 2021

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TABLE OF CONTENTS

PAGE NO.

1.0 PLANNING VISION AND MISSION

3

TYPE OF PLAN PRACTICED

4-5

2.0 ORGANIZING ORGANIZATIONAL STRUCTURE

6

DEPARTMENTALIZATION

7

3.0 LEADING COMPANY LEADERSHIP

8-9

4.0 CONTROLLING FUTURE CONTROL

9-10

CONCURRENT CONTROL

10-11

FEEDBACK CONTROL

11-12

5.0 CONCLUSION

12

REFERENCES

13

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1.0

PLANNING

VISION Dutch Lady Milk Industries Berhad (DLMI) is a leading dairy company with a multinational management framework that focuses on a strong local presence to remain close to our consumers in Malaysia. MISSION As one of the leading dairy companies in Malaysia, we strive to continue providing better nutrition for the nation and to continuously help build a stronger Malaysia for generations to come. This helps us fulfill our purpose of Nourishing Malaysians with quality dairy nutrition to help them move forward in life. GOALS To provide new flavors of yogurt at the same time can be used in cooking. OBJECTIVES • • • •

Recognizing a company outstanding management productivity and enhancement. Make more promotion at supermarket Make more advertisement to increase profit on sale Organize more charity program like giving free milk to kids at school.

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TYPE OF PLAN PRACTICED BY THE COMPANY Dutch Lady Malaysia practiced a standing plan. This type of plan brings consistency to the operation and organization. In other words, this plan resolves with problem that frequently occur regarding the consumer in the organization. -PRIVACY POLICY A privacy policy has been introduced in the company to ensure consumer information is safe while interacting with the company site and plan (policy) will be explain below. 1. USE OF INFORMATION The privacy rights of users of this website are respected. Although no personal information is necessary to visit this website, you must supply honest and correct information if personal information is requested for particular purposes indicated on this website. -COLLECTION OF IDENTIFIABLE INFORMATION Dutch Lady Malaysia only gathers personally identifiable information about you when you willingly offer it in order to perform services or contact with you. (Personal identifiable information refers to any information that can be used to identify or contact a specific person, as well as any additional data about that person.) 2. DISCLOSURE OF INFORMATION Other than as required by law and as described in this Privacy Policy, Dutch Lady Malaysia will not disclose this information with anybody outside of its subsidiary companies. This site may contain links or references to other websites that are not covered by this privacy statement. Other websites’ privacy practices and content are not within the control of Dutch Lady Malaysia. Please read and agree to every web site’s privacy policy before using it. When you submit information through this site, you agree that it will be collected, used, and disclosed in accordance with our Privacy Policy. If you tell Dutch Lady Malaysia that the information should not be used to contact you again, Dutch Lady Malaysia will honor your request.

This Privacy Policy may be changed or updated at any moment by Dutch Lady Malaysia. We shall announce any changes to our online privacy policies and procedures on our Website so that you are aware of what information we collect, how we use it, and when we may share it. Any changes or updates will take effect as soon as they are posted on the Websites. Please check back periodically, and especially before you provide any personal identifiable information. -Dutch Lady Milk Industries Berhad PDPA Compliant Notice Provision In accordance with the Personal Data Protection Act 2010 (hereinafter referred to as the “Act”), which governs the processing of personal data in commercial transactions, we hereby give you notice as follows (the terms “personal data” and “processing” shall have the meanings prescribed in the Act for the purposes of this written notice):

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•

•

•

•

•

•

•

Your personal data is being processed by or on behalf of Dutch Lady, and it was collected from the information you have provided us in any form, as well as any other Dutch Lady documents, or may be obtained in the future. Your name, national identity card number, contact number, address, photograph(s), image(s), sharing, testimony, and other personal data may be handled by us. We would like to emphasize that if you fail to give personal data or later withdraw your consent to provide and process your personal data, we may be unable to process your personal data for any of the Purposes (as described below). We use your personal data, as well as any extra information you may submit later, for the following purposes: 1. To deliver marketing and promotional materials and information to you. 2. Other reasons (hence collectively referred to as the “Purposes”), directly or indirectly related to any of the above and Dutch Lady’s operations (hereinafter collectively referred to as the “Purposes”) For any of the Purposes, we may disclose your personal data to the public, our parent company, subsidiaries, linked and/or associated companies, licensees, business partners, distributors, and/or service providers (including but not limited to our legal advisers, auditors, and banks). Furthermore, your personal information may be transferred to countries other than Malaysia. You must ensure that the information you offer us is true, comprehensive, and not misleading, as well as that it is kept up to date. You have the following options for accessing and correcting your personal data, limiting the processing of your personal data, or contacting us with any questions about your personal data: Dutch Lady Careline’s phone number is 1-800-88-1191. [email protected] is the e-mail address for the Dutch Lady Careline. We may refuse to cooperate with your request under the Act for access to or correction of your personal data, and if we do, we shall notify you of our denial and the reason for our refusal. When you provide us with personal data or information about another person, you certify that they have delegated authority to you to act on their behalf, to consent to the processing of their personal data, and to receive any data protection notices on their behalf. If there is a conflict between the English and Bahasa Malaysia versions of this notification, the English version will take precedence.

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2.0

ORAGNIZING

ORGANIZATINONAL STRUCTURE BOARD OF DIRECTORS AND COMPANY SECRETARY CHAIRPERSON DATIN SERI SUNITA MEI-LIN RAJAKUMAR (INDEPENDENT NON-EXECUTIVE DIRECTOR)

DIRECTOR TARANG GUPTA (EXECUTIVE DIRECTOR)

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

SAW CHOOI LEE

BERNANDUS HERMANDUS MARIA KODDEN

DAOT’ DR ROSINI BINTI ALIAS

TENGKU NURUL AZIAN BINTI TENGKU SHARIMAN

(SENIOR INDEPENDENT NON- EXECUTIVE DIRECTOR)

(NON-INDEPENDENT NON-EXECUTIVE DIRECTOR)

(NON-INDEPENDENT NON-EXECUTIVE DIRECTOR)

DIRECTOR

DIRECTOR

JEAN SERGE KROL

DARREN KONG KAM SEONG

(NON-INDIPENDENT NON-EXECUTIVE DIRECTOR)

(INDIPENDENT NONEXECUTIVE DIRECTOR)

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(INDIPENDENT NONEXECUTIVE DIRECTOR)

COMPANY SECRETARY KATINA NURANI BINTI ABD RAHIM

DEPARTMENTALIZATION MANAGEMENT TEAM

MANAGING DIRECTOR

SALES DIRECTOR

TARANG GUPTA

KATRINA NEO

MARKETING DIRECTOR SPECIALISED NUTRITION

MARKETING DIRECTOR CONSUMER DIARY RAMJEET KAUR VIRIK

ZATUR HASSIM

CORPORATE AFFAIRS DIRECTOR

FINANCE DIRECTOR ARENT NABER

MUHAMMAD ABDUL HADI ABDULLAH

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OPERATIONS DIRECTOR

HUMAN RESOURCES DIRECTOR

SANDER JARMAAT

SHARON FOO

3.0

LEADING

As a leading company in dairy manufacturing product Dutch Lady Milk Industries Berhad (DLMI) has a strong leadership to achieve a success while maintaining their position as a dominator in dairy production. They have a lot of collaboration and organizing a lot of development program in order to have a continuous improvement in their company. The Farmer2Farmer (F2F) program of Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia), in collaboration with the Department of Veterinary Services (DVS) and the Royal Netherlands Embassy, is back for the fifth time to assist dairy farming smallholders in tapping into the Malaysian Government's "New Wealth" vision for the domestic agri-food business in 2018. F2F was founded in 2013 with the goal of bringing Dutch dairy farmers to Malaysia to share their knowledge, best practices, and skills with local dairy smallholders. The F2F program emphasizes good farming management and administration (sustainability and profitability), good milking/handling practices, an effective feed and nutritional program for cattle, monitoring methods, and a good breeding and fertility program, with a special emphasis on hygiene management and learning the essential elements in reducing the total plate count (TPC) in local milk. Dato' Sri Najib Razak, the Prime Minister of Malaysia, designated dairy farming as a "new wealth" business that local farmers should take advantage of in order to develop a sustainable and self-sufficient dairy sector in his 2018 Budget. The national budget has set out RM200 million to aid its adoption and expansion. Mr. Tarang Gupta, Managing Director of Dutch Lady Malaysia, said the program's goal was to help local smallholders improve their output and milk quality, making dairy farming a reliable and growing source of income for them and their families. “Over the last five years, we have witnessed considerable improvements in the volume of milk given to Dutch Lady Malaysia as a result of this information sharing from F2F and the ongoing support of DVS and the Netherlands Embassy. “Dutch Lady Malaysia, as Malaysia's largest purchaser of local fresh milk, has been able to process over 21.0 million liters of liquid milk and create over 85 million units of milk to supply Malaysian customers during this time,” Tarang said. Tarang went on to say that Dutch Lady Malaysia had been grateful for the opportunity to engage with DVS and the Royal Netherlands Embassy over the years, identifying farmers from both nations who may benefit from the collaboration and facilitating the protocols necessary to make it happen. Dr. Ahmad bin Salleh, Deputy Director-General of the Department of Veterinary Services (DVS), said DVS has been tasked with developing more sustainable methods to empower smallholders/Malaysian farmers at the grassroot level by implementing best practices that can boost yields. This is to address the rising demand for milk among Malaysian consumers. With this program, DVS has experienced a lot of progress. Year after year, they notice a rise in milk production. Sharing and transferring dairy expertise and knowledge with local dairy farmers, as well as creating shared values for sustainability in business innovation and

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expansion plans, is gradually opening local farmers' eyes to new ways of dairy farming, which will help them improve the quality and yield of their milk. They believe that programs like F2F can help improve the livelihood of dairy smallholders and ensure that Malaysia develops a sustainable local dairy industry that can support the country's demands and be less reliant on imported raw dairy materials in the future, as part of the Government's call to grow this sector. Local farmer, Encik Zakaria Abd Rahman said during the launch that the Farmer2Farmer program has provided him with a lot of useful advice and exposure, particularly on the right procedures to follow to boost milk output, such as handling and using the right logistic systems. “The program has also enabled us to apply good operational disciplines to our current practices, particularly for scheduled and random milk quality inspections, as well as the support we can get from Dutch Lady's established lab facilities. Encik Zakaria added, "It helps us sleep better at night knowing that the milk we produce is of good quality before it is processed and supplied to Malaysian consumers." Encik Zakaria went on to say that his yearly travels and training with Dutch farmers often motivate him to reconsider the present tactics he employs on his farm, particularly in terms of dairy cow requirements. He is able to obtain a better understanding of how to increase his herd's productivity and, as a result, the quality and quantity of milk produced.

4.0 •

CONTROLLING FUTURE CONTROL

Royal Friesland Campina N.V (RFC) has a strategic plan in place called "Our Purpose, Our Plan: Driving Our Purpose with Sustaining Growth and Value Creation" to concentrate on improving their financial and manufacturing structure for the company future. RFC has been implementing the Fast Forward initiative since 2018, in order to support its future strategy called Route 2020 Strategy and further unlock the company's total potential in the future. The Fast Forward transformation process has been established globally inside the RFC group, with three emphasis areas: 1. PURPOSE DRIVEN 2. COMERCIALLY OBSESSED 3. OWNER’S MINDSET Dutch Lady Milk Industries (DLMI)'s local strategy is to become a leading dairy company by using their great Dutch dairy legacy to feed Malaysian families and children. Their strategic objectives are to preserve their position as the top brand in the Ready-to-Drink category and to strengthen our market leadership in the powdered milk for children category. To improve the company performance, DLMI has incorporated the worldwide Fast Forward program into their culture. In 2019, key focus areas for DLMI were as follows: -Invest in the future to increase volume growth: Continue to supply Malaysians with highquality, nutrient-dense products. Because dairy penetration in Malaysia is lower than in other developed markets, we have concentrated on increasing it by using affordability and availability as important drivers. 9

-Execute to Win: Recognize changes in shopper behavior and be prepared to address their needs. We have changed our portfolio to shifting customer behaviors influenced by macroeconomic factors, which served as the catalyst for new products. - Improve supply chain agility by emphasizing our factory's, co-manufacturers', and other logistics service providers' operating efficiency and effectiveness. - Increasing e-commerce, digital, and data analytics skills to enable digitization. -Manage regulatory changes in your area, such as the Sugar Sweetened Beverage Tax and the Digital Tax. •

CONCURRENT CONTROL

Dutch Lady UHT full cream milk is a product that is preserved using the Ultra-High Temperature (UHT) method and packaged in aseptic packaging made of paperboard, polyethylene, and aluminium foil with qualities against pH, oxygen, light, and microbial deterioration. As a result, the physical stress placed on the packaging, which could lead to a breaking, is a major contributor to the deterioration of UHT Milk. Furthermore, breakages generated by physical stress increase the risk of biological and physical deterioration factors such as color and flavor changes caused by light exposure, oxidative rancidity caused by oxygen exposure, and contamination by foodpoisoning microbes. So, the company take a proactive approach to prevent their product to have a bad outcome. The ways that have been taken are during the process of manufacturing milk: -RECOMBINATION PROCESS TO PREVENT SPOLING FROM OXYGEN To re-establish the consistency of natural milk, a recombined milk product is made by combining milk fat and milk solids-nonfat with or without water. The recombination of milk begins with the dispersion of skim milk powder in water at a temperature of 40 to 50 degrees Celsius. The milk powder is injected into the water using a hopper, with caution given to avoid any air incompatibility. Pre-empting the milk powder in a dry room with a dust-removal device is a frequent recombination procedure. Following the in-cooperation of milk powder with water, the reconstituted milk is left to hydrate for at least 15 to 20 minutes in order to reduce the powdery and chalky mouth feel. To guarantee thorough hydration, some milk product manufacturers store reconstituted milk overnight at 4 C before further processing. After the hydration process is completed, the reconstituted milk is filtered to remove any undissolved milk powder particles. The reconstituted milk is next vacuum de-aerated for 20 minutes to eliminate any occluded air that may be present in the milk powder, preventing heat exchanger fouling and excessive oxidation. Finally, the reconstituted milk is heated to 60 to 65 degrees Celsius in a static mixer with the help of liquid milk fat or anhydrous milk fat to form a course emulsion. -ASEPTIC PACKAGING TO PREVENT SPOILING FROM MICROORGANISME Aseptic packaging is a method of preserving sterile milk products by filling them into a sterile container (aseptic tank) in a sterile environment. It is then sealed using a continuous process that provides high operating flexibility as well as strong microbiological contamination resistance. Furthermore, the use of aseptic packaging allows the milk to be packaged into a very adaptable container that does not require refrigerated and can be easily transported in areas where refrigeration is not readily available. Tetra Pak's tetrahedral-shaped paperboard cartons, which are constructed from a laminated roll stock consisting of polyethylene, paper, polyethylene,

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aluminium foil, polyethylene, and a covering of ionomer resin, are the most popular aseptic containers used in UHT milk. -ULTRA HIGH TEMPERATURE PROCESS TO KILL MICROBES AND MINIMIZE CHEMICAL REACTION IN THE MILK When compared to in-container sterilized milk, the combination of UHT processing and aseptic packaging in milk was developed to provide a shelf stable product while minimizing chemical change. In the UHT process, there are two types of heating methods: direct and indirect heating. The UHT technique is achieved by mixing superheated steam with milk in direct heating. While in-direct heating achieves UHT by transferring heat from a plate heat exchanger (PHE) across a partition between the milk and the heating medium (either steam or hot water) via a partition between the milk and the heating medium. The ultra-high temperature processing involves heating the milk in a continuous process system to a reasonably high temperature of roughly 135 degrees Celsius, holding it for at least two seconds, and then rapidly cooling it. Because the UHT procedure sterilizes and cools the flowing liquid milk in a relatively short period, the long-term heat penetration problem caused by in-container sterilization is avoided. Unwanted changes in flavor and nutritional quality of the milk are reduced because to the UHT process's quick heat transfer technique.

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FEEDBACK CONTROL

Dutch Lady Milk Industries Berhad (DLMI) has analyzed their profit and productivity annually to ensure their position as a leading brand in dairy ind...