Individual Case Assgmt 1-Microsoft Corp 2013 PDF

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STRATEGIC MANAGEMENT (MGT 657) Individual Assignment - Case Study (Due date: 30 May 2021, 10:00 pm)

Microsoft Corporation, 2013 (pg 563 of Strategic Management 16th ed., by Fred & Forest David) From the facts/information found in the case, and supported by other references you must : 1. Develop a new vision statement for Microsoft Corporation 2. Develop a new mission statement to also include the 9 elements of a mission as discussed during lecture 3. Perform internal assessment to identify, analyse and discuss the following from the internal factors: -

5 strengths 5 weaknesses

4. Perform an external assessment to identify, analyse and discuss the following from the external factors: -

5 opportunities 5 threats

5. Develop for the company : - one (1) Long Term Objective - two (2) Short Term Objectives

The assignment must :      

Type written Font Arial 12 1.5 line spacing Cover page List of references email to me at : [email protected]

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To avoid confusion since I have many students, name your assignment/document exactly as follows : NBF7(A or B ?)_MGT657_name_stdntno Marks will be deducted for late submission...