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CONSUMER VARIABLESCONSUMER VARIABLESSAMSUNGGEOGRAPHICGEOGRAPHICFun fact: Samsung first started as a Grocery Trading Store in 1938 by the founder, Lee Byung- Chull. The name Samsung means "Three stars"For the geographic target, Samsung is an open minded type of company where they do not focus only on...

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• Samsung is a South Korean electronics manufacturer. Samsung makes appliances, digital media devices, semiconductors, memory chips, and integrated systems, among other things. It has become one of the most well-known names in technology, accounting for almost a quarter of all South Korean exports.

Fun fact: Samsung first started as a Grocery Trading Store in 1938 by the founder, Lee ByungChull. The name Samsung means "Three stars"

Samsung has 4 classes of its demographic which are consisted of: Age: The duration of a person's life or the existence of an item Gender: The socially manufactured traits of women, men, girls, and boys Life-Cycle Stage: The stages of the evolution of life Occupation: a piece of work, specifically a specialised activity completed as part of one's regular job duties or for a fee.

For the target age of the consumers, Samsung sets the target to be the necessary age applicable to purchase and use a device. Meaning, the age average is not too young and not too old. According to the analysis, it is of age the that thought consumers is between 18 to 65 years old which is appropriate regarding that within these age, consumers are classified working or retirees that have their own wage and can afford

For the life cycle stage of the consumers, it need to be alli gned with the age group of the consumers. The minimum sta ge of cycle that the company has set to be its target consumer are Bachelors which unmarried men

For the gender targets aspect, Samsung does not lim it their consumer target for only a specific gender which me ans that both men and wo men is applicable for the purc hase of their products. Samsun g is wellknown for its hi-tech electrical products such as smar tphones, televisions, tablets and smartwatches. This op portunity allows both genders to take the advantage of using Samsung devices without any bo undaries or limits.

For the occupation required for the the purchase to consumers at Samsung products needs to be the bare minimum of being students of a university. This due

which the average age is abo ut to 25 years old while the maxim 18 um stage of life cycle consumer stage is set to Solitary Survivor wh ich also known as widow or wid ower which are still working or have retired

ts to the fact that most studen ugh receive allowances that are eno ts. to purchase Samsung produc s Besides students, occupation l which are consisted as rea s working jobs such as employee in and professionals are the ma target for they can give large profit.

of company where For the geographic target, Samsung is an open minded type their target is in both they do not focus only on a specified location however a wide range and rural and urban regions. This shows that Samsung has products mostly in diverse view on not only that people are going to use their with the internet and cities and towns, but also the places where connection this is a strategy line is reachable such as villages and other rural locations. e they are. Another that allows them to attract new customers no matter wher area of Samsung is thing that needs to take note towards the geographical upon 80 different that the company has spread the business globally n background for countries. These countries are big countries with a well-know rn day system. Big being hi-tech and keeping up to date with the present mode as Japan, United countries that excel very well with their technology such will be a big staple States, Germany and many more. That way, their products to come. in their country's technological market for many more years...